http://rgsystems.gr/?fat=sites/rogerdooley/ en-us https://specials-images.forbesimg.comhttps://www.forbes.com/imageserve/60402944181f530f8cca4eea/400x0.jpg?cropX1=0&cropX2=1080&cropY1=0&cropY2=1080 http://rgsystems.gr/?fat=sites/rogerdooley/ Brainy Marketing's stories. Copyright 2024 Forbes Media LLC http://rgsystems.gr/?fat=sites/rogerdooley/2024/05/14/robert-cialdinis-principles-of-influence-have-held-up-for-40-years-heres-why/ With so many behavioral science findings in doubt, Robert Cialdini's Principles of Influence remain rock-solid and fundamental to marketers worldwide. Roger Dooley, Contributor Roger Dooley, Contributor http://rgsystems.gr/?fat=sites/rogerdooley/ content_6640cb05deebec532908f457 Tue, 14 May 2024 07:00:45 -0400 2024-05-14T10:13:20-04:00 With so many behavioral science findings in doubt, Robert Cialdini's Principles of Influence remain rock-solid and fundamental to marketers worldwide. Credit: Cialdini Institute CMO Network /cmo-network Leadership /leadership CMO Network /cmo-network leadership rogerdooleyblog standard http://rgsystems.gr/?fat=sites/rogerdooley/2024/05/03/building-loyalty-can-brand-communities-retain-high-revenue-flyers/ Building a brand community can transfrom a brand. But, airlines face some unique challenges in trying to build communities. Roger Dooley, Contributor Roger Dooley, Contributor http://rgsystems.gr/?fat=sites/rogerdooley/ content_658c6b5c5f9a5a404152209b Fri, 03 May 2024 10:12:22 -0400 2024-05-03T10:16:24-04:00 Building a brand community can transfrom a brand. But, airlines face some unique challenges in trying to build communities. getty CMO Network /cmo-network Leadership /leadership CMO Network /cmo-network Lifestyle /lifestyle Travel /travel leadership rogerdooleyblog standard http://rgsystems.gr/?fat=sites/rogerdooley/2024/04/26/are-your-brain-waves-for-sale/ Companies quietly selling customer data has been in the news lately. Could your brain activity be their next product? Roger Dooley, Contributor Roger Dooley, Contributor http://rgsystems.gr/?fat=sites/rogerdooley/ content_662a6be31eadba1bb321454e Fri, 26 Apr 2024 07:30:00 -0400 2024-05-09T12:31:19-04:00 Companies quietly selling customer data has been in the news lately. Could your brain activity be their next product? The Washington Post via Getty Images CMO Network /cmo-network Leadership /leadership CMO Network /cmo-network leadership rogerdooleyblog standard http://rgsystems.gr/?fat=sites/rogerdooley/article/chief-executive-officer-ceo/ The Chief Executive Officer is known as the executive head of a company, but what does that mean? Learn about the responsibilities, skills and salary of a CEO. Roger Dooley, Contributor Roger Dooley, Contributor http://rgsystems.gr/?fat=sites/rogerdooley/ content_6620349f7777f736979abf1d Sun, 21 Apr 2024 14:51:17 -0400 2024-05-02T05:58:58-04:00 The Chief Executive Officer is known as the executive head of a company, but what does that mean? Learn about the responsibilities, skills and salary of a CEO. getty CMO Network /cmo-network Leadership /leadership CMO Network /cmo-network CEO Network /ceo-network True Evergreen SEO Contributor true-evergreen-seo-contributor leadership rogerdooleyblog standard http://rgsystems.gr/?fat=sites/rogerdooley/article/chief-marketing-officer-cmo/ Discover the world of Chief Marketing Officers (CMOs): their responsibilities, essential skills, and the pathway to becoming a successful CMO in any industry. Roger Dooley, Contributor Roger Dooley, Contributor http://rgsystems.gr/?fat=sites/rogerdooley/ content_65f438d738b2ae0cd7c9a3e8 Sun, 31 Mar 