I am an editor and content specialist based between Paris and London covering fashion, beauty and Web3. Consultancy clients span brands and digital platforms while my editorial portfolio includes ELLE USA, Fashionista, Vogue UK, Telegraph Luxury, WWD.
Why Balenciaga Music Shunned Web3 For Its New Connected Clothing
By scanning a NFC chip embedded into limited edition Balenciaga Music merchandise via EON tech, purchasers can access an exclusive track.
What DRESSX’s New Desktop Camera Means For Brands & Video Conferencing
The B2B based video conferencing environment is an underexploited area for digital fashion and could prove a lucrative one.
Why Tod’s Joined LVMH, Prada, OTB Backed Aura Blockchain Consortium
Tod's is leveraging the Consortium’s Digital Product Passport (DPP) technology for enhanced customer experience plus new strategic opportunities for the brand.
How Balmain Uses Gaming Tech & AI To Power New Virtual Fit Solution
Balmain is partnering with virtual fit solution BODS. Visitors to its e-commerce site will be able to create personalized 3D avatars to help find their perfect fit.
How Dove Helps Better Represent Black Gamers With More Realistic Hair
Code my Crown provides step-by-step instructions and 360-degree photo mapping so that any developer can build and better represent Black hair in the digital world.