Kendall Jenner's 818 Tequila Isn't Just A Celebrity Product, It's A Multimillion-Dollar Entrepreneurial Endeavor
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While dozens of celebs lean on their famous names to hawk expensive hooch, Jenner started her tequila, 818, incognito. Bottles start at $30, with the top-shelf stuff retailing around $150. Forbes estimates 2022 sales were around $25 million.