Jeff Fromm has posted at Forbes since 2014. He has spoken and consulted all over the world.
Jeff has co-authored 5 books including, "Marketing to Gen Z" (Harper Collins) and "The Purpose Advantage 2.0" which looks at the intersection of purpose, sustainability and innovation.
Je
7,842 viewsJul 2, 2024
Gen Z Will Help Padel Become The Next Hot Sport
Pickleball is now valued as a $1.2B sport.
529 viewsMay 23, 2024
Why Building Loyal Brand Fans Will Drive Success
Achieving this level of devotion is no easy task.
258 viewsMay 21, 2024
Top CMOs Act On The Five Principles Of Brand Love
Just like love between individuals, brand love is dynamic, evolving and deeply emotional.
1,960 viewsMar 28, 2024
Caitlin Clark And NCAA Women's Final Four Draw Record Crowds
The excitement for this year’s March Madness has been undeniable, but it’s not just the men’s tournament stealing the spotlight.
1,833 viewsMar 19, 2024
How Pickleball's Momentum Fuels The Racquet Sports Industry
Health media reports on its mental, physical, and psychological impacts on people of all ages.