2024 16:00:00 -0400 2024-04-01T03:36:14-04:00 Discover the world of Chief Marketing Officers (CMOs): their responsibilities, essential skills, and the pathway to becoming a successful CMO in any industry. getty CMO Network /cmo-network Leadership /leadership CMO Network /cmo-network True Evergreen SEO Contributor true-evergreen-seo-contributor leadership rogerdooleyblog standard http://rgsystems.gr/?fat=sites/rogerdooley/2024/03/28/costco-cfo-advice-dont-look-for-the-last-penny/ Today, it seems every business is looking for little ways to improve its bottom line. That might be a mistake, according to Costco's CFO of 40 years, now newly retired Roger Dooley, Contributor Roger Dooley, Contributor http://rgsystems.gr/?fat=sites/rogerdooley/ content_65f9e2a07350663e6be1cbff Thu, 28 Mar 2024 11:25:11 -0400 2024-03-30T03:33:01-04:00 Today, it seems every business is looking for little ways to improve its bottom line. That might be a mistake, according to Costco's CFO of 40 years, now newly retired AFP via Getty Images CMO Network /cmo-network Leadership /leadership CMO Network /cmo-network leadership rogerdooleyblog standard http://rgsystems.gr/?fat=sites/rogerdooley/2024/03/21/ferraris-audio-branding-dilemma/ Ferraris are known for their distinctive engine roar. That sonic brand is in peril, but the CEO promises a solution. Roger Dooley, Contributor Roger Dooley, Contributor http://rgsystems.gr/?fat=sites/rogerdooley/ content_65f9e00b4ff4847f768e5fb4 Thu, 21 Mar 2024 10:13:38 -0400 2024-03-24T10:03:59-04:00 Ferraris are known for their distinctive engine roar. That sonic brand is in peril, but the CEO promises a solution. Getty Images CMO Network /cmo-network Leadership /leadership CMO Network /cmo-network leadership rogerdooleyblog standard http://rgsystems.gr/?fat=sites/rogerdooley/2024/03/12/your-driving-data-may-be-sold-to-insurers-general-motors-reveals/ Today's smart cars collect a wealth of data. Many drivers don't realize that their detailed driving habits are being sold to third parties and can raise insurance rates. Roger Dooley, Contributor Roger Dooley, Contributor http://rgsystems.gr/?fat=sites/rogerdooley/ content_65f04fba4037373c703b9d7b Tue, 12 Mar 2024 10:07:00 -0400 2024-03-14T03:57:19-04:00 Today's smart cars collect a wealth of data. Many drivers don't realize that their detailed driving habits are being sold to third parties and can raise insurance rates. Getty Images CMO Network /cmo-network Leadership /leadership CMO Network /cmo-network leadership rogerdooleyblog standard http://rgsystems.gr/?fat=sites/rogerdooley/2024/03/08/how-royal-caribbean-silversea-can-recover-from-photoshoot-debacle/ The right actions will help Silversea and its parent Royal Caribbean Cruise Line minimize the damage to its brand and customer loyalty after a marketing miscue. Roger Dooley, Contributor Roger Dooley, Contributor http://rgsystems.gr/?fat=sites/rogerdooley/ content_65eb02dcfc8929714c18f580 Fri, 08 Mar 2024 09:13:31 -0500 2024-03-12T03:55:31-04:00 The right actions will help Silversea and its parent Royal Caribbean Cruise Line minimize the damage to its brand and customer loyalty after a marketing miscue. SOPA Images/LightRocket via Getty Images CMO Network /cmo-network Leadership /leadership CMO Network /cmo-network Lifestyle /lifestyle Travel /travel leadership rogerdooleyblog standard http://rgsystems.gr/?fat=sites/rogerdooley/2024/03/06/royal-caribbean-cruise-line-photoshoot-sparks-passenger-chaos/ Passengers aboard the Silversea Silver Nova have been informed, more than a week in advance, that their disembarkation time