http://rgsystems.gr/?fat=sites/bradadgate/ en-us https://secure.gravatar.com/avatar/80b23d974e0147e4ec5f8a16ffa8c162?s=400&d=mm&r=g http://rgsystems.gr/?fat=sites/bradadgate/ Brad Adgate's stories. Copyright 2024 Forbes Media LLC http://rgsystems.gr/?fat=sites/bradadgate/2024/07/02/in-1st-qtr-netflix-and-amazon-ordered-over-half-of-original-programs/ Ampere Analysis reports in first quarter Netflix and Amazon ordered 53% of all original content. Most of the TV/movies ordered came from outside the U.S. Brad Adgate, Contributor Brad Adgate, Contributor http://rgsystems.gr/?fat=sites/bradadgate/ content_66843bcea8fc530a1bbbbe47 Tue, 02 Jul 2024 13:50:27 -0400 2024-07-02T15:23:46-04:00 Ampere Analysis reports in first quarter Netflix and Amazon ordered 53% of all original content. Most of the TV/movies ordered came from outside the U.S. Variety via Getty Images Media /media Business /business Media /media business media standard http://rgsystems.gr/?fat=sites/bradadgate/2024/07/01/paramount-global-shuts-down-cable-network-websites/ In another cost-cutting maneuver, Paramount Global has shut down the websites of MTV News, Comedy Central and other cable outlets directing web traffic to Paramount+. Brad Adgate, Contributor Brad Adgate, Contributor http://rgsystems.gr/?fat=sites/bradadgate/ content_6682a5dd2075dd4c7c37ad62 Mon, 01 Jul 2024 09:01:07 -0400 2024-07-02T15:23:49-04:00 In another cost-cutting maneuver, Paramount Global has shut down the websites of MTV News, Comedy Central and other cable outlets directing web traffic to Paramount+. Getty Images Media /media Business /business Media /media Editors' Pick editors-pick business media standard http://rgsystems.gr/?fat=sites/bradadgate/2024/06/28/six-questions-for-brian-okelley-ceo-and-co-founder-scope3/ With carbon emissions are growing concern, Brian O'Kelley co-founded Scope3, with a focus on curtialing carbon emissions in the advertisng & media industries Brad Adgate, Contributor Brad Adgate, Contributor http://rgsystems.gr/?fat=sites/bradadgate/ content_667eb98fcfe79f4b82e9f0d5 Fri, 28 Jun 2024 09:31:05 -0400 2024-06-28T09:34:08-04:00 With carbon emissions are growing concern, Brian O'Kelley co-founded Scope3, with a focus on curtialing carbon emissions in the advertisng & media industries Scope3 Media /media Business /business Media /media business media standard http://rgsystems.gr/?fat=sites/bradadgate/2024/06/25/disney-continues-to-have-the-largest-audience-of-any-media-company/ Nielsen released their second monthly Media Distribution Gauge Report which finds Disney continues to garner the most viewers, followed by YouTube, NBCU, Paramount & WBD. Brad Adgate, Contributor Brad Adgate, Contributor http://rgsystems.gr/?fat=sites/bradadgate/ content_667af709ffd797099444d552 Tue, 25 Jun 2024 13:11:07 -0400 2024-06-26T03:54:17-04:00 Nielsen released their second monthly Media Distribution Gauge Report which finds Disney continues to garner the most viewers, followed by YouTube, NBCU, Paramount & WBD. SOPA Images/LightRocket via Getty Images Media /media Business /business Media /media business media standard http://rgsystems.gr/?fat=sites/bradadgate/2024/06/24/more-advertisers--programmers-are-targeting-lgbtq-consumers/ Two recent surveys on the LGBTQ+ community highlight the importance of advertisers and content providers with including them in mesaging and programming. Brad Adgate, Contributor Brad Adgate, Contributor http://rgsystems.gr/?fat=sites/bradadgate/ content_66797f66cd42245ddd356a2e Mon, 24 Jun 2024 10:25:55 -0400 2024-06-24T10:26:04-04:00 Two recent surveys on the LGBTQ+ community highlight the importance of advertisers and content