What Is Asana?

Asana is one of the best project management software options on the market, with many different views that can be tailored to all team members involved.

The free version has a ton of capabilities to make your life easier. You’ll have unlimited storage and be able to look up records of past projects, and can also message on the platform. If you have a small team, the free version can be great for the long term.

Asana also has a diverse array of project views. Whether you want to look at them in Kanban-style cards, see projects and their deadlines on a calendar or a general workload overview, those are all available to you. Being able to switch between these views gives more flexibility to your team members and means you can include more stakeholders.

Additionally, Asana supports various automatic processes and integrations that can make your team more efficient. You can set up due dates and get automatic messages in Slack when a section of a project is finished. Your team can cascade into the next stage of the project easily.


What Sets Asana Apart

Asana stands out as a top project management software option because of its many unique features and capabilities. With its cloud-based platform, Asana allows you to access your projects from anywhere, making it a convenient choice for remote teams.

One of Asana’s key strengths is its variety of project views. You can choose from Kanban-style cards, calendar views, workload overviews and more, allowing you to customize your view based on your team’s needs. This flexibility enables you to include more stakeholders and promote collaboration within your team.

Asana’s task management capabilities are also noteworthy. You can assign tasks to team members, set deadlines and create subtasks to splice projects into bite-sized pieces, making them easier to tackle. Additionally, team members can comment on tasks, promoting transparency and communication within your team.

Asana offers a free version with many capabilities, such as unlimited storage and messaging on the platform, making it a great option for small teams. For larger teams, Asana’s paid versions offer even more features, such as custom fields to track specific project information and task dependencies, ensuring that everyone is working on their assigned tasks and keeping projects on track.

Pros

With Asana, you can integrate with third-party services such as Slack and Zapier. Keeping all of your communication in one place can help streamline productivity, and its in-app messaging helps. Since Asana can let you assign project deadlines and priorities to your team, it often makes sense to keep all the discussions in one place.

Asana is also supportive of the Agile project management philosophy. It has a glossary of terms that Asana defines in its own terms for Agile project management. Using Asana for planning sprints and product launches is a great option.

Cons

With Asana, you can only assign one task to one team member. If there is a section of a project that requires more than one person, you’ll have to communicate that in a different way.

Asana sends a lot of email notifications, which can bother some users. Before getting started on a big project with Asana, the project manager should teach all team members how to adjust their email notifications so they aren’t overwhelmed with emails. This ensures that they will see emails as directly pertinent to their responsibilities, as opposed to spam.

Asana’s free plan offers unlimited accounts and three project views. Monthly pricing for its Starter plan costs $10.99 monthly per user, if billed annually and allows everything from the free plan and more, plus more automations. The Advanced plan is priced at $24.99 monthly per user when billed annually, and offers advanced workflows and reporting. Finally, the Enterprise plans offer everything and more for high-level businesses that want to use Asana with no boundaries.


Asana Core Features

Asana’s core features allow businesses to manage projects of all sizes. Here’s a look at some of the core features:

Role Assignment Features

One of Asana’s key strengths is its ability to assign roles and responsibilities to team members. You can assign tasks to team members, set deadlines and create subtasks to break down projects into smaller pieces. This promotes transparency and accountability within your team.

Timelines

Asana’s timeline feature allows you to visualize project deadlines and dependencies in a simple, easy-to-understand way. Adjust dates and milestones as needed, ensuring that projects stay on schedule.

Gantt Charts

Asana’s Gantt chart feature allows you to view project timelines and dependencies in a detailed, visual way. You can easily identify critical paths, adjust timelines and make informed decisions about project priorities.

Software Integrations

Asana integrates with a variety of other software tools, making it easy to incorporate into your team’s existing workflow. For example, you can integrate Asana with Slack, Google Drive and Microsoft Teams, allowing for the easy sharing of files and communication with your team.

