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Whether you want a website builder to host your blog or to build an e-commerce site for selling your handmade jewelry, both Wix and WordPress offer features suitable for most users. If a feature isn’t native to either platform, there are apps or plug-ins to help extend the capabilities of your site. The best option for you will depend on your needs and goals. Forbes Advisor breaks down the differences in our Wix vs. WordPress guide.

WordPress vs. Wix at a Glance

When deciding between Wix and WordPress, know both are viable options that ranked well in our analysis of the best website builders. With Wix, you pay a monthly fee that encompasses both your website and hosting. WordPress.org is free, but you pay a hosting company to host your site. While Wix is very easy to use, it’s not nearly as customizable as WordPress.org. In the same vein, WordPress.org has a learning curve not found in Wix.

It’s important to note that WordPress.org differs from WordPress.com; the former requires hosting, whereas the company ending in .com hosts your site on its own servers.

Wix

Wix
4.0
Our ratings take into account a product's cost, features, ease of use, customer service and other category-specific attributes. All ratings are determined solely by our editorial team.

Cost

INR 80 to INR 500 per month

E-Commerce Add-On

Yes

Apps/Plugins

Yes

Wix

Cost

INR 80 to INR 500 per month

E-Commerce Add-On

Yes

Apps/Plugins

Yes

Why We Picked It

Wix offers a free plan, but the domain will be at wix.com, and there are ads. If you prefer a white-label experience, go with a paid plan. Website plans run from INR 80 to INR 325 per month. Business and eCommerce plans range from INR 225 to INR 500 per month. There are also Enterprise plans and pricing is fixed per customization..

Every paid plan gives a custom domain (so you don’t have to have yourwebsite.wix.com, it will be yourwebsite.com), a free domain name for a year, no ads and a free SSL certificate. Each plan under the Business and eCommerce options includes secure online payments, subscriptions, recurring payments, customer accounts, a custom domain, free domain for a year, no Wix ads and $300 in ad vouchers.

Free Plan: Yes

Pros & Cons
  • Easy to use
  • Hundreds of free templates
  • 24/7 customer support
  • Not very customizable
  • Ads on starter plan
  • Limited storage

WordPress

WordPress
3.8
Our ratings take into account a product's cost, features, ease of use, customer service and other category-specific attributes. All ratings are determined solely by our editorial team.

Cost

Free

INR 160 to INR 1,152

E-Commerce Add-On

Yes

WordPress

Cost

Free

INR 160 to INR 1,152

E-Commerce Add-On

Yes

Why We Picked It

WordPress.org is free to use, but you have to pay for a hosting company. Website plans run from INR 160 per annum billed monthly. Business and eCommerce plans range from INR 640 to INR 1,152 per month. If you know HTML, Java or any other coding languages, you can make your site do virtually anything you want it to thanks to its open source software. If you’re not coding-savvy, you can still use templates, plugins and themes to give your site the look and function you need. There are nearly 60,000 plugins, many of which are free.

WordPress.org also has many free themes to use, and most host companies offer one-click install to make it easy to get started. Otherwise, you can purchase premium themes directly from the WordPress marketplace, or buy one on a site such as Etsy.

Free Plan: Yes

Pros & Cons
  • Endless customization options
  • Free, just pay for hosting
  • Plugins expand the functionality of the site
  • Not as easy to use
  • No out-of-the-box e-commerce options; must use plugin
  • Can be slow without a fast host

How The Services Stack Up


Wix WordPress
Cost INR 80 to INR 500 INR 160 to INR 1,152
Drag and Drop Interface Yes Yes
Storage Space 3 GB to 50 GB Depends on host
Free themes/templates Yes Yes
Custom Domain Yes, provided you have a free plan Most hosts provide one for free for first year
Free SSL Certificate Yes Most hosts provide this free

Wix offers its service for a certain price, and also has a free option. You can test drive and get acquainted with designing tools. The website builder on WordPress.org is free, but you will need a hosting company so that your website has a place to “live.” Depending on how long you commit to the host, you can sometimes find one starting from INR 160 per month. In Forbes Advisor’s analysis of the best WordPress hosting, we found DreamHost and HostGator to be two of the best options.

Both Wix and WordPress have drag-and-drop features, so you don’t need any special coding to get the desired look and feel of your site. However, if you want more customization, WordPress.org is your best option because you can freely code with HTML. While Wix does allow you to insert HTML, it’s rather clunky.

With Wix, you get between 3 GB and 50 GB of storage. The storage available under WordPress.org depends on your underlying host company, but 50 GB is typical. Both companies also have free themes or templates, and plug-ins. Wix refers to plug-ins as apps. A paid plan with Wix will get you a free secure sockets layer (SSL) certificate and a custom domain, whereas WordPress.org will depend on your host, but hosts typically provide this free.


Bottom Line

Both Wix and WordPress.org offer suitable website options for most users. With one, you pay one fee for both the website builder and host. The other is free, but you pay a separate hosting company. We suggest using WordPress.org if you need advanced customization options and choosing Wix if you want something that’s easy to use with no technical know-how.


Frequently Asked Questions (FAQs)

Is Wix better than WordPress?

WordPress.org is the better option for those looking for advanced customization options, while Wix is ideal for users who want a platform that’s easier to use without any technical expertise. Since several factors go into selecting the best website builder for your individual budget and needs, we created this guide to the best website builders.

How much does a website builder cost?

Some providers, such as Wix, offer a free website builder—but with limited features. Most website builders have a monthly subscription fee for users who don’t want to use their subdomain. Prices can range from less than IN 100 per month, for basic features, to over 2,000 per month for plans with more advanced e-commerce and SEO capabilities.