Elaine Pofeldt

Senior Contributor|Entrepreneurs

I am the author of Tiny Business, Big Money (Feb. 15, 2022, W.W. Norton & Co.) and author of The Million-Dollar, One Person Business, a Random House book looking at how everyday Americans are breaking $1 million in revenue in businesses with no employees besides the owners. A

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583 viewsApr 30, 2024

Marketing Is Supposed To Be ‘Authentic,’ But What Does That Actually Look Like?

Communicating the value of what you're selling in your own natural style isn't as easy as it looks. Here are some pro tips.

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478 viewsApr 18, 2024

You’ve Automated Much Of Your Small Business. Should You Put Your Investing On Autopilot, Too?

Automating routine tasks using apps and tools is a popular way for solopreneurs and small business owners to get more done in the time they have. That approach can work for retirement planning, too, via robo investing, but it's not right for every entrepreneur. Here are some factors to consider.

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859 viewsApr 16, 2024

Women Entrepreneurs Around The Globe Are Using Tech To Expand Their Reach, But Barriers To Financing Persist

Making the most of both basic tools like the internet and mobile phones—and learning AI—is helping women entrepreneurs around the globe earn a living and give back to their families and community. But many can't find the financing they need, owning to a host of factors.

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737 viewsApr 15, 2024

Want To Grow A Service Business? Partnering With Big Players Can Be A Great Way To Build Your Pipeline, As This App Developer Found

Jason Martin and Patrick Falvey considered how to stand out in a crowded field about a year ago at AppEvolve, their web development firm in Boise, Idaho. Their answer was finding a new way to sell their services.

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1,236 viewsMar 31, 2024

This Team Of Neurodiverse Consultants Aims To Shake Up How You Think About Business

Many leaders in the corporate world are frustrated that the strategies and solutions that once helped them achieve their goals don’t work the way they used to. The Brain Forest Alliance offers alternatives from its team of non-linear thinkers.