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Fujifilm Introduces New Instax Wide 400 Camera After 10-Year Wait

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Updated Jun 18, 2024, 12:30pm EDT

Fujifilm has finally updated its largest Instax camera with a new model following a ten-year wait. Announced this morning, the new Fujifilm Instax Wide 400 replaces the previous Instax Wide 300 and adds some significant new features. However, one very powerful feature has been removed.

The Instax Wide 400 is the latest and largest in Fujifilm’s range of “instant” analog cameras, which deliver photos that develop in around 90 seconds. Shooting in the Instax Wide format, the Instax Wide 400 produces photographs measuring 99mm by 62mm—double the width of the popular Instax Mini format. Fujifilm recommends its Wide film for group shots and landscapes, but the format is ideal for anyone who wants the best-quality instant photos.

The Instax Wide 400 introduces the following new features:

  • Self-timer function
  • New Sage Green colorway
  • New optional color-matched camera case
  • Angle adjustment accessory

With group photos in mind, the new model adds a much-needed self-timer feature (visible in the lead image above), giving the photographer time to move in front of the camera and take part in the photo. The Instax Wide 400 also comes in a new Sage Green colorway, finally bringing a splash of color to the Wide range, previously available only in white (with “toffee” accents) or black color options. Also included is a new camera angle adjustment accessory that Fujifilm claims will help angle the camera correctly without needing a tripod.

Other physical changes include a redesigned camera body with the optical viewfinder repositioned to the right of the camera, level with the shutter release button, rather than on the left, as is the case with the Instax Wide 300. This new positioning places the camera in front of your face while shooting (for right-eye-dominant photographers) rather than awkwardly off to the side.

Otherwise, the new camera retains key features from its predecessor, such as the fixed 95mm focal length and a close-up lens attachment for macro photos at 40cm from the subject.

However, it's important to note that "Hi Key" and "Low Key" modes found on the Instax Wide 300 are now gone, meaning photographers won't be able to adjust the brightness of their photos manually when using the Instax Wide 400.

The Fujifilm Instax Wide 400 will be available from 12 July, with UK pricing set at £129.99. This is a significant increase over the Instax Mini 300, which remains available for £109.99 at the time of writing. The new camera case will be available for £25.99.

I’ll be taking a closer look at the Instax Wide 400 when review samples become available, but for now, you can read more about it on Fujifilm’s dedicated product page (not yet live at the time of writing).

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