http://rgsystems.gr/?fat=sites/lilianraji/ en-us Lilian Raji https://specials-images.forbesimg.comhttps://www.forbes.com/imageserve/666f4abc0460f83e80e3ca6c/400x0.jpg?cropX1=394&cropX2=2003&cropY1=302&cropY2=1911 Lilian Raji http://rgsystems.gr/?fat=sites/lilianraji/ Lilian Raji's stories. Copyright 2024 Forbes Media LLC http://rgsystems.gr/?fat=sites/lilianraji/2024/06/28/with-the-birkin-lawsuit-herms-makes-clear-what-money-alone-cant-buy/ With The Birkin Lawsuit, Hermès Makes Clear What Money Alone Can’t Buy The Birkin lawsuit presents an opportunity for luxury brands to understand what makes Hermes such a valuable company, both financially and from a consumer perspective. Lilian Raji, Contributor Lilian Raji, Contributor http://rgsystems.gr/?fat=sites/lilianraji/ content_667c67ddcc508e31c3496a1e Fri, 28 Jun 2024 20:58:26 -0400 2024-07-02T13:07:02-04:00 The Birkin lawsuit presents an opportunity for luxury brands to understand what makes Hermes such a valuable company, both financially and from a consumer perspective. AFP via Getty Images CMO Network /cmo-network Leadership /leadership CMO Network /cmo-network Lifestyle /lifestyle Style & Beauty /style-beauty Business /business Law /law standard http://rgsystems.gr/?fat=sites/lilianraji/2024/06/23/the-beyonc-strategy-is-redefining-media-relationships/ How The Beyoncé Strategy Is Redefining Media Relationships Explore the shift in luxury brand strategies with the 'Beyoncé strategy,' bypassing the press for direct consumer engagement. Learn how PR has evolved to meet new trends. Lilian Raji, Contributor Lilian Raji, Contributor http://rgsystems.gr/?fat=sites/lilianraji/ content_667712b7587834068781e35f Sun, 23 Jun 2024 12:29:22 -0400 2024-06-25T12:04:26-04:00 Explore the shift in luxury brand strategies with the 'Beyoncé strategy,' bypassing the press for direct consumer engagement. Learn how PR has evolved to meet new trends. Getty Images for Parkwood CMO Network /cmo-network Leadership /leadership CMO Network /cmo-network standard