Aura vs. IdentityForce: 2022 Comparison

Identity theft cases are on the rise, and with 350,000 new malware programs discovered each day, according to a 2020 AV-Test report, it isn’t surprising. In fact, someone becomes the victim of identity theft or fraud every six seconds. Identity theft protection services like Aura make it easier to monitor your information online and reduce the impacts of identity theft. If you’re comparing Aura vs. IdentityForce, make sure you understand each platform’s costs and features before deciding.

Not only is Aura less expensive than IdentityForce, but the platform also offers flexible plans—all with the same robust features. Members benefit from Aura’s high-quality, experienced service representatives, and all users get $1 million in identity theft insurance coverage¹.

Aura vs. IdentityForce at a Glance

	Aura	IdentityForce
Monthly Cost	Starts at $9 when billed annually	Starts at $14.99 when billed annually
Identity Theft Insurance	$1 million per user	$1 million
Monitoring Services	All plans have 3 bureau credit monitoring, Dark Web, data breach, identity, payday loan, Social Security number, VPN, home title, address monitoring, lost wallet remediation and spam call, junk mail and people search site removal	3 bureau credit monitoring only with UltraSecure+Credit, fraud, Dark Web, identity, payday loan, sex offender, social media identity, Social Security number alerts and lost wallet assistance
Password Manager	Monitors and automatically updates weak or compromised passwords	Online PC protection tools prevent malware from stealing passwords and other data
Customer Support	24/7, U.S.-based, white glove service	24/7, live, U.S.-based member support

Aura: What It Is and Who It’s Right For

Aura is an identity theft protection service rated No. 1 by Security.org for best identity monitoring features². The platform’s all-in-one services include monitoring for each user’s identity, accounts and passwords. Users get an alert if Aura identifies any issues—like if personal information is identified in a breach. The platform’s password manager helps members track their login credentials and provides an alert if a password is compromised or login credentials are weak.

Aura also provides users with a team of experienced White Glove Resolution Specialists available 24/7. If Aura detects identity theft or a data breach, Aura’s specialists can walk members through the steps necessary to protect their data, report the violation and update applicable account information. The Aura platform’s robust monitoring services and all-in-one comprehensive protection tools make securing your identity convenient.

Pros	Cons
All-in-one identity theft monitoring and mitigation	Trial period is 14 days
Memberships include $1 million in identity theft insurance	Family plans include up to five adults and an unlimited number of children
Pricing is transparent and straightforward

Cost

Aura membership includes access to comprehensive features, including $1 million in identity theft insurance. Consumers can choose from monthly and annual pricing, and each plan comes with a free 14-day trial³.

Individual: A single-member subscription costs $12 per month or $9 per month when billed annually
Couple: Membership for two costs $20 month to month or $17 per month billed annually
Family: $30 per month for five family members or $25 per month when billed annually

Features

Aura offers users an all-in-one service that includes identity theft protection and data monitoring services. Here’s what an Aura membership includes:

Family-wide protection: Consumers can choose from three Aura plans designed to meet the needs of individuals and families. In contrast to IdentityForce, each Aura plan comes with the same level of security. In addition to individual plans, users can opt for a couples plan for two users or a family plan that includes up to five adults and unlimited kids⁵.
Credit, identity and account monitoring: All Aura plans include credit monitoring, access to Experian credit lock and financial tools to protect your assets better—all in one place.
Device and network protection: Aura provides all of its members VPN protection, antivirus software and access to the Aura password manager. The platform’s password manager lets users create strong passwords and access them from any device. For users who want advanced protection, Aura generates unique, strong passwords and then sends an alert if it detects weak login credentials or if there is a password breach.
Identity theft insurance: Every Aura plan includes $1 million in identity theft insurance coverage that can be used for legal fees, lost wages and other costs related to identity theft.
Ease of use: Members can use Aura’s online user dashboard to view their credit score⁴, flagged transactions, malware threats and other relevant information. The platform is intuitive and makes managing their identity and online security easy.
Customer support: Aura provides all users access to its white-glove fraud resolution team. Members can reach the U.S.-based customer support team 24/7. If Aura detects a threat, a White Glove Resolution Specialist will walk the member through the steps to resolve the issue and mitigate damage.

IdentityForce: What It Is and Who It’s Right For

IdentityForce is an identity theft protection platform offered through TransUnion—one of the three main credit bureaus. Consumers can choose from two plans as well as packages for individuals and families with up to two adults and unlimited children under 18.

