Oracle NetSuite and Salesforce both provide tools for managing customer relationships. However, each software offers a different approach to help you meet your marketing and sales needs. For example, Oracle NetSuite provides customer relationship management (CRM) functionality alongside other day-to-day business functions, including human resource management, accounting and analytics and reporting. Salesforce was built specifically for CRM. Check out our Oracle vs. Salesforce comparison guide to decide which business software suits your team.

Oracle vs. Salesforce: At a Glance

Oracle NetSuite and Salesforce provide the tools you need to engage customers in a way that gets them to buy from you and keep coming back. These tools include marketing, pipeline management, monitoring, and reporting and analytics features for optimum lead and customer interaction.

Oracle NetSuite is more comprehensive, making it easy to consolidate other business activities, such as accounting and human resources, on the same platform. Salesforce is more extensive and specialized in its CRM capabilities.

Oracle NetSuite

Oracle NetSuite
2.4
Our ratings take into account a product's cost, features, ease of use, customer service and other category-specific attributes. All ratings are determined solely by our editorial team.

Starting price

Custom-quoted

Free trial or version

Demo available

Pipeline management

Yes

Oracle NetSuite
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Via partner site

Custom-quoted

Demo available

Yes

Editor's Take

Oracle NetSuite combines different tools to help you with sales and marketing automation, customer service management, team collaboration, reporting and analytics and even partner relationship management. Its CRM tool gives you access to everything you need to help your customers and new leads through a sales process.

You won’t need to pay for another tool to handle customer relationship management. Plus, you get to customize your package. We also love that the platform makes it easy to consolidate day-to-day business activities.

Learn more: Read our NetSuite review.

Pros & Cons
  • Easy for beginners
  • NetSuite includes tools for several business operations
  • Lacks pricing transparency 
  • No free trial available 

Salesforce

Salesforce
3.0
Our ratings take into account a product's cost, features, ease of use, customer service and other category-specific attributes. All ratings are determined solely by our editorial team.

Starting price

$25 per user per month

Free trial or version

30-day free trial

Pipeline management

Yes

Salesforce
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On Salesforce's Website

$25 per user per month

30-day free trial

Yes

Editor's Take

Salesforce offers extensive CRM features, including lead management, opportunity tracking, sales forecasting, customer service management and reporting. Its artificial intelligence tool, Einstein, automates these processes to ensure you’re on top of each lead and interact with them appropriately.

While Salesforce CRM’s Sales Cloud features will help you manage your sales pipeline, combining specific tools such as Salesforce marketing, sales and service tools provides users with a full CRM suite. You can customize all of Salesforce CRM’s tools to suit your business structure, activities or preferences.

Learn more: Read our Salesforce CRM review.

Pros & Cons
  • Seamless integration with several third-party apps
  • Embedded AI tools for enhanced efficiency
  • It’s complex to learn
  • Advanced features are only available on higher tiers

How Oracle and Salesforce Stack Up

Below is an overview of how Oracle NetSuite and Salesforce compare. We’ll be comparing their CRM features, since Salesforce does not offer other features that Oracle NetSuite provides its users.

  Oracle NetSuite Salesforce
Starting Price
Contact for quote
$25 per user per month
Free Trial
None (live demo available)
30 days
Sales and Marketing Automation
No sales forecasting for lower plans
Team Collaboration
Reporting and Analytics

Advanced reporting is available only for higher plans;
Analytics available only as an add-on and for higher plans

Customization and Integration
Customer Service
Customer Support
Live chat, phone call and knowledge base
Live chat, phone call and knowledge base
Learn More
Read Reviews

Sales and Marketing Automation

Both CRM platforms have sales and marketing automation features, which help you to automate campaigns to specific customer segments and send relevant content to leads and customers to help them through the sales process. However, Oracle’s NetSuite has marketing automation embedded in its CRM and captures leads from web forms and landing pages, whereas Salesforce Sales Cloud lacks such native marketing automation capabilities.

These CRM platforms use real-time sales data to give sales reps and managers visibility into every stage of the sales process so they know what to expect and how to better relate with leads and customers. That way, they’ll nail more sales. Salesforce does better at sales forecasting and gives you insights from social media. However, don’t expect sales forecasting or projections on the Salesforce Starter Suite. Even with Salesforce Professional, you won’t be able to set up sales territories.

Team Collaboration

The two CRM tools enable team collaboration, allowing you to assign tasks and share documents on the CRM platform. However, NetSuite lacks collaboration features such as social feeds and mentions, which Salesforce provides via Slack to keep teams updated on important interactions.

Reporting and Analytics

The two CRM tools provide users with complete insight into their marketing efforts. You will get real-time data and updates on customer interaction and behavior, case trends, client satisfaction, campaign results and more, which will help your teams take relevant steps and make the best business decisions. Salesforce, however, beats Oracle NetSuite in this area since it offers AI-driven insights, which are missing from NetSuite.

