Aura vs. LifeLock: 2022 Comparison

Data breaches exposed nearly 7 billion records in 2021, and imposter scam cases increased two-fold from 2020 to 2021, according to the FTC and a report from the ID Theft Resource Center. Signing up for an identity theft protection service can help protect you from the financial consequences of identity theft and reduce the stress associated with protecting your data on the Internet. When comparing Aura vs. LifeLock, there are a few key features to understand before making a decision.

Aura offers all-in-one identity theft protection at a competitive price. Users can choose from an individual plan or pay a little extra for a couple or family plan depending on the number of users needing coverage. All users get the same high-quality customer experience and $1 million in identity theft insurance coverage¹.

Aura vs. LifeLock at a Glance

	Aura	LifeLock
Monthly Cost	Starts at $9 when billed annually	Starts at $8.99 for the first year, then $11.99
Identity Theft Insurance	$1 million per user	From $25,000 to $1 million in reimbursement and expense compensation
Monitoring Services	All plans have 3 bureau credit monitoring, Dark Web, data breach, identity, Social Security number, VPN, home title, address monitoring, lost wallet remediation and spam call, junk mail and people search site removal	Lower-tier plans only offer 1 bureau credit monitoring, Dark Web, data breach, identity, Social Security number alerts and stolen wallet protection
Password Manager	Monitors and automatically updates weak or compromised passwords	Separate Norton service
Customer Support	24/7, U.S.-based, white glove service	24/7 live member support

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Aura: What It Is and Who It’s Right For

Aura is an identity theft protection service rated No. 1 by Security.org for best identity monitoring features². The all-in-one platform monitors each user’s identity, accounts and passwords. It then sends an alert if it identifies any issues. Aura’s password manager also makes it easier to keep track of login credentials and users receive an alert if a password is compromised.

In the case of a member’s identity theft, Aura’s experienced team of White Glove Resolution Specialists will walk them through the steps to protect their data, report the breach and update relevant account information. Aura’s robust monitoring services and all-in-one identity protection tools make it the clear choice over LifeLock.

Aura Pros & Cons

Pros	Cons
All-in-one identity theft monitoring and mitigation	Pricing starts at $12 per month, when billed monthly or $9 per month when billed annually
Memberships include $1 million in identity theft insurance
Pricing is transparent and straightforward

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All Aura customers get access to comprehensive features and $1 million in identity theft insurance. Both monthly and annual pricing are available..

• Individual: A single-member subscription costs $12 per month or $9 per month when billed annually
• Couple: Membership for two costs $20 month to month or $17 per month billed annually
• Family: Five family members (kids or adults) costs $30 per month or $25 per month when billed annually

Features

Every Aura member gets access to the same full-service identity theft protection and data monitoring services—regardless of the package. Here’s what you can expect as an Aura user:

• Family-wide protection: Aura offers three plans that meet the needs of individuals and families—each with the same level of security. Customers can choose from an individual, couple or family plan that includes coverage for up to five adults and an unlimited number of children³.
• Credit, identity and account monitoring: Aura provides credit monitoring, access to Experian credit lock and a range of financial tools for better protecting your assets—all in an easy-to-use online dashboard.
• Device and network protection: Every Aura plan includes VPN protection, antivirus software and access to the Aura password manager. Aura’s password manager allows you to create strong passwords and access them from any device. It also generates unique, strong passwords and sends an alert if there is a password breach or if you have weak login credentials.
• Identity theft insurance: Every Aura plan comes with $1 million in identity theft insurance coverage. These funds can be used for legal fees, lost wages and other costs related to identity theft.
• Ease of use: Aura’s online user dashboard is intuitive and easy to use. Members can view their credit score⁴, flagged transactions, malware threats and other relevant information about their identity and online security.
• Customer support: Aura customers can benefit from the company’s white glove fraud resolution team. The U.S.-based customer support team is available 24/7.