in Fort Lauderdale would be delayed by four hours. Roger Dooley, Contributor Roger Dooley, Contributor http://rgsystems.gr/?fat=sites/rogerdooley/ content_65e88ba55c0119354b91fd1c Wed, 06 Mar 2024 12:33:00 -0500 2024-03-07T07:16:55-05:00 Passengers aboard the Silversea Silver Nova have been informed, more than a week in advance, that their disembarkation time in Fort Lauderdale would be delayed by four hours. SOPA Images/LightRocket via Getty Images CMO Network /cmo-network Leadership /leadership CMO Network /cmo-network Lifestyle /lifestyle Travel /travel leadership rogerdooleyblog standard http://rgsystems.gr/?fat=sites/rogerdooley/2024/02/29/the-most-overlooked-time-waster-for-retail-shoppers/ Retailers are continually trying to make the shopping experience easier for customers. But, they often overlook an area that offers big effort-saving potential Roger Dooley, Contributor Roger Dooley, Contributor http://rgsystems.gr/?fat=sites/rogerdooley/ content_65df814f08ac2b659c79040a Thu, 29 Feb 2024 12:23:08 -0500 2024-03-04T12:05:39-05:00 Retailers are continually trying to make the shopping experience easier for customers. But, they often overlook an area that offers big effort-saving potential CMO Network /cmo-network Leadership /leadership CMO Network /cmo-network leadership rogerdooleyblog standard http://rgsystems.gr/?fat=sites/rogerdooley/2024/02/27/sams-club-vs-costco-reducing-checkout-friction/ Sam's Club is replacing "exit greeters" with automation, but are they trading one shopper annoyance for another? Roger Dooley, Contributor Roger Dooley, Contributor http://rgsystems.gr/?fat=sites/rogerdooley/ content_65de2ab53e51df1d51dc3ff9 Tue, 27 Feb 2024 17:26:56 -0500 2024-05-09T12:32:50-04:00 Sam's Club is replacing "exit greeters" with automation, but are they trading one shopper annoyance for another? Getty Images CMO Network /cmo-network Leadership /leadership CMO Network /cmo-network leadership rogerdooleyblog standard http://rgsystems.gr/?fat=sites/rogerdooley/2024/02/23/has-zoom-abandoned-its-frictionless-mission/ Zoom took over video calls and meetings during the pandemic because it was easier to use. Now, its user experience shows more friction than its competitors. Roger Dooley, Contributor Roger Dooley, Contributor http://rgsystems.gr/?fat=sites/rogerdooley/ content_65d76a7b80d592656437204b Fri, 23 Feb 2024 13:53:20 -0500 2024-02-23T16:56:04-05:00 Zoom took over video calls and meetings during the pandemic because it was easier to use. Now, its user experience shows more friction than its competitors. getty CMO Network /cmo-network Leadership /leadership CMO Network /cmo-network leadership rogerdooleyblog standard http://rgsystems.gr/?fat=sites/rogerdooley/2024/02/09/how-to-not-waste-millions-of-dollars-on-super-bowl-commercials/ Super Bowl ads are expensive, and long ads even more so. Are advertisers who opt for ads running longer than 30 seconds wasting money? Roger Dooley, Contributor Roger Dooley, Contributor http://rgsystems.gr/?fat=sites/rogerdooley/ content_65ac0b5ac2fad61966258780 Fri, 09 Feb 2024 13:08:21 -0500 2024-02-19T02:04:40-05:00 Super Bowl ads are expensive, and long ads even more so. Are advertisers who opt for ads running longer than 30 seconds wasting money? Amazon Alexa CMO Network /cmo-network Leadership /leadership CMO Network /cmo-network leadership rogerdooleyblog standard http://rgsystems.gr/?fat=sites/rogerdooley/2024/02/01/the-caio-its-time-for-a-chief-artificial-intelligence-officer/ Does your company need a CAIO? Artificial intelligence has the potential to impact every areas of