Dependencies

Asana’s dependency feature allows you to set up relationships between tasks, ensuring that certain tasks can’t be completed until others are done. This helps keep projects on track and ensures that everyone is working on the right tasks.

Budgeting

Asana’s budgeting feature allows you to track project expenses and stay within your budget. Track expenses in real time, set budgets per project and adjust as needed.


Asana Pricing and Plans

Asana has three plans (plus two Enterprise plans). Its Personal plan is free for up to 15 users. The Starter plan costs $10.99 per user per month when billed annually, otherwise, it’s $13.49 billed monthly. Its Advanced plan costs $24.99 per user per month when billed annually, and $30.49 when billed monthly.

Personal Starter Advanced
Starting Price  Free $10.99 per user per month, billed annually $24.99 per user per month, billed annually
Contract Length  None Monthly or annual Monthly or annual
Projects Unlimited Unlimited Unlimited
Tasks Unlimited Unlimited Unlimited
Activity Log Unlimited Unlimited Unlimited
Storage Unlimited Unlimited Unlimited
Comments Unlimited Unlimited Unlimited
Project and Portfolio Views List, board and calendar List, board, calendar and timeline List, board, calendar, timeline, portfolio and goals
Workflows Basic Automated Advanced
Reporting Basic Standard Advanced

Personal

Asana’s Personal plan is a free option that offers standard features for small teams. With the Personal plan, you can create unlimited tasks, projects, messages and file storage. You can collaborate with up to 15 team members, and choose from a variety of project views, including list, calendar and board view. You can assign projects and due dates, and view project briefs and overviews. 

Asana also offers iOS and Android apps for mobile access, and integrates with more than 100 free tools, including time tracking, productivity and communication apps. Overall, Asana’s Personal plan provides a solid set of features that can help small teams stay organized and on track.

Starter

Asana’s Starter plan builds on the features of its Personal plan, offering an even more comprehensive suite of tools to help you manage your team’s tasks and projects. The Starter plan includes everything in the Personal plan, plus several additional features, such as the ability to create timelines for your projects. The Workflow Builder tool allows you to automate repetitive tasks and create custom templates, forms and rules for your team to follow.

Starter plan users also benefit from unlimited dashboards, free guests and advanced search capabilities. With the ability to generate reports across unlimited projects and custom fields, you can gain valuable insights into your team’s progress and adjust your strategies accordingly. The Starter plan also offers more advanced task management capabilities, such as the ability to create task templates, set start dates and times, and add milestones to your projects.

In addition, Starter plan users have access to an admin console that enables you to manage your team’s users and access to private teams and projects, providing greater control over your team’s data and security. Overall, Asana’s Starter plan offers a comprehensive suite of features to help your team manage complex projects more efficiently and effectively.

Advanced

Asana’s Advanced plan builds upon the features of its Starter plan, providing a more advanced suite of tools for larger organizations and more complex projects. In addition to all of the features available in the Starter plan, the Advanced plan includes several additional capabilities, such as portfolios that provide a high-level overview of multiple projects and goals that help you set and track progress toward your team’s objectives.

The Advanced plan also includes workload management features that help you distribute tasks effectively across your team members, a custom rules builder that allows you to create more advanced workflows and rules, and forms branching and customization that enables you to customize forms for your specific needs. The Advanced plan includes approval and proofing features that allow you to streamline your team’s review processes.

Lockable custom fields provide added security and control over your team’s data, and the Advanced plan includes advanced integrations with Salesforce, Tableau, Power BI and Adobe Creative Cloud, enabling you to connect Asana with other tools and systems your team uses.

Overall, Asana’s Advanced plan provides a comprehensive set of tools to help larger organizations manage complex projects more efficiently, track progress toward goals and streamline workflows.


Asana Setup and Customization

Getting started with Asana is a simple process that can be completed quickly. You don’t have to download any apps as Asana is cloud-based. Creating an account and inviting team members to join your workspace is all it takes to begin using Asana.

