Important Disclosure: The content provided does not consider your particular circumstances and does not constitute personal advice. Some of the products promoted are from our affiliate partners from whom we receive compensation.
If you require any personal advice, please seek such advice from an independently qualified financial advisor. While we aim to feature some of the best products available, this does not include all available products from across the market. Although the information provided is believed to be accurate at the date of publication, you should always check with the product provider to ensure that information provided is the most up to date.
Table of Contents
Who are LV?
LV, or Liverpool Victoria, was founded back in 1843 when it only sold simple life insurance policies known as the ‘penny policy’. Over the next couple of centuries, the insurer expanded significantly and added home, travel, pet and car insurance to its suite of products.
The provider also offers investment products, pensions and annuities, plus equity release.
LV’s car insurance policies are underwritten by Liverpool Victoria Insurance Company which is regulated by the Financial Conduct Authority (FCA).
Why should I consider LV?
LV offers third party car insurance, third party, fire and theft cover, as well as comprehensive car insurance policies, depending on the level of cover required.
All comprehensive car insurance policies offer windscreen repair and replacement cover, accidental damage cover and key and lock cover as standard. Motor legal expenses, guaranteed hire car cover, increased personal accident cover and breakdown cover can also be added to policies for an additional cost.
LV also offers multi car insurance and electric car insurance policies.
Finally, LV’s car insurance policies are rated five-stars by Defaqto.
How to contact LV
Customers with car insurance queries can contact LV by phone between 8am and 8pm from Monday to Friday, between 9am and 5pm on Saturdays and bank holidays, and between 10am and 4pm on Sundays.
Existing customers can also log into the My Account section of the website if they need to make changes to their policy.
Alternatively, LV can be found on Twitter as @LV, as well as on Facebook.
Find the best cover for you
When comparing car insurance policies, affordability will be one of the most important factors to consider, but it shouldn’t be the only one. Choosing the cheapest car insurance policy available won’t necessarily mean you have sufficient cover and could put you at risk of being underinsured.
Always check the level of cover of each policy to see what is included as standard and what you might need to pay extra for. Running several quotes with different add-ons can help you work out which policy is the most cost-effective overall.
Choosing a more expensive policy that offers everything you need will work out better for your pocket in the long run if you need to make a claim.
Why it makes sense to compare policies and providers
Car insurance providers have traditionally offered their most competitive prices to new customers, while those that have remained loyal to their insurer year after year have typically paid more.
However, new FCA rules introduced in January 2022 mean that car (and home) insurance companies can no longer charge existing customers more for their renewal than they’d charge a new customer for the equivalent policy.
Despite this, it still pays to shop around for your car insurance each year to make sure you are getting the right level of cover at the most competitive price.
It’s also a good idea to check customer reviews on sites such as Trustpilot to see how existing policyholders rate their cover and customer service. Defaqto also gives star ratings to car insurance providers and these can be a good indication of the service they offer.
