I write about science-based business strategies. One thing customer experience and corporate culture have in common is that they both involve humans. My books Friction (McGraw Hill, May, 2019) and Brainfluence (Wiley) both translate important behavioral science into practical
Building Loyalty: Can Brand Communities Retain High-Revenue Flyers?
Building a brand community can transfrom a brand. But, airlines face some unique challenges in trying to build communities.
Are Your Brain Waves For Sale?
Companies quietly selling customer data has been in the news lately. Could your brain activity be their next product?
What Is A Chief Executive Officer? CEO Role Explained
The Chief Executive Officer is known as the executive head of a company, but what does that mean? Learn about the responsibilities, skills and salary of a CEO.
What Is A Chief Marketing Officer? CMO Role Explained
Discover the world of Chief Marketing Officers (CMOs): their responsibilities, essential skills, and the pathway to becoming a successful CMO in any industry.
Costco CFO Advice: Don’t Look For The ‘Last Penny’
Today, it seems every business is looking for little ways to improve its bottom line. That might be a mistake, according to Costco's CFO of 40 years, now newly retired