Asana’s intuitive interface offers customizable settings and easy navigation, providing users with a host of project views such as list, board, calendar and timeline views. Its UI and customizable settings make it easy for new users to get started with little training.

Switching to Asana from another project management software is also straightforward. Asana’s import tool allows you to transfer projects from other software such as Trello or Basecamp. Plus, it can integrate with other tools you probably use every day, such as Slack and Google Drive, so automating processes into your existing workflow can lessen the burden of using a new system.


Asana Ease of Use

As with most project management tools, learning to use Asana may require some effort. Its many features and customizable settings may be overwhelming for new users at first. However, Asana’s intuitive interface and supportive documentation make it easier to learn and adapt over time. If you want a jump start, check out Asana Academy, which is a self-paced course.

One benefit of using Asana is its emphasis on collaboration and communication. Asana’s platform enables real-time collaboration and communication among team members, allowing them to work together seamlessly on projects. With Asana’s user-friendly interface and customizable settings, tracking progress, assigning tasks and communicating with team members becomes an effortless process.


Asana Security

Asana uses SOC 2 and SOC 3 security protocols, and adheres to GDPR, CCPA, FERPA, GLBA and four different ISO codes of practice. As of October 2022, Asana is fully compliant with HIPAA. If you’re an Enterprise subscriber, you can also use two-factor authentication, SAML 2.0 and SSO.


Asana Customer Service and Support

In addition to step-by-step how-to guides, Asana has a community forum and Academy. In the Academy, there are interactive courses, training and webinars taught by its Customer Success team. It also has a chatbot to answer basic questions, and if you have a more complex issue, it’ll file a ticket for you to speak with a customer support agent.


Asana Additional Features

Asana’s additional features provide even more flexibility and customization options for managing complex projects efficiently. With customizable templates, milestone tracking, expense tracking, Kanban board, billing and invoicing and guest/client access, Asana provides a comprehensive suite of tools for project management.

Customizable Templates

Asana provides customizable templates that allow you to save time and streamline your workflow. You can create templates for different types of projects, making it easy to start new projects with a predefined structure and set of tasks.

Milestone Tracking

Asana’s milestone tracking feature allows you to track significant project milestones and set reminders for critical dates. You can also assign milestones to specific team members and track progress toward completion.

Expense Tracking

Asana’s expense tracking feature lets you track project expenses and manage your budget. You can add expenses to specific tasks, monitor your spending and generate reports to keep stakeholders informed.

Kanban Board

In Kanban board view, you can visualize your project workflow and track progress through different stages. You can drag and drop tasks between columns, assign tasks to team members and add due dates.

Billing and Invoicing

Asana’s billing and invoicing features make it easy to manage your billing and invoicing processes directly within the platform. Generate invoices based on time tracked in Asana, and track payments and outstanding balances.

Guest/Client Access

Asana’s guest/client access feature allows you to invite external stakeholders, such as clients or partners, to collaborate on projects. You can control the level of access that guests have to project information and collaborate with them in real time.


Top Asana Alternatives and How They Compare

Here’s a quick look at some of Asana’s top competitors:

Asana Jira Basecamp monday.com
Starting Price Free; $10.99 per user per month, billed annually $8.15 per user per month $15 per user per month Free; $9 per seat per month, billed annually (minimum three users)
Software Integrations Integrations with hundreds of popular applications and software Also supports many application integrations Tons of application integrations based on what you'’re using the service for Integrates with tons of apps
Guest/Client Access Allows guest accounts and client accounts with multiple views Yes, but only with paid plans Supports guest and client accounts for viewing  Some plans
Budgeting Multiple budgeting tools  No budgeting tools Includes budgeting tools and software  Yes
Learn More - - - On monday.com's Website
Read Reviews - Read Jira Review Read Basecamp Review Read monday.com Review

Asana, Jira and Basecamp are all good for tracking basic projects in a team. Asana has the most available on the free version, so if you’re looking for cost savings, it’s a good choice. All of these choices are also serviceable for providing guest access and client views, but Jira only offers that with paid plans. Asana’s integrations are particularly expansive, so it can work with a lot of existing systems your business might have.

