http://rgsystems.gr/?fat=sites/expertpanel-2/ en-us https://specials-images.forbesimg.comhttps://www.forbes.com/imageserve/5ee7dc780ac86900065affe7/400x0.jpg?cropX1=0&cropX2=1000&cropY1=0&cropY2=1000 http://rgsystems.gr/?fat=sites/expertpanel-2/ Forbes Agency Council's stories. Copyright 2024 Forbes Media LLC http://rgsystems.gr/?fat=sites/forbesagencycouncil/2024/06/27/16-big-shifts-in-consumer-behavior-that-are-impacting-marketing-today/ Shifts driven by technological advances and evolving societal values have forced companies to rethink their marketing to better deliver what consumers want today. Expert Panel®, Forbes Councils Member Expert Panel®, Forbes Councils Member http://rgsystems.gr/?fat=sites/forbesagencycouncil/people/expertpanel/ content_667c755db269322f90f10e50 Thu, 27 Jun 2024 08:15:00 -0400 2024-06-27T08:15:00-04:00 Shifts driven by technological advances and evolving societal values have forced companies to rethink their marketing to better deliver what consumers want today. getty Leadership /leadership Leadership /leadership business standard http://rgsystems.gr/?fat=sites/forbesagencycouncil/2024/06/25/17-practical-ways-to-integrate-emerging-tech-into-marketing-strategies/ These cutting-edge tools aren’t flashy gimmicks—implemented thoughtfully, they can solve real customer needs and transform the way brands interact with their audiences. Expert Panel®, Forbes Councils Member Expert Panel®, Forbes Councils Member http://rgsystems.gr/?fat=sites/forbesagencycouncil/people/expertpanel/ content_6679dd0e9644955ac63579d8 Tue, 25 Jun 2024 13:15:15 -0400 2024-06-26T03:54:17-04:00 These cutting-edge tools aren’t flashy gimmicks—implemented thoughtfully, they can solve real customer needs and transform the way brands interact with their audiences. getty Leadership /leadership Leadership /leadership business standard http://rgsystems.gr/?fat=sites/forbesagencycouncil/2024/06/21/12-examples-of-how-to-boost-brand-sentiment-through-philanthropy/ In this era of conscious consumerism, philanthropic initiatives are a powerful way for brands to build positive sentiment and audience goodwill. Expert Panel®, Forbes Councils Member Expert Panel®, Forbes Councils Member http://rgsystems.gr/?fat=sites/forbesagencycouncil/people/expertpanel/ content_6674a2d7fd3f8020ef5636b3 Fri, 21 Jun 2024 13:45:08 -0400 2024-06-21T13:45:08-04:00 In this era of conscious consumerism, philanthropic initiatives are a powerful way for brands to build positive sentiment and audience goodwill. getty Leadership /leadership Leadership /leadership business standard http://rgsystems.gr/?fat=sites/forbesagencycouncil/2024/06/21/17-innovative-ai-tools-agencies-can-leverage-and-how/ AI-powered tools are growing popular among agencies, and while there are plenty to choose from, looking beyond the typical mainstream options can give an agency an edge. Expert Panel®, Forbes Councils Member Expert Panel®, Forbes Councils Member http://rgsystems.gr/?fat=sites/forbesagencycouncil/people/expertpanel/ content_6674a22819d02c1b4b4d94f6 Fri, 21 Jun 2024 13:15:38 -0400 2024-06-26T12:34:02-04:00 AI-powered tools are growing popular among agencies, and while there are plenty to choose from, looking beyond the typical mainstream options can give an agency an edge. getty Leadership /leadership Leadership /leadership business standard http://rgsystems.gr/?fat=sites/forbesagencycouncil/2024/06/14/how-to-adapt-a-brand-strategy-to-build-recognition-globally/ Brands must understand unique cultural norms, values and consumer behaviors to gain positive exposure and build recognition outside of their home countries. Expert Panel®, Forbes Councils Member Expert Panel®, Forbes Councils Member http://rgsystems.gr/?fat=sites/forbesagencycouncil/people/expertpanel/ content_666b5e4473b2107f3f17f2a6 Fri, 14 Jun 2024 13:15:30 -0400 2024-06-17T04:13:35-04:00 Brands