providers with including them in mesaging and programming. Corbis via Getty Images Media /media Business /business Media /media business media standard http://rgsystems.gr/?fat=sites/bradadgate/2024/06/20/with-several-lopsided-scores-viewing-to-the-2024-nba-finals-dropped/ With media rights fees being negotiated, the ratings for the 2024 NBA Finals were down compared to 2023. Nonetheless, the NBA is a coveted property by media companies. Brad Adgate, Contributor Brad Adgate, Contributor http://rgsystems.gr/?fat=sites/bradadgate/ content_66746eacc41f7d70ff6628ec Thu, 20 Jun 2024 14:16:30 -0400 2024-06-24T11:44:31-04:00 With media rights fees being negotiated, the ratings for the 2024 NBA Finals were down compared to 2023. Nonetheless, the NBA is a coveted property by media companies. Getty Images Media /media Business /business Media /media business media standard http://rgsystems.gr/?fat=sites/bradadgate/2024/06/17/college-sports-conference-are-looking-at-new-ways-to-grow-revenue/ To grow revenue the Big XII conference are in talks about rebranding their name. Also the conference are having a discussions with a private equity company. Brad Adgate, Contributor Brad Adgate, Contributor http://rgsystems.gr/?fat=sites/bradadgate/ content_66707af2365c3c3003f8a89f Mon, 17 Jun 2024 14:20:11 -0400 2024-06-19T03:49:29-04:00 To grow revenue the Big XII conference are in talks about rebranding their name. Also the conference are having a discussions with a private equity company. Getty Images Media /media Business /business Media /media business media standard http://rgsystems.gr/?fat=sites/bradadgate/2024/06/13/cnn-readies-for-the-first-presidential-debate-of-2024/ In 2024 the first Presidential debate will be hold June 27, the earliest date ever. In a first, CNN, which is hosting the debate, will be selling ads Brad Adgate, Contributor Brad Adgate, Contributor http://rgsystems.gr/?fat=sites/bradadgate/ content_666b003fb6b98d4acab561ba Thu, 13 Jun 2024 10:37:17 -0400 2024-06-17T04:13:16-04:00 In 2024 the first Presidential debate will be hold June 27, the earliest date ever. In a first, CNN, which is hosting the debate, will be selling ads AFP via Getty Images Media /media Business /business Media /media business media standard http://rgsystems.gr/?fat=sites/bradadgate/2024/06/12/costco-announces-will-launch-a-retail-media-network/ Costco, the third largest U.S. retailer, announced they would be launching a retail media network. Costco will benefit from a strong loyalty program and robust membership Brad Adgate, Contributor Brad Adgate, Contributor http://rgsystems.gr/?fat=sites/bradadgate/ content_6669a78d12009d111d3ae5da Wed, 12 Jun 2024 10:03:41 -0400 2024-06-13T13:40:19-04:00 Costco, the third largest U.S. retailer, announced they would be launching a retail media network. Costco will benefit from a strong loyalty program and robust membership © 2024 Bloomberg Finance LP Media /media Business /business Media /media business media standard http://rgsystems.gr/?fat=sites/bradadgate/2024/06/11/local-advertisers-are-allocating-more-ad-dollars-with-connected-tv/ With cable television losing subscribers and viewers. Car dealerships, small retailers and even political candidates are looking at local CTV to reach consumers. Brad Adgate, Contributor Brad Adgate, Contributor http://rgsystems.gr/?fat=sites/bradadgate/ content_66684a27da704e28a46da50d Tue, 11 Jun 2024 09:07:44 -0400 2024-06-12T03:46:15-04:00 With cable television losing subscribers and viewers. Car dealerships, small retailers and even political candidates are looking at local CTV to reach consumers. Copyright 2008 AP. All rights reserved. This material