By Tom Hale, President, Momentive
In case you missed the news, SurveyMonkey has relaunched as Momentive, an agile experience management company that empowers decision makers to act with speed and agility. You might wonder why, in a year of sweeping change, we’re making the biggest brand move in the history of the company.
Agile companies that listen closely to their stakeholders and act with enough speed are those that adapt and thrive.
momentiveThe fact is this change is catching up to how our customers have been using our products for years. Beyond surveys, we have built our solutions to span five categories: market insights, brand insights, employee experience, customer experience, and product experience. The relaunch as Momentive reflects our renewed commitment to serve industry-leading organizations—from financial services companies and retailers to healthcare and consumer-facing brands—in each of these areas.
Today 8,800 enterprise customers including Mulberry, Allbirds, and Headspace use our products for frictionless listening, automated insights, and agile actions. Gathering stakeholder feedback remains central to what we do, and I’m excited to tell you more about the AI-powered platform that underpins it all.
It’s built on speed & agility
We’ve learned that agile companies that listen closely to their stakeholders and act with enough speed are those that adapt and thrive. At Momentive, we pride ourselves on agility. Momentive helps companies navigate evolving trends, develop products that delight, and build beloved brands with data collected in a matter of minutes, not months. Compared to legacy agencies and existing experience management solutions, speed and agility are novel.
With our expertise designing powerful, intuitive technology, we help organizations capture the elusive business metric of human sentiment, and we deliver insights at immense scale and speed. We’re also in business to shape a human-centric approach to the future. We empower decision-makers at 345,000 organizations worldwide to shape exceptional experiences for their stakeholders.
Momentive is already in use across many of the Fortune 500, where it helps fuel stronger stakeholder experiences at all levels of the organization. This is important because we know that insights are only as valuable as they are actionable. Momentive seamlessly integrates with 100 essential applications and plug-ins, as well as major CRMs like Salesforce and ServiceNow, so leaders can distribute data points to spur action. Our solutions are designed to be easy to use, whether you're a decision-maker in the C-suite, a senior research expert, or a marketing manager just getting started in CX, so everyone can gather insights and make decisions with confidence.
It balances humanity and technology
In our 20-plus year history, we’ve accumulated learnings from billions of questions and continue to collect millions of responses on our platform every day. We’ve already brought AI capabilities to bear through product innovations like our automated insights and SurveyMonkey Genius. With the relaunch of Momentive, we’ll invest even more in our platform built on continuous learning. But to us, AI is more than artificial intelligence. It represents authentic intelligence, adaptive intelligence, agile intelligence, and accessible intelligence.
Why? We know that intelligent technologies are only as effective as the models they are built on. We harness the power of insights gleaned from millions of respondents to highlight potential biases and errors in survey questions, responses, and logic. We flag data or audience segments that you should pay attention to, and we use machine learning to create industry benchmarks and guide users toward more engaging, less biased question types and answer sets.
World-leading organizations like Carrefour, Audi, and Nasdaq use our solutions to chart the next best step, knowing that respondents and their answers have been vetted for quality and authenticity. Our embedded research frameworks and methodologies leverage the wisdom of human experts. Through a community of diverse minds, we engineer solutions to open up the future for all of us, rather than restrict it for some of us.
It raises the bar for human experience
As with all new technologies, using AI in a business and social context brings new issues and challenges. At Momentive, we are uniquely positioned to deliver accurate, widely-representative AI-driven insights with 25 million new questions answered daily on our platform across more than 100 languages and in 100 countries. This translates to a living, breathing reflection of realities, not biases. We champion this mindset at Momentive—from our all-female, diverse machine learning leadership team to our ML algorithms built on a diverse data set that includes 6 billion global respondents.
There’s no question that diverse companies have access to a wealth of different perspectives that fuel better decisions. While our goal is to be tech’s most inclusive workplace, we know our work will never be done. We’re eager to help organizations turn good intentions into measurable business outcomes, and we believe that we all have a responsibility to create a more diverse, inclusive, and equitable world. At Momentive, we aim to use the resources we have: our products, our data, our culture, and our community—to help organizations shape what’s next. Learn more at momentive.ai.
