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This Cape Cod Resort Just Unveiled An Exclusive Private Label Rosé Wine

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Chatham Bars Inn, a five-star luxury resort in Cape Cod, is elevating its beverage program with the launch of an exclusive private label rosé.

Crafted in partnership with French winemaker Ultimate Provence, the wine will only be available at the Massachusetts resort.

Ultimate Provence, located in the picturesque village of La Garde-Freinet within France's largest nature reserve along the Côte d'Azur on the Mediterranean, cultivated 46 hectares of vines using AOP Côtes de Provence-certified organic farming practices. The region's unique terroir laid the groundwork for this rosé, composed of syrah, rolle, cinsault and grenache noir grapes.

This collaboration was meant to reflect the timeless elegance of Provencal winemaking as well as the coastal allure of Cape Cod, capturing the spirit of summer at this seaside resort while also marking the culmination of a year-long search for the perfect rosé for the Inn.

The private label rosé is also a new highlight for the property's custom beverage program, which features bespoke spirits with unique flavor profiles crafted in partnership with renowned brands like Maker's Mark, Plantation Rum and Jefferson's Reserve. These exclusive spirits are enjoyed neat or in meticulously crafted cocktails, with the ever-evolving menu showcasing new creations annually. While each limited-edition spirit eventually sells out, the dedicated team consistently introduces new and exclusive offerings.

For hotel guests, the wine will be available throughout the season and across the property, ideal for enjoying on the Inn's new beach lawn opening in July or while relaxing in a private beach cabana.

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