may not be published, broadcast, rewritten or redistributed. Media /media Business /business Media /media business media standard http://rgsystems.gr/?fat=sites/bradadgate/2024/06/05/heading-into-the-finals-nba-playoff-viewing-is-down-from-last-year/ On the eve of the NBA Finals, ratings for the first three playoff rounds are down. Meanwhile the NBA is finalizing a new media rights agreements. Brad Adgate, Contributor Brad Adgate, Contributor http://rgsystems.gr/?fat=sites/bradadgate/ content_66608741ee9b893ac3b98c2a Wed, 05 Jun 2024 11:55:07 -0400 2024-06-06T03:55:12-04:00 On the eve of the NBA Finals, ratings for the first three playoff rounds are down. Meanwhile the NBA is finalizing a new media rights agreements. Getty Images Media /media Business /business Media /media business media standard http://rgsystems.gr/?fat=sites/bradadgate/2024/06/04/report-viewers-continue-to-watch-more-streaming-content-on-smart-tvs/ Inscape's latest Market Trends Report found the continued adoption of streaming video on Smart TV's as viewers are watching less content from cable and broadcast TV. Brad Adgate, Contributor Brad Adgate, Contributor http://rgsystems.gr/?fat=sites/bradadgate/ content_665f0f28fc6bf91af064ff8e Tue, 04 Jun 2024 09:20:09 -0400 2024-06-06T03:55:12-04:00 Inscape's latest Market Trends Report found the continued adoption of streaming video on Smart TV's as viewers are watching less content from cable and broadcast TV. Los Angeles Times via Getty Images Media /media Business /business Media /media Leadership /leadership CMO Network /cmo-network business media standard http://rgsystems.gr/?fat=sites/bradadgate/2024/05/29/as-media-consumption-changes-legacy-media-seeks-to-be-profitable/ Heading into the 2024 upfront ad negotiations, traditional media companies are facing declining revenue from carriage fees and ad sales as they focus on streaming Brad Adgate, Contributor Brad Adgate, Contributor http://rgsystems.gr/?fat=sites/bradadgate/ content_665772e22ff0447dde849cca Wed, 29 May 2024 14:33:13 -0400 2024-06-04T02:16:55-04:00 Heading into the 2024 upfront ad negotiations, traditional media companies are facing declining revenue from carriage fees and ad sales as they focus on streaming Getty Images for Amazon Media /media Business /business Media /media business media standard http://rgsystems.gr/?fat=sites/bradadgate/2024/05/24/media-companies-continue-to-bundle-streaming-properties-heres-why/ Comcast's recent announcement that Peacock would be bundled with Netflix and Apple TV+ at one price, is the latest example of streaming providers mimicking cable TV. Brad Adgate, Contributor Brad Adgate, Contributor http://rgsystems.gr/?fat=sites/bradadgate/ content_6650dd7d78467206093ea16a Fri, 24 May 2024 14:51:31 -0400 2024-06-04T01:36:14-04:00 Comcast's recent announcement that Peacock would be bundled with Netflix and Apple TV+ at one price, is the latest example of streaming providers mimicking cable TV. Getty Images Media /media Business /business Media /media business media standard http://rgsystems.gr/?fat=sites/bradadgate/2024/05/21/studios-are-bracing-for-a-lackluster-summer-season-heres-why/ Aside from "Deadpool & Wolverine," this summer will lack much success. "The Fall Guy" ticket sales were lackluster, and "Kingdom of the Planet of the Apes" remains strong. Brad Adgate, Contributor Brad Adgate, Contributor http://rgsystems.gr/?fat=sites/bradadgate/ content_664cc16732dfc412b76ff1f1 Tue, 21 May 2024 11:52:13 -0400 2024-06-04T01:27:51-04:00 Aside from "Deadpool & Wolverine," this summer will lack much success. "The Fall Guy" ticket sales were lackluster, and "Kingdom of the Planet of the