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Our Mission

Smart Financial Decisions Made Simple

Forbes Advisor is dedicated to helping you turn your aspirations into reality. We do this by providing you with the knowledge and research you need to make informed financial decisions you can feel confident in, so you can get back to doing the things you care about most.

This mission is not something we take lightly. We promise to keep you current on how the world around us impacts your bottom line and to arm you with clear, impartial, practical advice you can trust, so making decisions about your money feels simple and smart, not stressful.

Our Team

The Forbes Advisor editorial team boasts decades of experience in the personal finance space. We’re passionate about helping you make the financial decisions and choose the financial products that are right for your life and goals.

The team brings rich industry knowledge to Advisor’s coverage of consumer credit, debt, banking, investing, insurance, loans, real estate and travel. Our priority is ensuring the coverage, reviews and advice we bring you is backed by research, deep expertise and strict methodologies.

Editorial Policies

The Forbes Advisor editorial team is independent and objective. Our reviews and “best” rankings are created using strict, published methodologies and are driven solely by the editorial team in concert with industry professionals as needed. Content is informed by in-depth research, independent data gathering, analysis and expert insights.

Forbes Advisor Review Board

Content across Forbes Advisor is supported by our Forbes Advisor Review Board. Our content library includes deeply reported and data-driven reviews, best ofs and educational stories on all things relating to personal finance, small business, legal, education and betting. To enhance our expertise and credibility, we work with a select group of advisory board professionals who review our articles and advise on content at various stages in the editorial process, from ideation to publication. Free of any conflicts of interest, they help us ensure our articles are objective, current and accurate.

The advisory board members often provide unbiased ratings for products and services in a variety of categories for our articles. These contributions help us cut through the claims, include more firsthand experience and understand how products and services work—or don’t—in the real world.

What’s more, our editorial team and contributors interview and quote researchers, professors, certified professionals, fiduciaries and a variety of other experts to inform our Forbes Advisor content.

What Do Our Icons Mean?

On our pages, you may have seen “fact checked,” “reviewed” or “expert reviewed” above the editorial content. We created these designations so that you can see at a glance where a piece of content has been:

Fact Checked: Members of our editorial team review and fact check every piece of content thoroughly, ensuring the information is accurate and supported by current primary sources. We prioritize government organizations, academic institutions and advocacy associations. Only after content is fact checked and edited for high-quality sourcing is it published by Forbes Advisor, where it receives this “fact-checked” icon.

Reviewed: Content with this designation is reviewed for accuracy by a member of the Forbes Advisor Review Board, in addition to following the traditional editorial policies of editing and fact checking. Our board members only review content specific to their fields of study and practice. Should the Review Board suggest improvements to content, our editorial team edits accordingly prior to publishing, where the page then receives the Advisory Board reviewer’s seal of approval and the “reviewed” icon.

Expert Reviewed: This type of content is reviewed by a subject-matter expert to ensure it is accurate and up to date, in addition to following the traditional editorial policies of editing and fact checking. Members of our professional network only review content specific to their fields of study and work. Should they suggest improvements to content, our editorial team will edit accordingly prior to publishing, where the page then will receive the reviewer’s seal of approval and the “expert reviewed” icon.

Our Business

Journalistic integrity is the key to our success. To support our reporting work, our business team (a group separate from our editorial team) reviews our content after it’s written and identifies potential advertising opportunities. That team then secures compensation from some of the brands identified in our content. These commissions enable us to provide expertly written, research-backed, data-rich content for free to our readers. To learn more, visit our advertising disclosure page.

Our Team

  • Editorial
Katie Doyle

Katie Doyle

SVP of Content

Katie Doyle is an award-winning editor with more than 20 years of experience covering all aspects of personal finance—from credit cards and banking to mortgages and investing. She leads the global content teams for Forbes Advisor US, Forbes Advisor UK, Forbes Advisor India, Forbes Advisor Italy, Forbes Advisor Australia and Forbes Advisor Canada, where she defines, leads and executes on content strategy initiatives.

Mike Cetera

Mike Cetera

Editor in Chief

Mike Cetera is the editor in chief for Forbes Marketplace U.S. Mike has written and edited articles about mortgages, savings accounts, CD rates and credit cards for more than a decade. Prior to joining Marketplace, his work appeared on Bankrate, The Points Guy and Fit Small Business.

Doug Whiteman

Doug Whiteman

Editorial Director, Financial Services

Doug Whiteman is an award-winning journalist with almost three decades of experience covering personal finance, starting when he was the Washington, D.C.-based consumer news editor and reporter for Associated Press Radio in the 1990s and early 2000s.

Kelly Reilly

Kelly Reilly

Editorial Director, Marketplace Services

As editorial director for Forbes Marketplace Services, Kelly oversees the brand's Home Improvement, Small Business, Legal, Education and Sports Betting verticals. Kelly brings more than a decade of digital editorial and leadership experience with major national brands such as Better Homes and Gardens, EatingWell, Angi, HomeAdvisor, Burpee Seeds, Scott's Miracle-Gro and more, in addition to a law degree from the University of Iowa.

Caroline Lupini

Caroline Lupini

Managing Editor, Credit Cards & Travel Rewards

Caroline Lupini has been traveling the world with the help of credit card rewards since 2011. She has visited over 110 countries and is able to utilize her knowledge of credit cards and to make travel both less expensive and more luxurious. Caroline has over 50 credit cards in her wallet and has previously covered credit cards and travel for Business Insider, The Points Guy, USA Today, Lonely Planet, Orbitz and many others.

More

Meet our Forbes Advisor Advisory Board

  • To enhance our expertise and credibility, we work with a select group of advisory board professionals who review our articles and advise on content at various stages in the editorial process, from ideation to publication.
  • Free of any conflicts of interest, they help us ensure our articles are objective, current and accurate.

Careers At Forbes Marketplace

Let’s work together to help people make life’s most important decisions. See our careers page for more information.

Contact Us

Interested in working with us, or giving feedback? Please see our contact page.

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