Best Free E-Commerce Website Builders (2024)

Editorial Note: This content has been independently collected by the Forbes Advisor team and is offered on a non-advised basis. This content is not part of the comparison service provided by RunPath Regulatory Services. Forbes Advisor may earn a commission on sales made from partner links on this page, but that doesn’t affect our editors’ opinions or evaluations.

With more of the world connected than ever, accessing the global marketplace has only gotten easier. While there aren’t many truly free eCommerce website builders, there are plenty with a free trial. There are also some platforms that will let you build to your heart’s content, then pay to launch. A free trial is ideal so you can launch your site and potentially sell enough to cover the cost of your first premium.

We’ve done the research to come up with the best free eCommerce website builders of 2024, so you don’t have to. Here are our top picks.

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Best Free E-Commerce Website Builders of 2024

Best Overall

Squarespace

Squarespace
4.8
Our ratings take into account a product's rewards, fees, rates and other category-specific attributes. All ratings are determined solely by our editorial team.

E-commerce starting price

Around INR 1,896 per month (billed annually)

Drag and drop

Yes

Free trial

14 days

Squarespace
Buy Now

On Squarespace's Website

E-commerce starting price

Around INR 1,896 per month (billed annually)

Drag and drop

Yes

Free trial

14 days

Why We Picked It

We ranked Squarespace as the number one e-commerce platform because of its mobile-optimized sites, custom domain, and SEO features. Almost one-third of those using the internet in the United States make a mobile purchase every week, which is why optimizing your ecommerce site for mobile is so important. A custom domain helps brand your site, and SEO features help drive potential customers to your site.

While it doesn’t have a completely free plan, Squarespace has a 14-day free trial so you can test-drive the platform and see if it’s right for you. With the free trial, you get full access to all of Squarespace’s features, but you won’t be able to accept Squarespace Commerce payments, and your site is password-protected. To get the most out of your trial, try to have your entire e-commerce site built early on, so you can see how it will look and function when live. Plans start at around INR 1,319 per month (if billed annually).

Who should use it:

Small businesses and entrepreneurs who want an e-commerce website that’s easy to use.

Pros & Cons
  • Its Commerce plan has 0% transaction fees
  • Unlimited bandwidth
  • Free domain name for a year when paying annually
  • Its Business plan and higher lets you sell gift cards
  • Sell subscriptions and get abandoned cart recovery with its Advanced Commerce plan
  • No free plan, just a trial
  • During the trial, your site is password-protected
  • Must pay for a Basic or Advanced Commerce plan to sell on Instagram

Best For Beginners And Professionals

Hostinger

Hostinger
4.6
Our ratings take into account a product's rewards, fees, rates and other category-specific attributes. All ratings are determined solely by our editorial team.

E-commerce starting price

INR 149 per month plus 3 months free and INR 249 per month at the time of renewal

Drag and drop

Yes

Free trial

30 days

Hostinger
Buy Now

On Hostinger's Website

E-commerce starting price

INR 149 per month plus 3 months free and INR 249 per month at the time of renewal

Drag and drop

Yes

Free trial

30 days

Why We Picked It

Hostinger offers three plans, each plan comes with specific features for hosting your ecommerce website. You can analyze and choose the plan that suits you the best. For instance, if you wish to build a simple website, the Simple web hosting plan will work fine for you. But, if you want more functions and capacity like a WordPress staging tool, daily backups and unlimited data then the best choice for you would be Hostinger’s business plan. You can run up to 100 websites.

The hosting services of Hostinger includes cloud hosting, VPS hosting, WordPress hosting and the Minecraft server. The range of use cases help you to make a better choice in scaling your website with the precise features you require. Hostinger currently has over 1,597,691 website owners. It provides top-notch security features like Cloudflare protected nameservers, automatic backups and with 99.9% uptime guarantee so, you cannot miss a customer.

Hostinger eCommerce website is time-saving as it is effortless order management and inventory. It gives you the leverage to sell almost everything from products to services, be it physical or digital. It is a beginner-friendly setup where no coding is required. It has designer eCommerce templates with a responsive and automatic design that fits any screen be it a laptop, tabloid or mobile phone. The list is endless as Hostinger also offers the host a great suite of resources that includes custom domains, low-rate regular backups, email accounts and unlimited free SSL certificates.

Who Should Use It:

Hostinger is one of the best ecommerce hosting services available in India. It’s on a custom-built hPanel with advanced features that makes it ideal for beginners and professionals.

