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The Best Pillows On Amazon That Provide Comfort For Any Sleep Style

Beyond providing necessary support for your sleep position and body type, a good pillow should also account for considerations like allergies or a tendency to overheat at night. With virtually endless options, the best pillows on Amazon make it easy to find one that’s just right. Take our top pick, the Coop Sleep Goods Eden Pillow. Its adjustable design allows you to add or remove filling to your preference, while the gel-infused memory foam can help minimize heat retention.

The best pillows on Amazon not only keep your neck aligned with your spine to reduce aches and pains, they’re also accompanied by fast shipping and easy returns. But because Amazon has so many pillows to consider, the sheer scope of options can feel a little overwhelming. To save you time, we’ve researched and rounded up the best pillows on Amazon to suit specific sleeping positions, budgets and preferences.

Best Pillow On Amazon Overall

Customizable Comfort For The Majority Of Sleepers

Coop Sleep Goods Eden Pillow (Queen)

Fill material: Memory foam | Firmness: Customizable | Adjustable: Yes | Certifications: Greenguard Gold, CertiPUR-US

Pros:

  • Adjustable design accommodates different sleep positions
  • Machine washable

Cons:

  • Takes time to find the right loft
  • Reviews note that it’s not particularly cooling

This adjustable pillow is filled with a shredded gel-infused memory foam that can be added or removed as needed to accommodate many types of sleepers (it comes with an extra half bag of fill if you want more loft). With a removable cover that’s made from the brand’s Lulltra fabric and a blend of bamboo-derived viscose rayon and polyester, the pillow has a cool, soft surface for sleeping and plenty of breathability. Not satisfied with it during the first 100 nights? You can return it for a full refund.

What the reviews say: As a bestseller on Amazon, this pillow has a ton of positive reviews. One says, “The Eden pillow is everything I craved—soft as a cloud yet supportive, super malleable [and] springy/squishy. I did have to remove a lot of fill, but how wonderful it is to be able to adjust a pillow to fit your physical size and comfort desires. After all of my hard work in buying, trying out and returning a lot of other pillows, I'm so happy to have found the Coop Eden pillow—it is truly dreamy perfection.” Another 5-star review adds, “I'm a side sleeper, and this pillow is maximum comfort for that. It supports my head and neck but is still soft enough to scrunch up if I need my head raised a little more.”


Best Budget Pillow On Amazon

A 5-Star Luxury Feel At A Budget-Friendly Price

Beckham Hotel Collection Bed Pillows (Queen, Set Of 2)

Fill material: Down alternative | Firmness: Plush | Adjustable: No | Certifications: OEKO-TEX

Pros:

  • Competitive price
  • Machine washable
  • Comes in a set of two

Cons:

  • One firmness option
  • Several repeat customers note inconsistencies between past and present orders

The Beckham Hotel Collection pillows channel the luxurious vibe of a 5-star hotel without the triple digit price tag. They have a plush, down-like gel fill encased in a silky sateen cover with a no-shift design that aims to minimize bunching. The fill is designed to mold to your head, which can make these pillows comfortable for most sleep positions. At less than $30 per pillow, they’re a great deal. Just note that while the company claims they’re cooling, a handful of reviewers say the pillows didn’t make a difference when it came to temperature.

What the reviews say: With over 241,000 reviews, this budget-friendly pillow is a fan favorite. One customer writes, “I really like these pillows... Unlike many other shredded memory foam pillows, these feel like a down or down alternative but offer the support and pressure relief of memory foam. [I’m] really pleased so far with these. Very comfortable and versatile.” Another adds, “These pillows strike the perfect balance between support and plush comfort... These pillows maintain their shape; even after weeks of use, there's no sign of them flattening out or losing their supportive qualities. The fabric is soft and breathable, contributing to a cool and comfortable night's sleep, even on warmer nights.”