Asana vs. monday.com

For larger teams that need to keep track of lots of projects at once, monday.com is a great alternative to Asana. One of the main benefits of monday.com is that it offers an unlimited number of integrations with other software. This can be helpful if your team uses a lot of different software programs to get work done.

Asana vs. Jira

Compared to Jira, Asana is much easier to use, especially for laypeople. In the corporate world, it’s IT and software teams that typically rely on a product such as Jira to manage tasks. You’re more likely to see marketing teams use Asana simply because its user interface makes it super simple to drag and drop projects and see statuses at a glance.

Asana vs. Basecamp

Basecamp is ideal for small businesses and teams that need a simple way to keep track of projects. It is easy to use and offers a variety of features, such as lists, files and calendar views. Asana has multiple views, too, but has more of them, such as timeline, calendar, board, list and workload. Asana also comes with more than 50 templates, whereas Basecamp only has custom templates. Check out our side by side comparison of Basecamp and Asana.


Who Is Asana Best For?

Asana’s free plan is ideal for businesses with fewer than 15 users working on collaborative projects. The free plan offers many helpful features that can make project management more efficient. These include unlimited projects, tasks, activity log, storage and comments. Plus, you get basic workflows, three project views, basic reporting and community support.

For teams with more than 15 users, Asana’s Starter plan offers additional features that can be worth the investment for tracking large projects. These features include everything in its free plan, plus timeline views, automated workflows and standard reporting. Asana also offers a 30-day free trial for its paid plans.

Its Advanced plan gives you everything in Starter and is best for larger teams with more complex project management needs. Its features include advanced reporting, portfolios, goals, advanced workflows and resource management.

Asana is an excellent choice for businesses looking to manage multifaceted projects and introduce Agile project management into their workflow. However, if you’re a solopreneur or have a small team, an Asana alternative such as Trello may be more suitable for your needs.


Our Expert Take

Asana is a powerful project management tool that we tested extensively. In particular, we have found that Asana’s intuitive interface, customizable settings and collaboration features make it a valuable asset to any team.

One of the most notable features of Asana is its flexibility. Asana offers customizable templates, project views and settings, which can be tailored to suit the specific needs of any project or team. The ability to switch between different project views, such as list, board, calendar and timeline views, provides additional flexibility and helps teams to stay organized and on track.

Asana’s collaboration features are also noteworthy. The platform allows teams to assign tasks, track progress and communicate with team members in real time, providing valuable insights into the status of each project. This real-time collaboration helps teams to remain aligned and productive, even when working remotely.

Additionally, Asana’s automation features can help teams to save time and streamline their workflow. Asana’s Workflow Builder offers preset rules, forms and custom templates that automate routine tasks, while its integrations with other software such as Slack and Zapier help to connect different apps and tools. These integrations also help extend the functionality of your entire workflow, making it even easier to stay organized and productive.

However, Asana has some limitations that should be considered before committing to it as a primary project management tool. While the free plan offers many features, it is limited to 15 users, which may not be sufficient for larger teams. The paid plans offer additional features, but the cost can add up quickly for larger teams. Additionally, while Asana is flexible, it may take some time for users to fully understand and make the most of its customizable settings.

Another consideration is Asana’s massive amount of features. As with any new software, especially a project management tool, there is a learning curve to using Asana. Some users may find the platform overwhelming at first, with so many features and settings to navigate. However, Asana’s user-friendly interface and supportive documentation can make it easier to learn and adapt to over time.

