http://rgsystems.gr/?fat=sites/soniathompson/ en-us https://secure.gravatar.com/avatar/e821753afda9488693b7b5e0261c8f3c?s=400&d=mm&r=g http://rgsystems.gr/?fat=sites/soniathompson/ Sonia Thompson's stories. Copyright 2024 Forbes Media LLC http://rgsystems.gr/?fat=sites/soniathompson/2024/06/30/mattel-to-make-80-of-its-games-colorblind-accessible-by-year-end/ Being colorblind doesn't change a desire for people to want to play and enjoy games with their loved ones. Mattel's shift shows how values and co-creation can drive success. Sonia Thompson, Contributor Sonia Thompson, Contributor http://rgsystems.gr/?fat=sites/soniathompson/ content_6681be003b22230f34f90b37 Sun, 30 Jun 2024 18:40:21 -0400 2024-07-02T12:31:48-04:00 Being colorblind doesn't change a desire for people to want to play and enjoy games with their loved ones. Mattel's shift shows how values and co-creation can drive success. dpa/picture alliance via Getty Images CMO Network /cmo-network Leadership /leadership CMO Network /cmo-network Diversity, Equity & Inclusion /diversity-equity-inclusion ForbesBLK /blk-leadership Innovation /innovation Games /games leadership standard http://rgsystems.gr/?fat=sites/soniathompson/2024/05/10/3-lessons-for-marketers-from-the-scouts-of-america-name-change/ The rebranding move was announced as a small change that helps the brand better align to its values of equipping youth for life. Sonia Thompson, Contributor Sonia Thompson, Contributor http://rgsystems.gr/?fat=sites/soniathompson/ content_663bae483f45a44a33b8b2da Fri, 10 May 2024 12:27:30 -0400 2024-06-03T08:16:32-04:00 The rebranding move was announced as a small change that helps the brand better align to its values of equipping youth for life. Tim Graham/Getty Images CMO Network /cmo-network Leadership /leadership CMO Network /cmo-network Diversity, Equity & Inclusion /diversity-equity-inclusion ForbesBLK /blk-leadership CxO /cxo Leadership Strategy /leadership-strategy Editors' Pick editors-pick leadership standard http://rgsystems.gr/?fat=sites/soniathompson/2024/05/07/how-zumba-builds-a-customer-base-that-spans-180-countries/ According to Carolina Moraes, Zumba's Chief Marketing Officer, inclusive marketing is a natural byproduct of being customer focused. Sonia Thompson, Contributor Sonia Thompson, Contributor http://rgsystems.gr/?fat=sites/soniathompson/ content_663930ba1d88436f9689c3af Tue, 07 May 2024 16:17:35 -0400 2024-05-07T16:17:40-04:00 According to Carolina Moraes, Zumba's Chief Marketing Officer, inclusive marketing is a natural byproduct of being customer focused. Getty Images CMO Network /cmo-network Leadership /leadership CMO Network /cmo-network Diversity, Equity & Inclusion /diversity-equity-inclusion leadership standard http://rgsystems.gr/?fat=sites/soniathompson/2024/05/03/consumers-say-the-home-depot-is-the-most-culturally-inclusive-brand/ More than 80,000 consumers reviewed campaigns of 120 brand. The Home Depot was named the Most Culturally Inclusive Brand as part of the study. Sonia Thompson, Contributor Sonia Thompson, Contributor http://rgsystems.gr/?fat=sites/soniathompson/ content_66351f3e9f7b13607e64faab Fri, 03 May 2024 17:19:18 -0400 2024-05-04T16:21:13-04:00 More than 80,000 consumers reviewed campaigns of 120 brand. The Home Depot was named the Most Culturally Inclusive Brand as part of the study. Getty Images CMO Network /cmo-network Leadership /leadership CMO Network /cmo-network Diversity, Equity & Inclusion /diversity-equity-inclusion leadership standard http://rgsystems.gr/?fat=sites/soniathompson/2024/04/04/why-best-buy-decided-to-screen-donations-to-lgbtq-charities/ Best Buy will now screen donations made by it’s ERGs to external organizations. The reason why is up for debate. Sonia Thompson, Contributor Sonia Thompson, Contributor http://rgsystems.gr/?fat=sites/soniathompson/ content_660953ad8cb82c1d8f7bcde3 Thu, 04 Apr 2024 12:27:32 -0400 2024-05-28T11:16:43-04:00 Best Buy will now screen donations made by it’s ERGs to external organizations. The reason why is up for debate. Getty Images CMO Network /cmo-network Leadership /leadership CMO Network /cmo-network Diversity, Equity & Inclusion /diversity-equity-inclusion leadership standard http://rgsystems.gr/?fat=sites/soniathompson/2024/02/13/4-best-practices-to-adopt-from-googles-pixel-8-super-bowl-ad/ It’s no coincidence that the inclusion that was baked into the DNA of the ad contributed greatly to its impact. Sonia Thompson, Contributor Sonia Thompson, Contributor http://rgsystems.gr/?fat=sites/soniathompson/ content_65c25b77ee753c5c123d3256 Tue, 13 Feb 2024 14:42:38 -0500 2024-05-09T12:31:49-04:00 It’s no coincidence that the inclusion that was baked into the DNA of the ad contributed greatly to its impact. AFP via Getty Images CMO Network /cmo-network Leadership /leadership CMO Network /cmo-network Diversity, Equity & Inclusion /diversity-equity-inclusion leadership standard http://rgsystems.gr/?fat=sites/soniathompson/2024/01/28/why-it-matters-that-consumers-are-so-enraged-by-the-kyte-baby-debacle/ Kyte Baby, a bamboo clothing company for babies and toddlers, has come under fire in recent weeks for how it mishandled a request from an employee who requested to wor... Sonia Thompson, Contributor Sonia Thompson, Contributor http://rgsystems.gr/?fat=sites/soniathompson/ content_65b56645e67cf60a1437be16 Sun, 28 Jan 2024 11:49:03 -0500 2024-06-03T06:58:09-04:00 Kyte Baby, a bamboo clothing company for babies and toddlers, has come under fire in recent weeks for how it mishandled a request from an employee who requested to wor... Getty Images CMO Network /cmo-network Leadership /leadership CMO Network /cmo-network ForbesWomen /forbeswomen leadership standard http://rgsystems.gr/?fat=sites/soniathompson/2024/01/04/what-lululemons-founder-got-right-and-wrong-about-marketing/ Lululemon founder Chip Wilson recently caused a lot of chatter for his criticisms of the way current leadership is managing the brand during an interview with Forbes. Sonia Thompson, Contributor Sonia Thompson, Contributor http://rgsystems.gr/?fat=sites/soniathompson/ content_6596f5a5e030c801a90cebac Thu, 04 Jan 2024 16:24:19 -0500 2024-06-03T07:04:24-04:00 Lululemon founder Chip Wilson recently caused a lot of chatter for his criticisms of the way current leadership is managing the brand during an interview with Forbes. Getty Images CMO Network /cmo-network Leadership /leadership CMO Network /cmo-network Diversity, Equity & Inclusion /diversity-equity-inclusion ForbesBLK /blk-leadership Leadership Strategy /leadership-strategy Business /business Retail /retail Small Business /small-business Entrepreneurs /entrepreneurs Editors' Pick editors-pick leadership standard http://rgsystems.gr/?fat=sites/soniathompson/2023/11/30/the-strategy-netflix-google-and-walmart-use-to-grow-that-most-brands-reject/ Smart marketers ensure that more of the people who have the problem their brand solves, no matter their identity, feel like they belong with their brand. Sonia Thompson, Contributor Sonia Thompson, Contributor http://rgsystems.gr/?fat=sites/soniathompson/ content_6568a5a4051727291020754c Thu, 30 Nov 2023 12:39:15 -0500 2024-05-09T12:34:17-04:00 Smart marketers ensure that more of the people who have the problem their brand solves, no matter their identity, feel like they belong with their brand. Getty Images CMO Network /cmo-network Leadership /leadership CMO Network /cmo-network Diversity, Equity & Inclusion /diversity-equity-inclusion leadership standard http://rgsystems.gr/?fat=sites/soniathompson/2023/06/14/the-representation-in-netflixs-queen-charlotte-not-enough-people-are-talking-about/ And while the impact of that representation is important, there were other forms of representation in the series that are less common to see in mainstream media and ma... Sonia Thompson, Contributor Sonia Thompson, Contributor http://rgsystems.gr/?fat=sites/soniathompson/ content_6489e5ae8e2ff4017e2f55a2 Wed, 14 Jun 2023 16:05:47 -0400 2024-06-03T06:58:09-04:00 And while the impact of that representation is important, there were other forms of representation in the series that are less common to see in mainstream media and ma... 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