Best Down Pillow On Amazon

A Goose Down Pillow That Offers Softness And Durability

Lincove Cloud Natural Goose Down Pillow (Queen)

Fill material: Goose down | Firmness: Soft, medium or firm | Adjustable: No | Certifications: OEKO-TEX and Downmark

Pros:

  • Hypoallergenic
  • Comes in standard, queen or king sizes and packs of one or two
  • Three firmness options to suit different sleep positions

Cons:

  • Some reviews say the pillow initially smells

This pillow from Lincove is filled with Downmark-certified, 625-fill-power goose down, which is ultra light, temperature balancing and moisture wicking. Goose down is more resilient than duck down and it doesn’t have any sharp feathers, so you don’t get the “poke-through” that can come with other types of down. These pillows are cruelty-free and the hypoallergenic, 100% sateen cotton shell is OEKO-TEX-certified, which demonstrates the product has been tested for (and found free of) harmful substances.

What the reviews say: One 5-star reviewer writes, “I am a side sleeper, back sleeper and belly sleeper, and this pillow is absolutely perfect for all three. I bought this over a year ago, and it's still nearly the same. I bought a second one for my husband as he has back problems, and his brand new one is just a smidgen more firm. So after a year, it will loosen up a tad but still has great moldability, support and softness.” Another notes the excellent customer service, saying, “[I] originally ordered a medium, and it was just entirely too soft as a side sleeper. [I] felt like my head was on the mattress almost. [I] called customer service, and they ended up sending me out the firm version… [I] don't move at all at night anymore and my neck doesn't hurt anymore. [I] highly recommend the firm version.”


Best Down Alternative Pillow On Amazon

Down-Like Fluffiness In A Hypoallergenic Package

Amazon Basics Down Alternative Pillow (Standard, Set Of 2)

Fill material: Down alternative | Firmness: Soft or medium | Adjustable: No | Certifications: OEKO-TEX

Pros:

  • Hypoallergenic
  • Machine washable

Cons:

  • No firm option
  • Some reviewers say fill isn’t evenly distributed

If you prefer down alternative to goose down, check out these pillows from Amazon Basics—Amazon’s own brand of reasonably priced products. They’re filled with synthetic polyester that mimics the feel of real feather down and encased in a 100% polyester microfiber shell that adds to the overall softness. Available in two sizes and two levels of firmness (medium and soft), they’re suitable for most sleep positions and preferences—though they may be a bit on the thick side for stomach sleepers. The pillows are machine washable, which makes for easy at-home care.

What the reviews say: With over 33,000 reviews on Amazon, this pillow averages a 4.3-star rating. One customer says, “I'm a massage therapist and these pillows put me to sleep in 10 minutes. I have cervical vertebrae issues and my neck is also kinked when I wake up—but not last night, which was my first night I slept with them.” Another review says, “I have been sleeping on these pillows for months now. They are still as comfortable today as they were when I got them. I am so pleased with them. My kids are trying to steal my pillows from my bed. I see myself ordering more soon.”


Best Pillow On Amazon For Side Sleepers

A Curved Pillow With Adjustable Filling

Eli & Elm Ultimate Side Sleeper Pillow (Standard)

Fill material: Latex and polyester fiber | Firmness: Customizable | Adjustable: Yes | Certifications: OEKO-TEX

Pros:

  • Cooling for hot sleepers
  • Machine washable cover

Cons:

  • Might be too firm for some sleepers

Side sleepers require unique support to keep their head properly aligned, and this pillow is designed specifically with side sleepers in mind. It's adjustable, allowing each person to customize it to their desired height that doesn't over- or under-extend the neck. What's more, the curved design promotes spinal alignment without impinging on the shoulder. The pillow cover is entirely removable, making it effortless to wash and maintain. The proprietary latex foam filling mixed with cooling gels also helps regulate temperature—a bonus for hot sleepers.

What the reviews say: “I have been using this pillow for over a year now, and I think it's the best for sleeping on my side—no bunching up [the] pillow to get the right height," writes a repeat customer. "My neck feels so much better since I sleep with this pillow, and I have tried many different ones before buying this one. The price is well worth the value, and it has a padded cover that zips off to wash, which comes out of the washing machine perfectly... It's really the best. I've since bought one for every bed in the house.” Another 5-star reviewer says, “I am a side sleeper who struggles with staying asleep. The size and firmness are perfect. It is firm enough to keep its shape and provide support but soft enough to form to me and be incredibly comfortable. I will never go back to a normal-shaped pillow.”