Pros & Cons
  • Minecraft server
  • Customer support in multilingual setup
  • Accessible website builder for all plans
  • No telephone support and cPanel
  • Nonstandard refund terms
  • Just one email account on the single shared hosting plan

Best Free Plan

Square Online

Square Online
4.6
Our ratings take into account a product's rewards, fees, rates and other category-specific attributes. All ratings are determined solely by our editorial team.

E-commerce starting price

Free

Drag and drop

Yes

Free trial

30 days

Square Online

E-commerce starting price

Free

Drag and drop

Yes

Free trial

30 days

Why We Picked It

Square Online offers a completely free plan, which comes with unlimited products, SEO tools, omnichannel selling, ordering via QR code, multiple shipment and delivery options and it syncs with Square POS. And if you want to test drive a paid plan, you get a 30-day free trial, and these plans start at around INR 989 per month, billed annually. For a custom URL, you’ll need a paid plan.

Even on its free plan, Square Online lets you accept Afterpay, which is a pay-in-four option for your customers. As a seller, you get access to the funds right away (minus a small fee), and the customer gets their product right away, too. Afterpay assumes the risk, since each customer who signs up starts off with a small amount they can borrow, and as they make on-time payments, the amount they can borrow increases with subsequent purchases.

This pay-in-four option is an ideal feature for ecommerce stores whose average shopping cart totals around INR 2,886 or higher, as that’s the cart minimum for using this feature. On any of its plans, you can also accept donations, Google Pay, Square Pay, Cash App, and Apple Pay.

Who should use it:

Small businesses that want free e-commerce website hosting with no strings attached.

Pros & Cons
  • Unlimited products, even in the free plan
  • Social selling
  • Includes SEO tools
  • Accept Afterpay
  • Integrates with Square POS
  • Discounts on shipping
  • Accept donations, Google Pay, Square Pay, Cash App, and Apple Pay
  • Need a paid plan for a custom URL
  • Processing fees of 2.6 to 2.9% + around INR 24 per transaction are high
  • You’ll have Square ads unless paying for a plan
  • Must pay for the Performance plan or higher to accept PayPal

Best for Inventory Management

Weebly

Weebly
4.6
Our ratings take into account a product's rewards, fees, rates and other category-specific attributes. All ratings are determined solely by our editorial team.

E-commerce starting price

Free. Around INR 494 per month (to connect a custom domain)

Drag and drop

Yes

Free trial

No, but has a free plan

Weebly
Buy Now

On Weebly's Website

E-commerce starting price

Free. Around INR 494 per month (to connect a custom domain)

Drag and drop

Yes

Free trial

No, but has a free plan

Why We Picked It

Powered by Square, Weebly is an e-commerce website builder with an easy-to-use interface. It offers free and paid plans, but the free plan has unlimited physical items, inventory management, coupons, an automatic tax calculator, Square gift cards, SEO tools and lead capture. Upgrade for pop-up notifications, phone support, shipping labels and a shipping calculator.

Paid plans start at around INR 494 per month when billed annually. With paid plans, you can set up a custom domain, sell digital products, get a shipping calculator, print shipping labels and set up pop-up notifications. Higher-priced plans will remove Square ads, give you unlimited storage, allow you to accept PayPal payments and get phone support.

Who should use it:

Small businesses and entrepreneurs who want a free e-commerce website with inventory management features.

Pros & Cons
  • Free SSL certificate
  • Offer in-store pickup
  • Can use coupons and gift cards
  • All plans come with inventory management
  • Capture leads with each plan
  • Abandoned cart emails
  • Give your customers coupons, even with its free plan
  • Must have a paid plan for a custom domain
  • You’ll have Square ads unless paying for the Professional or Performance plan

Best for WordPress Users

Ecwid

Ecwid
4.5
Our ratings take into account a product's rewards, fees, rates and other category-specific attributes. All ratings are determined solely by our editorial team.

E-commerce starting price

Free Around INR 1,030 per month (for advanced selling features)

Drag and drop

Yes

Free trial

No, but has a free plan

Ecwid

E-commerce starting price

Free Around INR 1,030 per month (for advanced selling features)

Drag and drop

Yes

Free trial

No, but has a free plan

Why We Picked It

Ecwid stands for e-commerce widget, and that’s exactly what it is—a shopping cart plugin you can add to your existing WordPress website. It offers a free plan with features such as a limit of ten physical products, unlimited bandwidth, an instant site builder, a mobile-responsive cart and Apple Pay checkout. To sell digital goods, you’ll need a paid plan, which starts at around INR 1,030 per month when billed annually.

A paid plan will also give you features such as inventory management, live chat support, an app to manage your store, coupons, integrations and Google shopping. Its highest-priced plan even lets you create a custom shopping app. One of the coolest paid features is ‘pay what you want,’ where a customer can pay whatever price they want for a product. This works great for digital products in particular.