Apes" remains strong. AFP via Getty Images Media /media Business /business Media /media Hollywood & Entertainment /hollywood-entertainment business media standard http://rgsystems.gr/?fat=sites/bradadgate/2024/05/16/caitlin-clarks-debut-was-the-most-watched-wnba-game-since-2001/ The WNBA's popularity has been on the upswing, the arrival of Caitlin Clark and other high-profile college basketball players will accelorate its growth. Brad Adgate, Contributor Brad Adgate, Contributor http://rgsystems.gr/?fat=sites/bradadgate/ content_66461b7caeabcc51bdf006ec Thu, 16 May 2024 11:01:54 -0400 2024-06-04T01:15:03-04:00 The WNBA's popularity has been on the upswing, the arrival of Caitlin Clark and other high-profile college basketball players will accelorate its growth. Sportico via Getty Images Media /media Business /business Media /media business media standard http://rgsystems.gr/?fat=sites/bradadgate/2024/05/13/why-it-will-cost-about-850-to-watch-the-nfl-2024-season/ With reports that Netflix will stream an NFL doubleheader this Christmas, it could cost football fans about $850 to watch every game this season. Brad Adgate, Contributor Brad Adgate, Contributor http://rgsystems.gr/?fat=sites/bradadgate/ content_66425eeb2ea3097841dc3d99 Mon, 13 May 2024 15:02:08 -0400 2024-06-03T08:24:31-04:00 With reports that Netflix will stream an NFL doubleheader this Christmas, it could cost football fans about $850 to watch every game this season. Getty Images Media /media Business /business Media /media SportsMoney /sportsmoney business media standard http://rgsystems.gr/?fat=sites/bradadgate/2024/05/10/six-questions-for-john-connors-founder--president-boathouse/ John Connors is the founder and president of Boathouse. With 30+ years at ad agencies, Connors shares his experiences, insights and advice in an ever changing landscape Brad Adgate, Contributor Brad Adgate, Contributor http://rgsystems.gr/?fat=sites/bradadgate/ content_663e2905f78ff0289ad0d56c Fri, 10 May 2024 10:12:32 -0400 2024-06-03T08:16:27-04:00 John Connors is the founder and president of Boathouse. With 30+ years at ad agencies, Connors shares his experiences, insights and advice in an ever changing landscape Boathouse Media /media Business /business Media /media business media standard http://rgsystems.gr/?fat=sites/bradadgate/2024/05/07/diamond-sports-negotiating-retransmission-fees-seeking-to-reorganize/ Diamond Sports, has been busy with retransmission renewal negotiations and a plan to successfully emerge from bankruptcy including a streaming strategy. with Amazon. Brad Adgate, Contributor Brad Adgate, Contributor http://rgsystems.gr/?fat=sites/bradadgate/ content_663a873e8182192f2ebd4c16 Tue, 07 May 2024 16:07:26 -0400 2024-05-07T19:41:55-04:00 Diamond Sports, has been busy with retransmission renewal negotiations and a plan to successfully emerge from bankruptcy including a streaming strategy. with Amazon. Getty Images Media /media Business /business Media /media business media standard http://rgsystems.gr/?fat=sites/bradadgate/2024/05/03/tv-stations--broadcast-networks-at-odds-over-streaming-content-fees/ Local station groups are asking the FCC to amend a rule prohibiting them to negotiate subscriber fees with virtual MVPDs. Currently only broadcast networks are allowed. Brad Adgate, Contributor Brad Adgate, Contributor http://rgsystems.gr/?fat=sites/bradadgate/ content_6634e426241249145321770b Fri, 03 May 2024 09:28:22 -0400 2024-05-03T12:25:05-04:00 Local station groups are asking the FCC to amend a rule prohibiting them to negotiate subscriber fees with virtual MVPDs. Currently only broadcast networks are allowed. Getty Images Media /media Business /business Media /media business media standard http://rgsystems.gr/?fat=sites/bradadgate/2024/05/01/the-new-nba-media-rights-agreements-could-approach-6-billion-annually/ The framework of the NBA's new media rights agreement is taking shape. Partners include Disney and Amazon. NBCU is making a strong bid to supplant incumbent WBD. Brad Adgate, Contributor Brad Adgate, Contributor http://rgsystems.gr/?fat=sites/bradadgate/ content_6632408172a8b812105f5068 Wed, 01 May 2024 09:35:55 -0400 2024-05-07T00:00:50-04:00 The framework of the NBA's new media rights agreement is taking shape. Partners include Disney and Amazon. NBCU is making a strong bid to supplant incumbent WBD. Getty Images Media /media Business /business Media /media SportsMoney /sportsmoney Leadership /leadership CMO Network /cmo-network business media standard http://rgsystems.gr/?fat=sites/bradadgate/2024/04/24/6-questions-for-adam-singolda-founder--ceo-taboola/ Adam Singolda founded Taboola in 2007, he talks about how Taboola has grown & current role with e-commerce and digital media companies including AI and no more cookies Brad Adgate, Contributor Brad Adgate, Contributor http://rgsystems.gr/?fat=sites/bradadgate/ content_66294dc381581156c4eecb9f Wed, 24 Apr 2024 14:37:47 -0400 2024-05-08T14:11:53-04:00 Adam Singolda founded Taboola in 2007, he talks about how Taboola has grown & current role with e-commerce and digital media companies including AI and no more cookies Taboola Media /media Business /business Media /media business media standard http://rgsystems.gr/?fat=sites/bradadgate/2024/04/23/the-nba-is-expected-to-add-new-media-partners-in-2025-26/ With the excluisve negotaiting window with Disney & Warner Bros Discovery expired, the NBA can open up media rights negotiations with others. Brad Adgate, Contributor Brad Adgate, Contributor http://rgsystems.gr/?fat=sites/bradadgate/ content_6627c933a9abaf620af46d65 Tue, 23 Apr 2024 10:54:18 -0400 2024-05-02T06:15:38-04:00 With the excluisve negotaiting window with Disney & Warner Bros Discovery expired, the NBA can open up media rights negotiations with others. Getty Images Media /media Business /business Media /media business media standard http://rgsystems.gr/?fat=sites/bradadgate/2024/04/18/with-the-2024-upfront-negotiators-are-evaluating-measurement-providers/ For the ad upfronts, audience measurement continues to be in a state of transition. Besides Nielsen, ad buying negotiators may be using Comscore, iSpot and/or VideoAmp Brad Adgate, Contributor Brad Adgate, Contributor http://rgsystems.gr/?fat=sites/bradadgate/ content_662131c7f704252345032781 Thu, 18 Apr 2024 10:58:33 -0400 2024-05-02T05:48:18-04:00 For the ad upfronts, audience measurement continues to be in a state of transition. Besides Nielsen, ad buying negotiators may be using Comscore, iSpot and/or VideoAmp Icon Sportswire via Getty Images Media /media Business /business Media /media business media standard http://rgsystems.gr/?fat=sites/bradadgate/2024/04/16/using-nextgen-tv-nbcu-stations-announce-hyperlocal-capabilities/ NBCU anounced they will be launching NextGen TV with their hyperlocal capabilities in four NBC and Telemundo stations. NextGen TV uses Internet Protocol to broadcast. Brad Adgate, Contributor Brad Adgate, Contributor http://rgsystems.gr/?fat=sites/bradadgate/ content_661e9e8e641d2362be0ba588 Tue, 16 Apr 2024 12:01:38 -0400 2024-04-17T03:58:02-04:00 NBCU anounced they will be launching NextGen TV with their hyperlocal capabilities in four NBC and Telemundo stations. NextGen TV uses Internet Protocol to broadcast. 2018 Invision Media /media Business /business Media /media business media standard