Fiona Simpson

Senior Contributor|Franchises

I am the founder and MD of ARTventurers, a UK based children’s art and creative play franchise. A former lawyer, I left the security of the legal profession to start my entrepreneurial journey and have built ARTventurers into a multi award winning company with franchise branches

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36 viewsApr 30, 2024

Harnessing The Power Of Franchisee Stories

Used correctly, franchisee stories can be an invaluable marketing tool to attract new franchise owners, helping prospective franchisees to really connect with a brand,

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124 viewsApr 28, 2024

Burrito Boom: UK Mexican Food Brand To ‘Double Down’ On Franchising

UK based fast-casual dining brand Tortilla announced plans this week to "double down" on franchising in order to fuel growth plans both in the UK and internationally

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79 viewsApr 26, 2024

Five Ways To Improve Struggling Franchisee Performance

When faced with a franchisee within their network who appears to be struggling, how can a franchisor look to support them and improve performance?

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134 viewsApr 24, 2024

The Power Of Brand In Franchising

A powerful brand is a franchises biggest asset. The strength of the brand attracts and retains customers, and will draw prospective franchisees who are keen to invest.

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207 viewsApr 16, 2024

Three Difficult Business Decisions Every Franchisor Will Face

The role of a franchisor is a multi layered one and there are some difficult business decisions which all franchisors will have to make at some point in their journey.