I'm an inclusive marketing coach and consultant that helps companies grow by including consumers most brands ignore. I also host the Inclusion & Marketing podcast.
Uno To Be Colorblind Accessible As Mattel Aims To Adapt 80% Of Its Games
Being colorblind doesn't change a desire for people to want to play and enjoy games with their loved ones. Mattel's shift shows how values and co-creation can drive success.
3 Lessons From The Boy Scouts' Name Change
The rebranding move was announced as a small change that helps the brand better align to its values of equipping youth for life.
How Zumba Builds A Customer Base That Spans 180 Countries
According to Carolina Moraes, Zumba's Chief Marketing Officer, inclusive marketing is a natural byproduct of being customer focused.
Consumers Say The Home Depot Is The Most Culturally Inclusive Brand
More than 80,000 consumers reviewed campaigns of 120 brand. The Home Depot was named the Most Culturally Inclusive Brand as part of the study.
How Best Buy Responded To Pushback On Its Donations To LGBTQ+ Charities
Best Buy will now screen donations made by it’s ERGs to external organizations. The reason why is up for debate.