business. Early adopters include the Mayo Clinic. Roger Dooley, Contributor Roger Dooley, Contributor http://rgsystems.gr/?fat=sites/rogerdooley/ content_65bb9cd07a65e13db065c86f Thu, 01 Feb 2024 15:05:33 -0500 2024-05-09T12:24:52-04:00 Does your company need a CAIO? Artificial intelligence has the potential to impact every areas of business. Early adopters include the Mayo Clinic. GC Images CMO Network /cmo-network Leadership /leadership CMO Network /cmo-network CEO Network /ceo-network Innovation /innovation AI /ai CxO /cxo leadership rogerdooleyblog standard http://rgsystems.gr/?fat=sites/rogerdooley/2024/01/24/no-wallet-no-phone-no-problem-amazon-badge-pay-cuts-retail-friction/ Amazon Badge Pay lets hospital employees purchase food at all hours with no need to carry a phone or credit card. Roger Dooley, Contributor Roger Dooley, Contributor http://rgsystems.gr/?fat=sites/rogerdooley/ content_65a4348b67ccf94bfa428751 Wed, 24 Jan 2024 13:11:36 -0500 2024-05-09T12:32:18-04:00 Amazon Badge Pay lets hospital employees purchase food at all hours with no need to carry a phone or credit card. Credit: St. Joseph’s/Candler CMO Network /cmo-network Leadership /leadership CMO Network /cmo-network leadership rogerdooleyblog standard http://rgsystems.gr/?fat=sites/rogerdooley/2024/01/04/ai-in-negotiations-a-game-changer-for-dealmakers/ A simple experiment shows how ChatGPT can help negotiators achieve better results in less time. Expert Keld Jensen details how AI helps each phase of a negotiation. Roger Dooley, Contributor Roger Dooley, Contributor http://rgsystems.gr/?fat=sites/rogerdooley/ content_6596df87194f2643dd983f16 Thu, 04 Jan 2024 13:36:30 -0500 2024-05-09T12:25:18-04:00 A simple experiment shows how ChatGPT can help negotiators achieve better results in less time. Expert Keld Jensen details how AI helps each phase of a negotiation. CMO Network /cmo-network Leadership /leadership CMO Network /cmo-network leadership rogerdooleyblog standard http://rgsystems.gr/?fat=sites/rogerdooley/2023/12/20/robots-and-ai-power-new-fully-autonomous-burger-restaurant-caliexpress/ A restaurant automation company is opening the "world's first fully autonomous restaurant" in Pasadena, California. And, they put Wagyu beef in the burgers. Roger Dooley, Contributor Roger Dooley, Contributor http://rgsystems.gr/?fat=sites/rogerdooley/ content_65831193888a6f4d2afddb6e Wed, 20 Dec 2023 14:01:46 -0500 2024-02-20T12:15:07-05:00 A restaurant automation company is opening the "world's first fully autonomous restaurant" in Pasadena, California. And, they put Wagyu beef in the burgers. Credit: Miso Robotics CMO Network /cmo-network Leadership /leadership CMO Network /cmo-network Business /business Food & Drink /food-drink leadership rogerdooleyblog standard http://rgsystems.gr/?fat=sites/rogerdooley/2023/12/06/air-travel-boom-predicted-for-2024/ The global aviation industry is expected to experience a significant increase in passenger traffic in 2024, says the IATA. Roger Dooley, Contributor Roger Dooley, Contributor http://rgsystems.gr/?fat=sites/rogerdooley/ content_65707b4a7403994e5b86ad66 Wed, 06 Dec 2023 09:55:19 -0500 2024-02-20T12:15:07-05:00 The global aviation industry is expected to experience a significant increase in passenger traffic in 2024, says the IATA. Getty Images CMO Network /cmo-network Leadership /leadership CMO Network /cmo-network Lifestyle /lifestyle Travel /travel leadership rogerdooleyblog standard http://rgsystems.gr/?fat=sites/rogerdooley/2023/12/04/humans-prefer-ai-generated-content/ An MIT study showed human subjects rated