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Amy Nichol Smith

Staff Reviewer

Small business software, productivity apps, website builders, VPNs, web hosting

About

Amy Nichol Smith spent more than 20 years working as a journalist for TV and newspapers before transitioning to software and hardware product reviews for consumers and small businesses. She has been featured in publications such as L.A. Times, Tom's Guide, Investopedia and various newspapers across the U.S.

After decades of experience as a journalist, Amy Nichol Smith combined her love of research and writing with her passion for technology. She spent years using a scientific approach to testing and reviewing tech products and software to offer unbiased reviews for consumers and small business owners. Her reviews appeared in various publications, including Forbes, Tom’s Guide, Business.com, TopTenReviews and FitSmallBusiness. Currently, she serves as the productivity apps product reviewer for Forbes Advisor.

Expertise

  • Small business software
  • Productivity apps
  • Website builders
  • VPNs
  • Web hosting

Achievements

  • 20+ years of experience as a journalist and editor
  • 10+ years of experience as a tech tester and reviewer
  • Featured in nationally known publications, such as L.A. Times and Reader’s Digest

Other Publications

  • Best Scrum Software Of 2024

    Agile project management is all about enabling teams to make the best decisions for which work gets done when, which is why you should find the best scrum software. We pared down a big list of apps that could work...
    Best Scrum Software Of 2024
  • Buildertrend Review 2024: Features, Pros & Cons

    Buildertrend is a comprehensive construction project management software that helps streamline all aspects of a construction job. It lends itself well to residential construction companies that need software to organize data, contacts and projects. Buildertrend also makes it much easier...
    Buildertrend Review 2024: Features, Pros & Cons
  • Lucid App Review 2024: Features, Pros & Cons

    Lucidchart is the most used app of the Lucid app suite of tools. It’s diagramming software that can help you design office layouts, websites, mind maps and brainstorming sessions, to name a few of its uses. In our Lucid app...
    Lucid App Review 2024: Features, Pros & Cons
  • Best Workflow Apps Of 2024

    The best workflow apps focus on how to make the work you do more efficient or more effective. It helps you spot repetitive tasks and then automate them to ultimately save you time and free you up to focus on...
    Best Workflow Apps Of 2024
  • Best Free Gantt Chart Software (2024)

    It’s difficult to find a view to replace a Gantt chart view and often this is considered an advanced feature of project management software; therefore, it’s rarely offered on free plans. We picked some of the best free Gantt chart...
    Best Free Gantt Chart Software (2024)
  • Contractor Foreman Review 2024: Features, Pros And Cons

    Contractor Foreman is a full-featured construction project management software with five plans suitable for all sizes and types of construction businesses. It includes features to help you manage bids and estimates, tasks and projects, field work, equipment and resources and...
    Contractor Foreman Review 2024: Features, Pros And Cons
  • Best Remote Work Software Of 2024

    Whether your business is fully remote or uses a hybrid work model, it’s important to have software that allows your team to work the way they need. We chose some of the best remote work software that help you get...
    Best Remote Work Software Of 2024
  • Best Product Management Software Of 2024

    Some of the best product management software are project management apps with comprehensive feature packages. You can use these tools to do competitor and user analysis, plan your product lifecycle, set objectives and goals and manage backlogs. Not every option...
    Best Product Management Software Of 2024
  • Quip Review 2024: Features, Pros And Cons

    Quip is collaboration software that includes light communication and task management features. Although it wasn’t initially made to work so well with Salesforce, it was acquired and integrated with the popular customer relationship management (CRM) platform. However, it can work...
    Quip Review 2024: Features, Pros And Cons
  • Fivetran Review 2024: Features, Pros And Cons

    Fivetran is a low-code, easy-to-use data integration platform that performs as a go-between for companies that need to consolidate and transform data for better analytics. It’s a form of extract, load and transform (ELT) software. It offers more than 300...
    Fivetran Review 2024: Features, Pros And Cons
  • Microsoft Planner Review 2024: Features, Pros And Cons

    Microsoft Planner is an included app with a business version of Microsoft 365, an ecosystem of office productivity applications. The browser- and mobile-based program is more of a task management app than project management app, but it can be useful...
    Microsoft Planner Review 2024: Features, Pros And Cons
  • Slack Review 2024: Features, Pros And Cons

    Slack is a communication and collaboration app that offers thousands of integrations to easily connect software you already use to its platform, making it a viable hub for any type of business. It’s easy to use, offers a free plan...
    Slack Review 2024: Features, Pros And Cons
  • Zoho Bookings Review 2024: Features, Pros & Cons

    Zoho Bookings is a scheduling app that’s part of the larger Zoho ecosystem of business software. It offers free and affordable paid plans to make it easy for a solo entrepreneur or small business to set appointments with clients, whether...
    Zoho Bookings Review 2024: Features, Pros & Cons
  • SimplyBook.me Review 2024: Features, Pros & Cons