While the Ecwid plugin is free, hosting a WordPress site is not. To build a proper e-commerce store, you’re looking at buying a domain name (although some web hosts offer it free for the first year), paying for a web host and paying for themes or templates to customize the look of your entire site.

Who should use it:

WordPress users who want to add e-commerce functionality to their existing website.

Pros & Cons
  • Mobile-responsive shopping cart
  • Unlimited bandwidth
  • Apple Pay checkout
  • Install a Facebook pixel
  • GDPR compliant
  • Offer a pay what you want option
  • Its highest-priced plan lets you create a custom shopping app
  • Mobile responsive shopping cart
  • Stripe checkout with one-tap
  • Limited to ten physical products with its free plan
  • No digital goods unless paying for a plan

Best for Large Ecommerce Websites

BigCommerce

BigCommerce
4.4
Our ratings take into account a product's rewards, fees, rates and other category-specific attributes. All ratings are determined solely by our editorial team.

E-commerce starting price

Free trial Around INR 2,470 per month

Drag and drop

Yes

Free trial

15 days

BigCommerce
Buy Now

On BigCommerce's Website

E-commerce starting price

Free trial Around INR 2,470 per month

Drag and drop

Yes

Free trial

15 days

Why We Picked It

Similar to Squarespace, BigCommerce does not offer a free forever plan but it does give you 15 days to test-drive its plans. Paid plans start at around INR 2,470 per month and come with unlimited products, staff accounts, bandwidth and file storage. With unlimited staff accounts, you can give each member of your team their own login to make changes to the store as needed. This way, you can easily see who made what changes and when.

You can also sell via social media, online marketplaces such as eBay and Amazon, and even set up Google Shopping. It supports multiple currencies and comes with a sleek drag-and-drop website builder.

Who should use it:

Those building large e-commerce websites as well as small businesses with large teams gives its inclusion of unlimited staff accounts.

Pros & Cons
  • 24/7 tech support for all plans
  • Comes with a built-in blog, which is great for SEO
  • Unlimited staff accounts
  • Sell on Facebook, Amazon, Instagram, eBay and Walmart
  • Mobile responsive site
  • Accept multiple currencies
  • Built-in blog helps boost SEO
  • No true free plan, just a trial
  • Premium plans are expensive compared to competitors

Best for Abandoned Cart Recovery

Wix

Wix
4.3
Our ratings take into account a product's rewards, fees, rates and other category-specific attributes. All ratings are determined solely by our editorial team.

E-commerce starting price

Free trial Around INR 2,226 per month

Drag and drop

Yes

Free trial

14 days, and has a free plan (not for e-commerce though)

Wix

E-commerce starting price

Free trial Around INR 2,226 per month

Drag and drop

Yes

Free trial

14 days, and has a free plan (not for e-commerce though)

Why We Picked It

With the abandoned cart recovery feature with Wix, an email can go out when your customer has an email on file, they’ve added products to their cart and haven’t made changes to the cart in an hour. What makes this automation unique is you can view what a customer has added to their cart by clicking on the ‘Abandoned Cart’ tab on your dashboard.

In order to sell online, you must have a paid Wix plan. These start at around INR 2,226 per month and come with 50GB of storage space, 24/7 customer support, a custom domain, unlimited products, abandoned cart recovery and social selling. Wix also has a free plan, but it’s not for e-commerce websites.

Who should use it:

Small businesses and entrepreneurs who want abandoned cart recovery, which sends automatic emails to customers who abandon their shopping carts.

Pros & Cons
  • Abandoned cart recovery included with every plan
  • Can sell subscription products
  • Sell on social media
  • Its highest-priced plan includes a Smile.io loyalty program
  • Dropshipping with its Business Unlimited and Business VIP plans
  • Unlimited products
  • Ad vouchers
  • Storage limits for most plans
  • Limited video hours

Best for Dropshipping

Shopify

Shopify
4.3
Our ratings take into account a product's rewards, fees, rates and other category-specific attributes. All ratings are determined solely by our editorial team.

E-commerce starting price

Free trial INR 20 per month (for three months)

Drag and drop

Yes

Free trial

14 days

Shopify
Sign Up Now

On Shopify's secure website

E-commerce starting price

Free trial INR 20 per month (for three months)

Drag and drop

Yes

Free trial

14 days

Why We Picked It

Shopify is one of the most popular e-commerce website builders, and for good reason. Merchants can access an entire catalog of integrations, including those for dropshipping, which is an easy way to sell products to your followers without ever taking on inventory. Each plan lets you sell on social media and other online marketplaces. With discount codes, you can offer your followers an exclusive code for following you, or you can even leverage codes for influencers to promote your site. You can manually track their sales, or use a Shopify integration such as Refersion, LeadDyno or UpPromote to automate the process.