Best Memory Foam Pillow On Amazon

Designed With Pressure-Relieving Memory Foam That Adapts To You

Tempur-Pedic Tempur-Cloud Pillow (Standard)

Fill material: Memory foam | Firmness: Medium-soft | Adjustable: No | Certifications: CertiPUR-US

Pros:

  • Hypoallergenic
  • Machine washable cover

Cons:

  • Some reviewers say it’s too thin
  • Only one firmness level

This pillow is made from a solid piece of Tempur-Pedic’s well-known, pressure-relieving Tempur memory foam, which means it quickly adapts to your shape for personalized comfort. This makes it a great option for back and side sleepers. (Though the company says it’s also a good choice for stomach sleepers, we think it’s a bit too tall for them.) The adaptive material bounces back to its original shape night after night, so it can continually offer superior support and alignment. The pillow comes with a machine-washable, hypoallergenic, zip-off cover for easy cleaning. Plus, Tempur-Pedic offers a five-year limited warranty. As long as you keep your proof of purchase, Tempur-Pedic honors its warranty, even if you purchase the product on Amazon.

What the reviews say: One review says, “If you are looking for that perfect pillow that cradles your head, that you don’t have to constantly flip over, that offers great support and a wonderful night's sleep, then look no further—you’ve found it. I’ve had three neck surgeries and was in constant pursuit of a pillow that would finally give me a good night's sleep. Since I’ve gotten this I’ve had nothing but good nights’ sleep. It is awesome.” Another adds, “I like low pillows. I was about to give this to my mom, but my mom told me it's very comfy [and to] try a few nights. After a few nights, I love it now. I sleep with this every day.”


Best Latex Pillow On Amazon

A Voluminous Option That Supports A Sustainable Planet

Avocado Green Latex Pillow (Queen)

Fill material: Organic latex and kapok | Firmness: Plush | Adjustable: Yes | Certifications: GOLS, GOTS

Pros:

  • Multiple certifications that indicate its sustainability and safety
  • Machine washable

Cons:

  • Some reviewers say they could only remove filling, not add more
  • Requires regular fluffing

Avocado is known for its organic sleep products and commitment to the environment. This latex pillow is no different, as it's stuffed with certified organic latex and kapok fibers and wrapped in a certified organic cotton cover. While the latex is durable and supportive, the kapok fibers provide a soft, airy feel similar to down. So, you get the best of both worlds in one pillow. The feel is described as plush, and it's voluminously stuffed with quality materials that customers say you can remove and adjust to your liking. The cotton cover is breathable, soft and wrinkle-resistant.

What the reviews say: “This is my new favorite pillow," says a 5-star reviewer. “It provides great support for my neck. It's not too firm, and it's not too soft, as it's a balanced firmness. The material in the pillow feels very high quality, and it's the perfect complement to my king-size bed. I love that it uses organic material, too.” Another adds, “Great pillow. Knowing that it's made from organic cotton gives me peace of mind, as it's free from harmful chemicals and pesticides. The pillow maintains its shape and support night after night and provides a comfortable firm for my neck.”


Best Cooling Pillow On Amazon

A Temperature-Neutral Combination To Keep A Cool Head

Purple Harmony Pillow (Standard)

Fill material: Talalay latex and elastic polymer | Firmness: Medium | Adjustable: No | Certifications: CertiPUR-US, CleanAir GOLD

Pros:

  • Available in several heights
  • Hypoallergenic
  • One-year warranty

Cons:

  • Some may not love the springy feel

To help sleepers keep a cool head, Purple combines an airflow-promoting grid with ventilated latex and a moisture-wicking mesh cover in its Harmony Pillow. The brand says the materials don’t fall flat, even after using the pillow night after night—claiming the pillow should last “several years.” This pillow comes in low, medium and tall heights, which range from 5.5 to 7.5 inches. The company suggests stomach and back sleepers benefit from the low pillow, while the tall option offers additional support to bridge the gap between the head and the bed for side sleepers. Purple recommends the medium version for combination sleepers. 