IdentityForce’s basic plan is priced higher than Aura’s and does not include credit monitoring or a robust password manager. Here’s what you need to know if you’re still considering IdentityForce:

IdentityForce Pros & Cons

Pros	Cons
Individual and family plans	Credit monitoring features require UltraSecure+Credit
30-day trial period for UltraSecure	Password management tools are limited
Offers a mobile app	Some users complain about the dashboard

Cost

Unlike Aura, which offers a single package with all available features, IdentityForce offers two plans at different prices. Customers can also choose from Individual and Family packages, each with its own monthly and annual price points.

UltraSecure Individual: $17.99 per month, or $179.90 per year (about $15 per month) when billed annually
UltraSecure Family: $24.90 per month, or $249 per year ($20.75 per month) when billed annually
UltraSecure+Credit Individual: $23.99 per month, or $239.90 per year (about $20 per month) when billed annually
UltraSecure+Credit Family: $35.90 per month, or $359 per year (about $30 per month) when billed annually

All of IdentityForce’s plans are priced higher than Aura’s memberships. Aura also offers a couples plan designed for two adults, making it the more affordable—and flexible—option.

Features

IdentityForce offers two main plans: UltraSecure, which includes fraud, Social Security and social media monitoring, and UltraSecure+Credit, which includes everything in UltraSecure plus three-bureau credit monitoring. Users can also choose from Individual and Family packages for each plan.

Identity and account monitoring: IdentityForce provides extensive monitoring services, including advanced fraud monitoring, a Social Security number tracker, change of address monitoring, court records monitoring, Dark Web monitoring and mobile attack control.
Credit score monitoring: Credit monitoring services are only available through IdentityForce’s UltraSecure+Credit plan. Individual and Family packages include three-bureau credit monitoring, reports and scores, as well as a credit score tracker and credit score simulator.
Device and network protection: The Secure My Network feature gives users a secure internet connection and encrypts data being exchanged over their phone’s Wi-Fi connection. IdentityForce also provides anti-phishing and anti-keylogging software that prevents malware from stealing user data.
Identity theft insurance: All IdentityForce plans include $1 million in identity theft insurance. The company also helps users resolve identity issues by completing necessary paperwork and making calls.
Ease of use: According to some users, the IdentityForce user dashboard is difficult to use. The platform is reportedly cluttered and poorly organized, though this is somewhat subjective, and individual users may feel differently.
Mobile app: The IdentityForce Mobile App lets users monitor their social media accounts, financial accounts and personal information. Members can also use the app to request credit score updates every three months.
Customer support: IdentityForce customers can access 24/7 live, U.S.-based support.

Bottom Line

Aura offers more robust monitoring and lower prices than IdentityForce. Aura members can take advantage of the company’s white-glove customer service, and every member gets $1 million in identity theft insurance.

No one can prevent all identity theft or monitor all transactions effectively.

¹Identity Theft Insurance underwritten by insurance company subsidiaries or affiliates of American International Group‚ Inc.. The description herein is a summary and intended for informational purposes only and does not include all terms, conditions and exclusions of the policies described. Please refer to the actual policies for terms, conditions, and exclusions of coverage. Coverage may not be available in all jurisdictions.

²Ranked #1 by Security.Org and IdentityProtectionReview.com. They may be compensated as a marketing affiliate of Aura, but their ratings are all their own.

³Offer valid for new customers only and free trial offer can only be redeemed once per customer. Full access to plan features depends on identity verification and credit eligibility. You will be billed the relevant fees for your selected services after expiration of your free trial on an auto-renewal basis, unless you cancel your free trial at least 24 hours prior to the expiration.

⁴The score you receive with Aura is provided for educational purposes to help you understand your credit. It is calculated using the information contained in your TransUnion, Equifax or Experian credit file. Lenders use many different credit scoring systems, and the score you receive with Aura is not the same score used by lenders to evaluate your credit.

⁵Child members on the family plan will only have access to online account monitoring and social security number monitoring features. All adult members get all the listed benefits.

⁶60-day money back guarantee is only available for our annual plans purchased through our websites or via our Customer Support team. You may cancel your membership online and request a refund within 60 days of your initial purchase date of an eligible Aura membership purchase either through your Aura Account Membership portal or by calling us at 1-855-712-0021. If you signed up for Aura through a free trial, then your membership purchase date will be the date you signed up for your free trial, and you will have 60 days from the date you signed up for your free trial to cancel and request a refund. If you switched to a new annual plan within 60 days of your initial Aura annual subscription, you may still qualify for the Money Back Guarantee (based upon your initial annual plan purchase date).