If you want to print on demand, Shopify makes this easy, too. With integrations to print providers such as Printful or Gooten, you can design custom products and have them automatically fulfilled when someone purchases from your store. And with an integration such as Etsy Marketplace Integration, you can have a storefront in both places and have your inventory sync automatically.

Shopify allows users to get started for free for a few days to get hands-on experience building their e-commerce site. Then users can choose to pay INR 20 every 30 days for three months, and opt for any Shopify plan as per their requirements.

Plans start at INR 1,499 per month billed yearly. The cheapest plan doesn’t have full-fledged e-commerce features, and instead only lets you sell through social and messaging apps. The next plan is INR 5,599 per month, billed yearly, and gives you an online store, a point-of-sale (POS), 24/7 support and multiple sales channels.

Who should use it:

Small businesses and entrepreneurs looking to build a dropshipping or print-on-demand business, as well as those looking to heavily sell via social media given its helpful social selling integrations.

Pros & Cons
  • Design for selling online
  • Integrations let you sync inventory with an Etsy storefront
  • Can dropship with an integration such as Refersion or LeadDyno
  • Sell via WhatsApp and Instagram
  • Multiple inventory locations
  • Print on demand with an integration
  • It doesn’t have a truly free plan
  • Transaction fees apply when using third-party payment providers
  • Premium themes can be expensive

Forbes Advisor Ratings


Policy Name Forbes Advisor Rating E-commerce starting price Drag and drop Free trial Learn More
Squarespace 4.8 5-removebg-preview Around INR 1,896 per month (billed annually) Yes 14 days Buy Now On Squarespace’s Website
Hostinger 4.6 4.5-removebg-preview INR 149 per month plus 3 months free and INR 249 per month at the time of renewal Yes 30 days Buy Now On Hostinger’s Website
Square Online 4.6 4.5-removebg-preview Free Yes 30 days View More
Weebly 4.6 4.5-removebg-preview Free. Around INR 494 per month (to connect a custom domain) Yes No, but has a free plan Buy Now On Weebly’s Website
Ecwid 4.5 4.5-removebg-preview Free Around INR 1,030 per month (for advanced selling features) Yes No, but has a free plan View More
BigCommerce 4.4 4.5-removebg-preview Free trial Around INR 2,470 per month Yes 15 days Buy Now On BigCommerce’s Website
Wix 4.3 4.5-removebg-preview Free trial Around INR 2,226 per month Yes 14 days, and has a free plan (not for e-commerce though) View More
Shopify 4.3 4.5-removebg-preview INR 20 per month (for three months) Yes 14 days Sign Up Now On Shopify’s Website

Methodology

To determine the best free e-commerce website builders of 2024, Forbes Advisor considered many e-commerce providers across hundreds of data points. We weighted each factor, including features, ease of use, customer support and free trial length based on the importance of each one. The top seven free e-commerce website builders made our list.

How To Choose an E-Commerce Website Builder

The best e-commerce website builder for you will depend on your business needs and budget. However, there are several features that can make your e-commerce journey smoother, no matter which website builder you use. Here are some of the most important features to look for:

  • Ease of use: A good e-commerce website builder should be easy to use, even if you’re not a tech expert. Look for a platform with a drag-and-drop builder, as well as step-by-step tutorials to help you get started.
  • Customer support: If you run into any problems while using your e-commerce website builder, you’ll want to be able to reach customer support when you need them most. Look for a provider with 24/7 support, either via phone or live chat.
  • Free trial: A free trial is a great way to test out an e-commerce website builder to see if it’s a good fit for your business. Most providers offer free trials of 14 days or more.
  • Pricing: E-commerce website builders typically have different pricing plans, depending on the features and services you need. Be sure to compare pricing plans before you commit to one e-commerce platform.

Forbes Advisor adheres to strict editorial integrity standards. To the best of our knowledge, all content is accurate as of the date posted, though offers contained herein may no longer be available. The opinions expressed are the author’s alone and have not been provided, approved, or otherwise endorsed by our partners.

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What is a website builder?

A website builder is a platform that lets you create a website without having to code or design it yourself. Website builders typically have drag-and-drop tools that make it easy to add text, images and other elements to your website.

How much does a website builder cost?

Do I need an e-commerce site to sell online?

How do I build an e-commerce website?

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