What the reviews say: One customer says, “I have used it now for over six weeks and really do sleep better with less neck pain… It has also maintained a cooler temperature throughout the night. Many ‘cool comfort’ pillows start out cool but don't do a good job of maintaining a consistent temperature throughout the night. However, the Purple Pillow does a wonderful job regulating temperature.” Another review says, “I bought this for my boyfriend and he loves it. He has neck pain so it’s hard to find a pillow with the right amount of support, but this is perfect. It also stays cold which is a great bonus.”


Best Body Pillow On Amazon

A Breathable Option That Offers Full Body Support

Snuggle-Pedic Body Pillow

Fill material: Memory foam | Firmness: Firm | Adjustable: No | Certifications: OEKO-TEX, CertiPUR-US

Pros:

  • Machine washable
  • Nontoxic and eco-friendly
  • Multiple color choices

Cons:

  • It’s heavy and big
  • Might not be cool enough for extremely hot sleepers

From back support while lounging in bed to additional relief while side sleeping, body pillows are helpful for a ton of situations. This Snuggle-Pedic model is stuffed with structured memory foam that contours around your neck, back, hips or legs without going flat. The cover is made with the brand's "Kool-Flow” technology—according to the brand, that makes it extra breathable to keep you cool. Not only does this pillow come with a 120-night money-back refund policy, but it also comes with a 20-year warranty during which customers can send their pillow in to alter the thickness, weight and firmness.

What the reviews say: “I got this pillow six years ago,” writes a customer. “It's still as full as it was when I first bought it. I was buying a body pillow every two months because they would become flat as a pancake. I stumbled upon this one, and it's amazing.” Another adds, “The customer service for this pillow has been exceptional, with very helpful and friendly follow-up, as well as an offer for a free removable cover in the bamboo material. I am sometimes annoyed by company e-mails but not at all in this case. There was helpful information included on use and care of the pillow and strong assurances that if I had any issues whatsoever, they wanted to address them.”


Best Pillow On Amazon For Neck Support

A Hypoallergenic Option With A Luxury Feel

Saatva Latex Pillow (Queen)

Fill material: Shredded latex | Firmness: Plush | Adjustable: No | Certifications: Fair Trade

Pros:

  • Available in two loft heights
  • Machine washable cover
  • Hypoallergenic and organic

Cons:

  • Some reviewers say fill isn’t consistently spread

Available in two loft heights, the Saatva Latex Pillow is designed to keep various sleepers in the correct alignment. The 5-inch loft is recommended for back and stomach sleepers, while side and combination sleepers should choose the 6- to 7-inch loft. With shredded natural latex as the core, it’s responsive and offers superior head and neck support. What’s more, latex is naturally hypoallergenic, making it a top choice for allergy sufferers. The organic cotton cover is also completely removable and machine washable.

What the reviews say: “The [Saatva Latex Pillow] is a true gem in the world of bedding,” notes one reviewer. “The shredded latex core provides the perfect balance of softness and firmness, catering to a variety of sleeping preferences. Not only is it hypoallergenic, but it also maintains its shape and loft over time, making it a long-lasting investment.” Another customer adds, “I can't say enough good things about this [from] my experience. As someone who has had headaches, neck pain, etc., from bad pillows and sleep, I began researching and trying many different kinds… I am mainly a side sleeper and was skeptical because I also like a firmer pillow, and this one seemed softer than I'd enjoy. However, after using this for a few weeks now, I have had the most comfortable nights of sleep that I've been missing out on for so long.”


Best Adjustable Pillow On Amazon

Softness And Support With Removable Inserts

Sleep Number ComfortFit Pillow (Standard)

Fill material: Memory foam, down alternative fibers | Firmness: Soft | Adjustable: Yes | Certifications: CertiPUR-US

Pros:

  • Made with breathable materials
  • Available in three shapes

Cons:

  • Only one shape option is adjustable

For a customizable option, check out the Sleep Number ComfortFit Pillow. While some pillows allow a sleeper to remove or add filling, this design in the “Ultimate” model offers three removable inserts (each looks like a thin pillow) that allow sleepers to adjust it to their exact preferences. Side sleepers may love all three inserts for more height, while a back sleeper might remove one or two. There’s also a classic pillow and curved pillow design which are not adjustable. The pillows are filled with a combination of memory foam and down alternative fibers to offer both softness and support. Plus, they’re made in the U.S. with CertiPUR-US-certified foams.

