The limited edition gift box from The Rolling Stones Crossfire Hurricane Rum includes both a Hackney ... [+]
The Rolling Stones once sang, "You can't always get what you want," but if you are a fan of theirs, you can lay your hands on a unique slice of Stone's memorabilia. The Rock and Roll Hall of Famers announced they are releasing a limited edition bottle of their Crossfire Hurricane Rum to commemorate its Hackney Diamonds tour that kicked off April 28 in Houston.
Priced at a MSRP of $125, the limited-edition collection features a deluxe box set including the Hackney Diamonds bottle—a sleek black gloss glass container with a unique gold top—adorned with the iconic Rolling Stones tongue logo, and a flagship bottle of Crossfire Hurricane Rum; all encased in a keepsake box. The brand is also hosting concert post-show parties in select cities and offering a sweepstakes for fans the chance to win two VIP tickets to The Rolling Stones show in Santa Clara, California on July 17, 2024.
Launched in November 2023, the rum is the first product owned by The Rolling Stones in their seven decades. Born from a partnership with Universal Music Group and Socio Ventures, Crossfire Hurricane Rum takes its name from the first line of their hit Jumping Jack Flash. According to the brand, it is a testament to the band's lifelong love of rum, which began in the 1970s and continues today.
It’s also a smart move into a rum market that is booming these days. According to a recent report from Market Data Forecast the global rum market recently hit $16.5 billion with forecasts showing it hitting $22.54 billion. As the second most popular spirit on the market drinkers are continually looking for interesting new products.
The limited edition Crossfire Hurricane Rum Hackney Diamonds bottle celebrating The Rolling Stones ... [+]
“I’ve visited loads of rum distilleries in the Caribbean – I’ve been to the most rundown and the most ancient ones in Barbados and Jamaica that are remarkably still running on Victorian equipment,” says Mick Jagger, the frontman of The Rolling Stones. “Very interesting to discover how rum is made and how it’s blended.”
The birth of Crossfire Hurricane Rum coincided with another big announcement from The Stones. That they were releasing their first album of new material in almost two decades, Hackney Diamonds. The album took the charts by storm, building a buzz for all things Rolling Stones. That energy flowed towards their rum, leading to record-setting sales in online sales and the brand signing a deal to roll it out in retail across the United States with Southern Glazer's Wine & Spirits.
By releasing a limited-edition bottle, Crossfire Hurricane Rum hopes to build on the momentum of the Stones' sixteen-city summer North American tour. In a crowded marketplace, the brand hopes that having The Rolling Stones' distinctive tongue and lips logo emblazoned on the label will make the product stand out on the shelf.
“This commemorative box set of Crossfire Hurricane Rum is not just a celebration of our US tour, but a toast to the incredible journey we've shared with our fans,” said The Rolling Stones.
The celebratory box set will be available at select retailers across the country and will be introduced in markets to coincide with the bands stops during their tour. Additionally, concertgoers in the United States can purchase the gift set via in-stadium digital billboards and have it delivered directly to their homes vis ReserveBar.
Made from a blend of rums from Jamaica, Barbados, and the Dominican Republic, it exhibits flavors of pineapple, caramelized bananas, and mellow oak with a slight hint of the funkiness anyone would expect from The Stones. It has been aged for up to five years in charred oak barrels before being blended abroad and bottled in the United States at The Point Distillery. The rum regularly retails for $37 and is available for purchase at CrossfireHurricane.com.