must understand unique cultural norms, values and consumer behaviors to gain positive exposure and build recognition outside of their home countries. getty Leadership /leadership Leadership /leadership business standard http://rgsystems.gr/?fat=sites/forbesagencycouncil/2024/06/14/how-to-navigate-googles-black-box-to-optimize-ad-campaigns/ Google's “black box” approach presents unwelcome challenges for agencies, leading many to shift processes to compensate for having less control over optimization levers. Expert Panel®, Forbes Councils Member Expert Panel®, Forbes Councils Member http://rgsystems.gr/?fat=sites/forbesagencycouncil/people/expertpanel/ content_666b571a01500f777a3c0b4b Fri, 14 Jun 2024 08:15:00 -0400 2024-06-17T04:13:35-04:00 Google's “black box” approach presents unwelcome challenges for agencies, leading many to shift processes to compensate for having less control over optimization levers. getty Leadership /leadership Leadership /leadership business standard http://rgsystems.gr/?fat=sites/forbesagencycouncil/2024/06/12/14-pain-points-for-smbs-working-with-agencies-and-how-to-fix-them/ By being attuned to the distinct needs of smaller clients, agencies can provide more valuable services tailored to the unique circumstances and challenges facing SMBs. Expert Panel®, Forbes Councils Member Expert Panel®, Forbes Councils Member http://rgsystems.gr/?fat=sites/forbesagencycouncil/people/expertpanel/ content_66677a0e39cf1d1de1d2c34c Wed, 12 Jun 2024 08:15:00 -0400 2024-06-13T13:40:18-04:00 By being attuned to the distinct needs of smaller clients, agencies can provide more valuable services tailored to the unique circumstances and challenges facing SMBs. Getty Leadership /leadership Leadership /leadership business standard http://rgsystems.gr/?fat=sites/forbesagencycouncil/2024/06/11/18-expert-insights-for-rookie-copywriters-worried-about-ai/ As these insights affirm, there will always be a demand for the kind of compelling, on-brand writing that connects with people in a way that algorithms cannot. Expert Panel®, Forbes Councils Member Expert Panel®, Forbes Councils Member http://rgsystems.gr/?fat=sites/forbesagencycouncil/people/expertpanel/ content_666779cfddf12a3320ccd796 Tue, 11 Jun 2024 13:15:09 -0400 2024-06-12T03:46:13-04:00 As these insights affirm, there will always be a demand for the kind of compelling, on-brand writing that connects with people in a way that algorithms cannot. getty Leadership /leadership Leadership /leadership business standard http://rgsystems.gr/?fat=sites/forbesagencycouncil/2024/06/07/17-prompt-writing-tips-to-make-the-most-of-genai/ Getting truly helpful responses from generative AI tools that will suit your purposes requires carefully crafted and effective prompts—it’s all about how you ask. Expert Panel®, Forbes Councils Member Expert Panel®, Forbes Councils Member http://rgsystems.gr/?fat=sites/forbesagencycouncil/people/expertpanel/ content_6661f1d2f6b2aa63ab8443c8 Fri, 07 Jun 2024 08:15:00 -0400 2024-06-10T12:12:36-04:00 Getting truly helpful responses from generative AI tools that will suit your purposes requires carefully crafted and effective prompts—it’s all about how you ask. getty Leadership /leadership Leadership /leadership business standard http://rgsystems.gr/?fat=sites/forbesagencycouncil/2024/06/03/seven-of-the-most-inspirational-ad-campaigns-for-these-agency-leaders/ Some iconic ad campaigns of the past helped set industry standards, and their timeless principles and innovative strategies still inspire agency leaders' work today. Expert Panel®, Forbes Councils Member Expert Panel®, Forbes Councils Member http://rgsystems.gr/?fat=sites/forbesagencycouncil/people/expertpanel/ content_6658ef090f3372682ad6892b Mon, 03 Jun 2024 13:15:12 -0400 2024-06-04T03:37:18-04:00 Some iconic ad campaigns of the past helped set industry standards, and their