    All scheduling apps make it possible for you to set appointments for clients and SimplyBook.me is no exception. It’s a good choice for service-based industries such as beauty salons, tailors and tradesmen, but it also works for online services including...
    SimplyBook.me Review 2024: Features, Pros & Cons
  • Square Appointments Review 2024: Features, Pros And Cons

    Square Appointments is a scheduling app that includes a built-in point-of-sale (POS) system and booking website meant for small businesses. It offers free and paid plans with all the features needed to run a service-based business. We researched and tested...
    Square Appointments Review 2024: Features, Pros And Cons
  • TeamGantt Review 2024: Features, Pros And Cons

    TeamGantt is primarily Gantt chart software but it’s flexible enough to work well for managing almost any type of project. Though Gantt charts are notoriously challenging to use for new users, TeamGantt is surprisingly easy to learn. You can manage...
    TeamGantt Review 2024: Features, Pros And Cons
  • Appointy Review 2024: Features, Pros And Cons

    Appointy is an online scheduling app that works well for many industries, especially for those who run service-based businesses. You can enable clients to book appointments via a booking page, set appointments yourself, block time on your calendar and accept...
    Appointy Review 2024: Features, Pros And Cons
  • Microsoft Project Review 2024: Features, Pros & Cons

    Microsoft Project is one of the oldest project management tools on the market. It’s an effective solution for project managers and teams that are experienced with Waterfall and Agile methodologies. It isn’t the most user-friendly program, so it isn’t the...
    Microsoft Project Review 2024: Features, Pros & Cons
  • Best Microsoft Project Alternatives Of 2024

    Microsoft Project is one of the oldest project management tools on the market and it continues to evolve over the years. It’s a powerful tool with multiple project views, resource management, portfolio management and roadmapping. However, it doesn’t offer a...
    Best Microsoft Project Alternatives Of 2024
  • Best Kanban Software Of 2024

    Kanban boards can be a useful project management tool to help you and your team assign tasks, visualize work in various stages of completion, track progress, stay ahead of schedule and reach your goals. We tested and researched the top...
    Best Kanban Software Of 2024
  • Best Jira Alternatives Of 2024

    Jira is a popular project management tool that was designed with product development teams in mind. Although it’s a versatile solution that can work for almost any type of project, it has a steep learning curve and may not be...
    Best Jira Alternatives Of 2024
  • Best Retail ERP Of 2024

    Retail enterprise resource planning (ERP) software combines modules to help retail businesses manage operations from all departments in a centralized platform. Many traditional enterprise resource planning (ERP) systems can be customized to work for retailers that need advanced inventory management,...
    Best Retail ERP Of 2024
  • Best Cloud ERP Software Of 2024

    Cloud ERP software is an enterprise resource planning platform that’s hosted online, so there’s no need to install it on in-house servers, as is traditionally the case. It’s meant to help businesses run all departments, from accounting and human resources...
    Best Cloud ERP Software Of 2024
  • 15Five Review 2024: Pricing, Pros & Cons

    There are a lot of variables when it comes to employee performance, which is why it helps to look at engagement, feedback and management via a talent management program like 15Five. In this 15Five review, we’ll show you why it...
    15Five Review 2024: Pricing, Pros & Cons
  • Best E-Commerce Platforms Of 2024

    I performed an in-depth analysis to hone in on the best e-commerce platforms in 2024. These solutions include all the features you need to launch your site quickly, grow your traffic and land more sales.
    Best E-Commerce Platforms Of 2024
  • Best ELD Devices 2024

    Note that pricing is as of publication date and subject to change. Nearly every commercial motor vehicle in the United States must be equipped with an electronic logging device (ELD) according to recent law, so it’s a necessary purchase if...
    Best ELD Devices 2024
  • Best Business To Start With Little Money In 2024

    Whether the economy is slow, inflation is high or a recession is in full swing, you may be looking to make some extra cash. You may find some of the best businesses to start with little money are easier to...
    Best Business To Start With Little Money In 2024
  • 10 Best Business Plan Software In 2024

    Writing a business plan not only helps you stay on track as you start a new business but it can also help you secure funding. You can create one from scratch with a simple template, but business plan software often...
    10 Best Business Plan Software In 2024
  • Best HR Software Of 2024

    If you run the human resources (HR) department at your company, you likely have a lot to juggle at once. Top-rated human resource management systems (HRMS) can simplify your life and make your job much easier. To help you find...
    Best HR Software Of 2024
  • Calendly Review (2024): Features, Pricing & More

    Whether you're booking multiple different client meetings or scheduling several intro calls, one of the most time-consuming processes of running a business is trying to find a meeting time that works for everyone. Calendly is a software that streamlines this...
    Calendly Review (2024): Features, Pricing & More

About

Amy Nichol Smith spent more than 20 years working as a journalist for TV and newspapers before transitioning to software and hardware product reviews for consumers and small businesses. She has been featured in publications such as L.A. Times, Tom's Guide, Investopedia and various newspapers across the U.S.