Third-Party App Integration

NetSuite integrates seamlessly with other Oracle NetSuite products. Unlike Salesforce, which only integrates with cloud apps, it also integrates with on-premises and cloud-based apps. Oracle NetSuite also enables integration with more VoIP services than Salesforce, providing more customer service options. Still, Salesforce is more popular for its integration flexibility, since it offers virtual integration technology through AppExchange, which allows you to integrate with thousands of third-party apps.

Oracle NetSuite lacks direct integration with popular customer relationship management platforms such as Microsoft 365, Facebook, X, Gmail and Outlook, which Salesforce Sales Cloud integrates easily with. Both CRM software include an open API, which allows you to customize integration. However, the functionality is missing in the Salesforce Starter Suite and Salesforce Professional users require an additional $35 per user per month fee.


Cost of Oracle vs. Salesforce

Salesforce CRM offers multiple stand-alone products that, when combined, provide a complete CRM solution. Below are the available pricing plans and main features of Salesforce Sales Cloud.

Pricing and Features Starter Suite Professional Enterprise Unlimited
Starting Price
$25 per user per month
$80 per user per month
$165 per user per month
$330 per user per month
Features
Contact management, lead management, opportunities management, customizable workflows, third-party integrations and customer support
All Starter Suite plan features plus forecast management, customizable reports and dashboards, team collaboration, etc.
All Professional plan features plus advanced pipeline management, insights into deals and analytics and reporting (available as an add-on), etc.
All Enterprise plan features plus lead scoring, advanced automation and sales engagement, predictive AI, etc.

While there’s no free version, Salesforce offers new users a 30-day free trial. There’s also a customizable plan, the Salesforce Unlimited+, with more features such as performance management and Slack for team collaboration. NetSuite requires you to contact its sales team for a quote. The price you’ll get depends on the modules you want included and how many users you want to add to the platform.


Customer Reviews and Reputation

We examined thousands of customer reviews across Trustpilot, G2 and Capterra to see how Oracle NetSuite and Salesforce users find the CRM tools. NetSuite ranks higher for ease of use since its CRM tool is complete. Plus, you can use the software for several business activities. Some users, however, complained about its cumbersome reports, erratic pricing and unreliable support.

Meanwhile, Salesforce users commended the CRM’s customization, pipeline management effectiveness and seamless integration with third-party tools. However, they dislike its pricing structure and steep learning curve, especially since customer support is not readily available.


Top Oracle and Salesforce Alternatives

Several Oracle and Salesforce CRM alternatives are worth considering. Here’s an overview of a few that made it to our best marketing CRM and best CRM software for small business lists.

  Oracle NetSuite Salesforce monday.com HubSpot Zoho
FA Star Rating
2.5 Star preview
3 Star preview
3 Star preview
3 Star preview
3 Star preview
Pricing Range
Contact for quote

$25 to $500 per user
per month; custom-quoted Unlimited plan

Free, $9 to $19 per user
per month

$20 to $100 per month per seat (billed annually)
$14 (billed annually) to $65 per user per month (billed monthly)
Free Version
None
None
None
Available for up to five users
Available for up to three users
Free Trial
Live demo only
30 days
14 days
30 days
15 days
Core Features
Sales forecasting, opportunity management, targeted marketing campaigns
Robust reporting, pipeline customization, email marketing, pipeline management, product catalogs, enhanced customization
Project boards, quotes and invoices, account management, lead capture, lead management, marketing automation
Pipeline management, marketing automation, robust sales and marketing tools, e-signature, call transcription, conversation routing
Multiple pipelines, marketing automation, multichannel communication and lead engagement
Learn More
Read Reviews

Learn More


Bottom Line

If you’re looking for a solution for your day-to-day business activities, from accounting to human resources to CRM, or want your CRM features in one place, Oracle NetSuite is a suitable option. But if you need a specialized CRM solution with enhanced CRM features and don’t require tools for other business processes, you’re better off with Salesforce.

Oracle NetSuite is best for:

  • Several day-to-day business operations
  • Ease of use
  • Customized pricing

Salesforce is best for:

  • Robust CRM features
  • Extensive and seamless integration with third-party apps
  • Hands-on trial before purchase

Frequently Asked Questions (FAQs)

Is Salesforce better than Oracle?

It depends on what you’re looking for. You’ll find NetSuite better than Salesforce if you need an end-to-end platform with CRM features for your daily business operations. Salesforce is a better option for those seeking a feature-rich CRM solution with AI capabilities.

Does Oracle have a CRM system?

Yes, Oracle NetSuite has a CRM suite that combines salesforce automation, marketing automation, customer service management, partner relationship management and reporting and analytics features to provide a 360-degree view of prospects and customers and help your teams deliver exceptional customer experience (CX).

What is the difference between Oracle CRM and Salesforce CRM?

Oracle CRM is a suite of CRM features and is one of the many products of Oracle NetSuite, which offers other tools, such as accounting and HR. Salesforce CRM is a suite of CRM tools, including marketing, sales and service.