timeless principles and innovative strategies still inspire agency leaders' work today. getty Leadership /leadership Leadership /leadership business standard http://rgsystems.gr/?fat=sites/forbesagencycouncil/2024/05/30/15-expert-insights-on-how-to-elevate-customer-service-with-chatbots/ If a chatbot’s ability to provide customer support is sophisticated enough, it can help users feel their concerns are being adequately addressed, which increases trust. Expert Panel®, Forbes Councils Member Expert Panel®, Forbes Councils Member http://rgsystems.gr/?fat=sites/forbesagencycouncil/people/expertpanel/ content_6657a017e6a11a19932ce699 Thu, 30 May 2024 13:15:14 -0400 2024-06-04T02:19:20-04:00 If a chatbot’s ability to provide customer support is sophisticated enough, it can help users feel their concerns are being adequately addressed, which increases trust. getty Leadership /leadership Leadership /leadership business standard http://rgsystems.gr/?fat=sites/forbesagencycouncil/2024/05/24/how-to-reach-target-audiences-using-snapchats-ar-filters/ Marketers are exploring alternative platforms for reaching target audiences that will help them maintain consumer trust, and Snapchat is likely on many short lists. Expert Panel®, Forbes Councils Member Expert Panel®, Forbes Councils Member http://rgsystems.gr/?fat=sites/forbesagencycouncil/people/expertpanel/ content_664e60a9d9b5426e6feffc21 Fri, 24 May 2024 08:15:00 -0400 2024-06-04T01:36:14-04:00 Marketers are exploring alternative platforms for reaching target audiences that will help them maintain consumer trust, and Snapchat is likely on many short lists. getty Leadership /leadership Leadership /leadership business standard http://rgsystems.gr/?fat=sites/forbesagencycouncil/2024/05/23/17-expert-insights-into-the-rise-of-ai-influencers/ Computer-generated AI avatars have gained popularity recently among brands seeking innovative ways to engage with audiences and capitalize on influencer marketing trends. Expert Panel®, Forbes Councils Member Expert Panel®, Forbes Councils Member http://rgsystems.gr/?fat=sites/forbesagencycouncil/people/expertpanel/ content_664e602e41cbf82fda907d00 Thu, 23 May 2024 13:15:52 -0400 2024-06-04T01:32:39-04:00 Computer-generated AI avatars have gained popularity recently among brands seeking innovative ways to engage with audiences and capitalize on influencer marketing trends. getty Leadership /leadership Leadership /leadership business standard http://rgsystems.gr/?fat=sites/forbesagencycouncil/2024/05/23/18-big-challenges-marketers-and-advertisers-face-this-year/ Staying in the know is essential to success in any industry, and the need to keep abreast of shifting trends in advertising and marketing has never been more critical. Expert Panel®, Forbes Councils Member Expert Panel®, Forbes Councils Member http://rgsystems.gr/?fat=sites/forbesagencycouncil/people/expertpanel/ content_664e5fdd89b4332d60a29ed2 Thu, 23 May 2024 08:15:00 -0400 2024-06-04T01:32:39-04:00 Staying in the know is essential to success in any industry, and the need to keep abreast of shifting trends in advertising and marketing has never been more critical. getty Leadership /leadership Leadership /leadership business standard http://rgsystems.gr/?fat=sites/forbesagencycouncil/2024/05/20/15-agency-leaders-on-the-important-business-functions-they-outsource/ Outsourcing certain essential business functions allows agencies to focus on core competencies, enhancing efficiency, innovation, service quality and cost savings. Expert Panel®, Forbes Councils Member Expert Panel®, Forbes Councils Member http://rgsystems.gr/?fat=sites/forbesagencycouncil/people/expertpanel/ content_6647be0b399469595ef79454 Mon, 20 May 2024 08:15:00 -0400 2024-06-04T01:15:02-04:00 Outsourcing certain essential business functions allows agencies to focus on core competencies, enhancing