What the reviews say: “This pillow is the most comfortable thing I have ever felt in my life,” writes a 5-star reviewer. “It is so amazingly soft in a squishy, supportive kind of way. I absolutely love that you can adjust the number of inserts to fit your needs. There is a card included as well for a bit of direction as to how many inserts tend to work best for different sleep positions.” Another notes the hybrid blend of materials saying, “[It’s the] perfect balance between down and memory foam. Down always gets too squished and memory foam doesn't have enough give. This is the Goldilocks’ just right.”


Best Soft Pillow On Amazon

A Cooling Option That's Resistant To Clumping

Original Casper Pillow (Standard)

Fill material: Down alternative | Firmness: Medium | Adjustable: No | Certifications: None

Pros:

  • Machine washable cover
  • Pillow-in-pillow design for support
  • Breathable for hot sleepers

Cons:

  • Some shoppers say it’s too soft

This Original Casper Pillow features a pillow-in-pillow design to cater to several sleeping styles. The inner core features short-coated fibers for adaptive support that moves with you, while the outer layer is made with longer silky fibers for fluffy comfort. Plus, the cotton cover is breathable to keep you cool and is completely removable and machine washable. It also has a 2-inch gusset to improve neck alignment. As a bonus, the clump-resistant design means it bounces back as soon as you fluff it.

What the reviews say: With over 11,000 reviews, this option has a 4.4-star rating. “I’ve dealt with neck pain for years and have tried lots of pillows,” writes a reviewer. “The Casper Original Pillow is the one that finally helps me get a good night’s sleep and awaken without neck pain. I agree with other reviewers who’ve said it’s like sleeping on a cloud while providing the right amount of firmness and support that holds the head in alignment with the spine (without putting pressure on the shoulder). I’m a side and back sleeper, and it’s great for both positions.” Another adds, “It's extremely comfortable, doesn't flatten out as you sleep on it and, while it's not entirely washable, you can remove the insert and wash the outside, which is important to me.”


Why Trust Forbes Vetted

The Forbes Vetted team knows the importance of quality sleep and the products that make it happen. We’ve put together an extensive library full of mattress and bedding guides, including the best body pillows and the best pillows for side sleepers. In addition to hours of research, our team has personally tested all types of products you need for the best sleep of your life.


How We Chose The Best Pillows On Amazon

There are a lot of pillows on Amazon. We considered top-rated options that meet a range of sleep needs.

  • We leaned into the expertise and experience of our Forbes Vetted sleep team to find reputable brands, high-quality materials and popular features, like gel-infused foams, adjustability and key certifications.
  • We narrowed down the list using a variety of factors, including fill material, firmness level and loft height, to cater to every type of sleeper and body type. Whether you sleep on your side, prefer latex, have allergies or sleep hot, we wanted you to find a pillow on our list that’s just right for your needs.
  • We prioritized pillows with at least 4 out of 5-star ratings, with few concerning reviews or feedback.


What To Consider When Buying Pillows On Amazon

Comfort is important, but it’s only one factor to consider when buying a new pillow. Here’s a look at some of the things you should keep in mind before making a purchase.

Fill Material

The fill of a pillow is one of the most important features to consider. Fill can determine how well a pillow holds up over time, how much support it offers and how comfortable it is for you.

  • Memory foam pillows mold to your head and neck and can offer a more customized feel.
  • Down pillows are soft and airy with a cloud-like feel, but they tend to compress with pressure.
  • Down alternative pillows are a hypoallergenic and cost-friendly version of traditional down, but they can be prone to clumping after regular use.
  • Polyester-filled pillows are inexpensive, but they may not offer as much support over time.
  • Latex pillows are buoyant and feel somewhat similar to memory foam, but they’re more responsive and don’t retain heat in the same way.