LifeLock: What It Is and Who It’s Right For

LifeLock is an identity theft protection platform within the Norton family of companies. Plans have tiered features, but packages are also available for individuals, couples and families. The entry-level Standard plan is priced comparably to Aura (after the one-year promotional period ends), but it is not as feature-rich as Aura’s offerings. If you’re still considering LifeLock, here’s what you need to know:

LifeLock Pros & Cons

Pros	Cons
Three plans with tiered features	Standard plan features are limited
60-day money-back guarantee⁵	Identity theft insurance coverage is low
Promo codes may be available

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Cost

Instead of offering comprehensive features for all memberships, LifeLock offers three tiered packages with different levels of services. LifeLock’s lowest prices are based on an individual annual plan, and the promotional pricing ends after one year. That said, the company also offers monthly individual plans at the prices below, as well as plans tailored to couples and families with children.

• Standard: $8.99 per month for the first year and $11.99 after that
• Advantage: $17.99 per month and then $22.99 per month after the first year
• Ultimate Plus: $23.99 per month for the first year of membership and then $34.99 per month

LifeLock’s Standard plan promotional pricing is slightly lower than Aura’s individual membership. However, the cost of LifeLock increases after the first year of membership and Aura’s plans are more robust than LifeLock’s entry-level membership.

Features

LifeLock features vary by membership package, so customers who choose the Standard plan receive less identity theft insurance coverage and more limited monitoring services.

• Credit, identity and account monitoring: All membership levels get identity and Social Security number alerts, as well as one-bureau credit monitoring, Dark Web monitoring and data breach notifications. Ultimate Plus users get three-bureau monitoring. Advantage and Ultimate Plus members also receive bank account and credit card activity alerts.
• Device and network protection: LifeLock does not include VPN or network protection like Aura. Members must use a different Norton product to receive this level of protection. Likewise, users who want a password manager must use Norton’s separate password manager.
• Identity theft insurance: Standard members get $25,000 in reimbursement for stolen funds, while Advantage and Ultimate Plus members get $100,000 and $1 million, respectively.
• Ease of use: As with Aura, LifeLock users can access an online dashboard for account management. The platform is reportedly user-friendly but difficult to find due to Norton’s separate services and platforms. Aura’s all-in-one services make it the more streamlined option.
• Customer support: LifeLock offers users 24/7 live member support. However, many customer reviews report that customer service can be difficult to reach and that solutions are not always helpful.

Bottom Line

Aura offers more robust monitoring and white-glove customer service and every member also gets $1 million in identity theft insurance. And, while LifeLock’s promotional pricing is slightly lower for basic features, Aura offers more value to members both upfront and in the long run.

No one can prevent all identity theft or monitor all transactions effectively.

¹Identity Theft Insurance underwritten by insurance company subsidiaries or affiliates of American International Group‚ Inc.. The description herein is a summary and intended for informational purposes only and does not include all terms, conditions and exclusions of the policies described. Please refer to the actual policies for terms, conditions, and exclusions of coverage. Coverage may not be available in all jurisdictions.

²Ranked #1 by Security.Org and IdentityProtectionReview.com. They may be compensated as a marketing affiliate of Aura, but their ratings are all their own.

³Child members on the family plan will only have access to online account monitoring and social security number monitoring features. All adult members get all the listed benefits.

⁴The score you receive with Aura is provided for educational purposes to help you understand your credit. It is calculated using the information contained in your TransUnion, Equifax or Experian credit file. Lenders use many different credit scoring systems, and the score you receive with Aura is not the same score used by lenders to evaluate your credit.

⁵60-day money back guarantee is only available for our annual plans purchased through our websites or via our Customer Support team. You may cancel your membership online and request a refund within 60 days of your initial purchase date of an eligible Aura membership purchase either through your Aura Account Membership portal or by calling us at 1-855-712-0021. If you signed up for Aura through a free trial, then your membership purchase date will be the date you signed up for your free trial, and you will have 60 days from the date you signed up for your free trial to cancel and request a refund. If you switched to a new annual plan within 60 days of your initial Aura annual subscription, you may still qualify for the Money Back Guarantee (based upon your initial annual plan purchase date).