efficiency, innovation, service quality and cost savings. getty Leadership /leadership Leadership /leadership business standard http://rgsystems.gr/?fat=sites/forbesagencycouncil/2024/05/17/18-ways-to-keep-agency-client-partnerships-fresh-and-exciting/ An effective way for agencies to avoid the negative impacts of client churn is to keep the working relationship vibrant and exciting—for both sides. Expert Panel®, Forbes Councils Member Expert Panel®, Forbes Councils Member http://rgsystems.gr/?fat=sites/forbesagencycouncil/people/expertpanel/ content_664674f4b302f12b24549818 Fri, 17 May 2024 13:15:14 -0400 2024-06-04T01:15:07-04:00 An effective way for agencies to avoid the negative impacts of client churn is to keep the working relationship vibrant and exciting—for both sides. getty Leadership /leadership Leadership /leadership business standard http://rgsystems.gr/?fat=sites/forbesagencycouncil/2024/05/16/16-reasons-why-b2b-executives-need-to-become-thought-leaders/ To become thought leaders, B2B executives first need a strategy that outlines the right platforms for content to live on to effectively reach their target B2B audiences. Expert Panel®, Forbes Councils Member Expert Panel®, Forbes Councils Member http://rgsystems.gr/?fat=sites/forbesagencycouncil/people/expertpanel/ content_664505ab05705a3fbeccb7a5 Thu, 16 May 2024 08:15:00 -0400 2024-06-04T01:15:04-04:00 To become thought leaders, B2B executives first need a strategy that outlines the right platforms for content to live on to effectively reach their target B2B audiences. getty Leadership /leadership Leadership /leadership business standard http://rgsystems.gr/?fat=sites/forbesagencycouncil/2024/05/10/18-common-complaints-new-clients-have-about-past-agency-partners/ When new clients share less-than-ideal experiences with past agencies, it can help their new agency glean insights into potential service gaps or areas for improvement. Expert Panel®, Forbes Councils Member Expert Panel®, Forbes Councils Member http://rgsystems.gr/?fat=sites/forbesagencycouncil/people/expertpanel/ content_663d338ea92f974a51018beb Fri, 10 May 2024 13:15:16 -0400 2024-06-03T08:16:28-04:00 When new clients share less-than-ideal experiences with past agencies, it can help their new agency glean insights into potential service gaps or areas for improvement. getty Leadership /leadership Leadership /leadership business standard http://rgsystems.gr/?fat=sites/forbesagencycouncil/2024/05/08/agency-leaders-reveal-the-traits-that-make-their-workplaces-attractive/ Agencies can showcase aspects of their internal operations that will resonate with the talent they seek to consistently attract and retain right-fit employees. Expert Panel®, Forbes Councils Member Expert Panel®, Forbes Councils Member http://rgsystems.gr/?fat=sites/forbesagencycouncil/people/expertpanel/ content_663aa38a6a29aa4cc5996402 Wed, 08 May 2024 13:15:35 -0400 2024-06-03T06:56:47-04:00 Agencies can showcase aspects of their internal operations that will resonate with the talent they seek to consistently attract and retain right-fit employees. getty Leadership /leadership Leadership /leadership business standard http://rgsystems.gr/?fat=sites/forbesagencycouncil/2024/05/02/how-to-navigate-algorithm-changes-in-2024-to-earn-a-top-spot-on-serps/ Securing a top spot on search engine results pages boosts the chances of prospects clicking and visiting a brand’s website—getting to the top, however, is a tall order. Expert Panel®, Forbes Councils Member Expert Panel®, Forbes Councils Member http://rgsystems.gr/?fat=sites/forbesagencycouncil/people/expertpanel/ content_6632b210ed6f9f31dcedd90f Thu, 02 May 2024 13:15:09 -0400 2024-06-03T06:56:50-04:00 Securing a top spot on search engine results pages boosts the chances of prospects clicking and visiting a brand’s website—getting to the top, however, is a tall order. getty Leadership /leadership Leadership /leadership business standard http://rgsystems.gr/?fat=sites/forbesagencycouncil/2024/04/26/how-to-become-a-thought-leader-without-self-promoting-and-why/ While it is a long-term play requiring diligence and patience, becoming a true industry thought leader is an effective way to build a business and a personal brand. Expert Panel®, Forbes Councils Member Expert Panel®, Forbes Councils Member http://rgsystems.gr/?fat=sites/forbesagencycouncil/people/expertpanel/ content_662abd0f275ad94290e150c6 Fri, 26 Apr 2024 13:15:14 -0400 2024-05-02T09:27:28-04:00 While it is a long-term play requiring diligence and patience, becoming a true industry thought leader is an effective way to build a business and a personal brand. getty Leadership /leadership Leadership /leadership business standard http://rgsystems.gr/?fat=sites/forbesagencycouncil/2024/04/25/14-reputation-management-trends-brands-should-be-leveraging/ Understanding the latest ways of managing brand reputation helps marketers address issues and harness digital media to maintain their clients' positive online presence. Expert Panel®, Forbes Councils Member Expert Panel®, Forbes Councils Member http://rgsystems.gr/?fat=sites/forbesagencycouncil/people/expertpanel/ content_662972604707af78a0467f62 Thu, 25 Apr 2024 13:15:01 -0400 2024-05-02T09:27:27-04:00 Understanding the latest ways of managing brand reputation helps marketers address issues and harness digital media to maintain their clients' positive online presence. getty Leadership /leadership Leadership /leadership business standard http://rgsystems.gr/?fat=sites/forbesagencycouncil/2024/04/24/how-to-avoid-channel-conflicts-as-a-b2b-marketer/ B2B marketers reach their customers through different channels, and if these channels start competing with each other instead of working together, it creates a conflict. Expert Panel®, Forbes Councils Member Expert Panel®, Forbes Councils Member http://rgsystems.gr/?fat=sites/forbesagencycouncil/people/expertpanel/ content_66282df86f827b09b36aa72c Wed, 24 Apr 2024 13:15:14 -0400 2024-05-02T06:19:07-04:00 B2B marketers reach their customers through different channels, and if these channels start competing with each other instead of working together, it creates a conflict. getty Leadership /leadership Leadership /leadership business standard http://rgsystems.gr/?fat=sites/forbesagencycouncil/2024/04/22/15-emerging-social-media-trends-to-leverage-in-influencer-marketing/ For marketers in charge of influencer marketing, staying on top of the latest developments and being in the know on social media trends is like honing a superpower. Expert Panel®, Forbes Councils Member Expert Panel®, Forbes Councils Member http://rgsystems.gr/?fat=sites/forbesagencycouncil/people/expertpanel/ content_6622d6e7fe82f155c5bef755 Mon, 22 Apr 2024 13:15:00 -0400 2024-05-02T06:02:31-04:00 For marketers in charge of influencer marketing, staying on top of the latest developments and being in the know on social media trends is like honing a superpower. getty Leadership /leadership Leadership /leadership business standard http://rgsystems.gr/?fat=sites/forbesagencycouncil/2024/04/15/programmatic-ads-and-the-death-of-cookies-what-marketers-need-to-know/ For marketers, third-party cookies have been essential for tracking user behavior across the Web, enabling targeted advertising and personalized experiences. Expert Panel®, Forbes Councils Member Expert Panel®, Forbes Councils Member http://rgsystems.gr/?fat=sites/forbesagencycouncil/people/expertpanel/ content_661956b1e0c13b72e74ac2a9 Mon, 15 Apr 2024 08:15:00 -0400 2024-04-16T03:36:36-04:00 For marketers, third-party cookies have been essential for tracking user behavior across the Web, enabling targeted advertising and personalized experiences. getty Leadership /leadership Leadership /leadership business standard