Firmness

A pillow’s firmness level can determine how comfortable it is for your needs. When thinking about pillow firmness, factor in your preferred sleeping position and how much support you want. Soft pillows are ideal for back or stomach sleepers and medium-soft or medium are the most versatile. Meanwhile, firm is great for side sleepers and very firm can be a good choice for people with neck pain.

Care

Pillows need to be washed regularly, so the care they require is something to consider. Machine washable pillows are the easiest to take care of since you can just throw them in the laundry, case and all. Some pillows only have a cover that can be washed, while more luxurious options may be spot clean only.

Adjustability

If you’re unsure what kind of support and firmness is right for you, you may want to consider an adjustable pillow. These allow you to remove some of the fill if you want a lower loft or to add more fill in if you want the loft to be higher. This is a good way to customize your pillow for your sleep position and body type.

Return Policy

Good sleep is vital to your physical and mental health, so you want to make sure your mattress, pillows and sheets suit your sleeping style and help prevent tossing and turning. Since there’s no guarantee when buying a pillow online, ensuring a generous return policy is important. The benefit of purchasing a new pillow on Amazon is it accepts returns on almost all products within 30 days. Plus, some pillow brands offer extended trials up to a year, even when you purchase through Amazon.

Price

From under $30 to several hundred, the price of pillows varies significantly from one to the next. While pricier options often have high-quality and certified materials, expensive does not always equal better. What’s most important is finding the right type of pillow for your sleeping preference while staying within your budget.

Loft

The loft of a pillow, or height, is an essential feature to consider as it can lead to or alleviate neck and shoulder pain. You can usually determine the best pillow loft based on your sleeping position. The end goal is to find a pillow with a loft that keeps your neck and spine in alignment. You don't want your neck pushed too high or drooping too low. For example, stomach sleepers need pillows with low loft, while side sleepers generally require pillows with high loft.

Sleeping Position

Whether it's mattresses or pillows, your sleeping position is a crucial factor when choosing any new sleep product. Different sleeping positions put strain on different parts of the body, requiring a specific type of support or pressure relief. Sleeping positions include back, stomach, side and combination. In general, stomach and back sleepers tend to prefer thinner pillows, side sleepers require thicker pillows and combination sleepers need a pillow right in the middle.

Body Type

While there are general formulas for finding the perfect pillow (e.g., stomach sleepers require low loft, or side sleepers need a firmer feel), it's also essential to consider body type, as different body types have personalized needs. For instance, a petite person who sleeps primarily on their side might require the same loft as a heavier person who sleeps on their back. Factoring for body type can help you find a pillow with the right loft and firmness for your needs.

Reviews

It's a good idea to consider personal accounts from real customers to see what they love or dislike about their pillows. If a product has a number of low-rated reviews, that could be a sign that something is wrong with the pillow, customer service or the accuracy of the listing. On the contrary, well-rated pillows with a lot of reviews can help you narrow down what pillow is best for you.


What’s The Best Pillow On Amazon For Side Sleepers?

Our pick for the best pillow on Amazon overall, the Coop Sleep Goods Eden Pillow, is a great fit for side sleepers since the fill is adjustable and can be customized to their liking. However, finding the right pillow depends on your body frame, shoulder width and your material preferences. Generally side sleepers need taller pillows than back and stomach sleepers. Foam tends to be more supportive and can be a great option for side sleepers, as it doesn’t compress the way that down and down alternatives can.

Which Pillows On Amazon Have The Best Rating?

Amazon shoppers are discerning when it comes to shopping for pillows, but there are a lot of pillows on Amazon with great ratings. Those include the Coop Sleep Goods Eden Pillow, Beckham Hotel Collection Cooling Gel Pillow and Amazon Basics Down Alternative Pillow—all three of which made our list. The Beckham Hotel Collection pillows are some of the most popular pillows on Amazon—they’re consistent bestsellers.

What Is The No. 1 Rated Pillow?

The Coop Sleep Goods Eden Pillow has an average rating of 4.5 stars on Amazon, which is one of the highest not only on this list but overall when compared to many other options. However, another highly rated fan favorite is the Beckham Hotel Collection Cooling Gel Pillows, which have a rating of 4.3 with over 240,000 reviews.