AI-generated content as better than that created by professional writers. Roger Dooley, Contributor Roger Dooley, Contributor http://rgsystems.gr/?fat=sites/rogerdooley/ content_656ddbbdf7b07e32d7617b0d Mon, 04 Dec 2023 11:55:48 -0500 2024-05-09T12:24:51-04:00 An MIT study showed human subjects rated AI-generated content as better than that created by professional writers. Credit: Roger Dooley CMO Network /cmo-network Leadership /leadership CMO Network /cmo-network Innovation /innovation AI /ai leadership rogerdooleyblog standard http://rgsystems.gr/?fat=sites/rogerdooley/2023/11/29/amazon-one-enterprise-a-new-approach-to-business-security/ In a significant shift towards enhancing organizational security, Amazon Web Services (AWS) has introduced Amazon One Enterprise, a palm-based identity service. Roger Dooley, Contributor Roger Dooley, Contributor http://rgsystems.gr/?fat=sites/rogerdooley/ content_65677b57161e7d214f4530b7 Wed, 29 Nov 2023 13:58:56 -0500 2024-05-09T12:31:18-04:00 In a significant shift towards enhancing organizational security, Amazon Web Services (AWS) has introduced Amazon One Enterprise, a palm-based identity service. Credit: Amazon CMO Network /cmo-network Leadership /leadership CMO Network /cmo-network Innovation /innovation Cybersecurity /cybersecurity leadership rogerdooleyblog standard http://rgsystems.gr/?fat=sites/rogerdooley/2023/11/28/is-amazon-one-the-future-of-biometrics/ Amazon One offers superior accuracy and privacy compared to other biometric ID systems, but can it overcome customer concerns and competitor reluctance? Roger Dooley, Contributor Roger Dooley, Contributor http://rgsystems.gr/?fat=sites/rogerdooley/ content_65660560de74bc5ba70c61a1 Tue, 28 Nov 2023 12:43:54 -0500 2024-05-09T12:24:55-04:00 Amazon One offers superior accuracy and privacy compared to other biometric ID systems, but can it overcome customer concerns and competitor reluctance? Credit: Amazon CMO Network /cmo-network Leadership /leadership CMO Network /cmo-network Business /business Retail /retail leadership rogerdooleyblog standard http://rgsystems.gr/?fat=sites/rogerdooley/2023/11/26/locked-cases-arent-the-answer-to-retail-theft-and-shoplifting/ In some cities, Target is now putting everyday items like shampoo and deodorant behind locked glass doors. This may reduce theft, but it also ruins customer experience. Roger Dooley, Contributor Roger Dooley, Contributor http://rgsystems.gr/?fat=sites/rogerdooley/ content_65622b838fc1a57cf449dcb0 Sun, 26 Nov 2023 07:45:00 -0500 2024-05-09T12:30:18-04:00 In some cities, Target is now putting everyday items like shampoo and deodorant behind locked glass doors. This may reduce theft, but it also ruins customer experience. UCG/Universal Images Group via Getty Images CMO Network /cmo-network Leadership /leadership CMO Network /cmo-network Business /business Retail /retail leadership rogerdooleyblog standard http://rgsystems.gr/?fat=sites/rogerdooley/2023/11/14/emotional-language-improves-ai-responses/ A new study shows that adding emotional language to prompts can significantly improve the quality of results from ChatGPT and other LLMs. Roger Dooley, Contributor Roger Dooley, Contributor http://rgsystems.gr/?fat=sites/rogerdooley/ content_65539874c2ee842f1a5512ca Tue, 14 Nov 2023 12:33:53 -0500 2024-05-09T12:24:51-04:00 A new study shows that adding emotional language to prompts can significantly improve the quality of results from ChatGPT and other LLMs. Credit: Roger Dooley CMO Network /cmo-network Leadership /leadership CMO Network /cmo-network leadership rogerdooleyblog standard