In summary, we highly recommend Asana as a valuable tool for managing complex projects, particularly for teams that value collaboration and flexibility. Its user-friendly interface, customization options, real-time collaboration capabilities and automation features make it a powerful asset to any team. However, teams should consider the size of their team, the cost of the paid plans and the learning curve before committing to Asana as their primary project management tool. Overall, Asana has proven to be an efficient and reliable project management tool that can help teams to stay organized and productive.


Is Asana Right for You or Your Business?

If you have fewer than 15 users, Asana’s free plan is perfect for businesses working on a lot of collaborative projects. There are a ton of great features on the free plan that can help make project management more efficient.

For more than 15 users, you’ll have to level up to the Premium plan. However, with all of the extra features, it can definitely be worth it to track large projects. Asana offers a 30-day free trial for paid plans as well.

To keep track of multifaceted projects and possibly introduce Agile project management into your business, Asana could be the right software for you and your team. However, if you’re a solopreneur or a two-person team, another Asana alternative, such as Trello may be better suited.


Frequently Asked Questions (FAQs)

Is Asana HIPAA-compliant?

As of October 2022, Asana is fully compliant with HIPAA. For more details on HIPAA compliance in Asana, you can read the company’s fact sheet on the subject.

Is Asana free?

Asana offers its Personal plan for free, and it comes with a comprehensive list of features. These include unlimited tasks, projects, messages, activity log and file storage. You’ll also get more than 100 integrations, multiple project views and you can collaborate with up to 15 teammates. Paid plans start at $10.99 per user per month when billed annually, otherwise, it’s $13.49 billed month-to-month.

What is a task in Asana?

A task is the most basic unit of action in Asana. When you assign a task to a team member, you can see it in the right pane if you assign or are the assignee.

Is there a desktop app for Asana?

Yes, there is a desktop app for Asana. You can download it from their website for Macs or PCs.

Is Asana better than monday.com?

There is no definitive answer as to whether Asana or monday.com is better as it depends on your team’s needs and preferences. However, if we’re simply comparing features that suit a wide variety of businesses, Forbes Advisor rated monday.com with 4.6 out of 5 stars, and Asana with 3.9 out of 5 stars across hundreds of data points in our monday.com vs. Asana comparison.

Which is better, Asana or Trello?

In our Asana vs. Trello comparison, Forbes Advisor rated Trello with 4.1 out of 5 stars and Asana with 3.9 out of 5 stars. We compared hundreds of data points to come up with these ratings. Which works best for your business depends on what you’re using it for. Small teams will appreciate Trello, whereas Asana is best for larger teams that need frequent communication.

Can Asana track time?

As of Oct. 2022, Asana offers native time-tracking capabilities. You no longer need a third-party integration to track how long it takes to complete tasks.

Can I use Asana off-line?

Yes, you can use Asana off-line, provided you have the Asana iOS app. You can create tasks, projects and conversations. Off-line, you can also check notifications, make comments, complete tasks, or assign due dates and assignees.

Does Asana have a Gantt chart?

In the Timeline view, you can view a Gantt chart format within Asana. This makes it easy to manage overlapping and unscheduled tasks. Asana also has a Gantt chart template with a tutorial.

Does Asana have a mobile app?

Asana has a mobile app for both Android and iOS. With the app, all your work syncs between web, mobile and desktop apps. You can manage projects, your inbox, tasks, conversations, portfolios and goals.

Is Asana good for small businesses?

Yes, Asana is a good tool for small businesses as it offers a free plan for teams of up to 15 people. Asana also has a wide range of features and integrations that can be helpful for small businesses, such as project management, task management, file sharing and more.

Is Asana useful for Agile project management?

Yes, Asana is useful for Agile project management as it offers features such as scrum sprints, timelines and roadmaps. As of this writing, it doesn’t have swimlanes, though it’s a popular feature request.

Is Asana difficult to learn?

No, Asana is not difficult to learn. It’s user-friendly and has a drag-and-drop interface. There are also many helpful tutorials and resources available. However, as with any tool, it takes time to learn all the features and how to use them effectively.