I created the Shaq brand for Shaquille O'Neal's and the "Golden Boy" brand for Oscar De La Hoya, transforming the way athletes were marketed. Instead of merely endorsing products I positioned them to own their IP and build institutional equity.
I was co-founder and Commissioner of
Jerry West Leaves An Unforgettable Legacy That Includes Shaq And Kobe
I knew the NBA legend Jerry West for nearly 40 years. He was a mentor for Shaquille O'Neal, Kobe Bryant, Michael Jordan and LeBron James.
Can Caitlin Clark Fix The WNBA And NBA Pay Gap? Not So Fast
Revenues are up substantially, more brand partners have signed on, and WNBA franchise values have skyrocketed.
Why ESPN And Women’s Sports Fans Need Caitlin Clark To Keep Winning
For a moment it looked as if Iowa had lost its momentum, Caitlin Clark was losing her cool and that the Hawkeye’s could be eliminated from the tournament.
Women’s NCAA Tourney Steals The Spotlight And Is A Turning Point For Women’s Sports
In the realm of sports, the pendulum of attention has historically swung heavily in favor of men's competitions, relegating women's sports to the sidelines.
NIL Court Loss: NCAA Must Embrace Pay For Play To Survive. See How.
Student Athletes can now be promised NIL deals as a condition to signing with an NCAA school. Charlie Baker must act now to avoid extinction
7 Keys To Building A Sports Career
My purpose here is to give you the tools to build a personal culture that will set you up for success—in your career in sports—or in any career for that matter.
Caitlin Clark Breaks Records For TV Ratings, Attendance & NCAA Scoring
Caitlin Clark is doing something no one in the history of women's basketball has ever done.
Brock Purdy Leads 49ers To Super Bowl And Now It Is Time To Pay Him
After being dismissed by many as a game manager, Brock Purdy has established himself as a game changer for the Super Bowl-bound San Francisco 49ers.
NFL Taylor Swift Super Bowl Conspiracy Theories Are Fun Fiction
Super Bowl intrigue: Chiefs vs. 49ers, the Kelce-Swift connection, and NFL conspiracy theories. Uncover the truth behind the hype!
Brock Purdy’s NFC Title Game Performance Will Define Him
Brock Purdy has been the subject of major media scrutiny this season.