Kiran Aditham's Image

Kiran Aditham

Deputy Editor

About

With 20 years of experience, Kiran Aditham has navigated the field in editorial and writing, from working with major pubs like Adweek, AdAge and PSFK to now working at Forbes Advisor.

Kiran, who graduated with a degree in business from the University of Central Florida, has been a lifelong editor and writer. He started his own magazine (called Blue Divide) in college, getting it published and placed in major outlets like Tower, Virgin Megastore, Barnes & Noble and more. He then transitioned into an editorial career, working in advertising, tech, small business, entertainment and more.

Expertise

  • Small Business
  • Personal Finance
  • Entertainment
  • Advertising

Achievements

  • Writer and editor for 20 years
  • Creator of Blue Divide magazine
  • Worked in advertising, tech, personal finance and entertainment

Other Publications

Education

Bachelor’s degree in business management, University of Central Florida

  • Mailgun Pricing (2024 Guide)

    If you’re in the market for a cloud-based email delivery platform, Mailgun may be on your radar. You can use this tool to send, receive, track and analyze various emails that are sent through your websites and apps. Mailgun offers...
    Mailgun Pricing (2024 Guide)

  • Top Producer Review 2024: Features, Pros & Cons

    Top Producer is one of the longest-standing providers in the real estate CRM space. Its product, Top Producer X CRM, stands out for its modern interface and comprehensive lead generation and automated lead nurturing features—including lead nurturing via social media....
    Top Producer Review 2024: Features, Pros & Cons

  • 10 Effective Email Marketing Strategies In 2024

    Effective email marketing is crucial for engaging and retaining customers. Email marketing offers a direct and personal way to connect with customers, in a place most people visit every day—their inbox. This article will explore 10 dynamic email marketing strategies,...
    10 Effective Email Marketing Strategies In 2024

  • Sprout Social Pricing (2024 Guide)

    Sprout Social is a powerful social media management tool that lets you control all of your accounts in one place. If you're considering this software as a solution for your social media woes, you're likely wondering what it costs. Sprout...
    Sprout Social Pricing (2024 Guide)

  • Insightful Review 2024: Features, Pros And Cons

    Insightful is an employee monitoring software that focuses more on overall productivity trends across organizations, projects or teams rather than monitoring individual employees. For example, its video recording feature focuses on recording project completion rather than continuous recording of individual...
    Insightful Review 2024: Features, Pros And Cons

  • B2B SEO In 2024: The Ultimate Guide

    Struggling to make your business stand out in a business-to-business (B2B) ocean filled with vast numbers of digital competitors? SEO might just be the solution you’ve been looking for. In 2024, search engine optimization (SEO) isn’t just an option any...
    B2B SEO In 2024: The Ultimate Guide

  • Mailchimp vs Constant Contact (2024 Comparison)

    If you’re looking for an affordable, effective way to build brand awareness and boost sales, email marketing should be on your radar. As you shop around for an email marketing platform, you may come across Mailchimp and Constant Contact, two...
    Mailchimp vs Constant Contact (2024 Comparison)

  • CiviCRM Review 2024: Features, Pros & Cons

    CiviCRM is a free, open-source customer relationship management (CRM) platform that is specifically designed to meet the needs of nonprofit organizations. In addition to contact administration, it also offers unique—if not, difficult to find—features, such as event management, donation processing,...
    CiviCRM Review 2024: Features, Pros & Cons

  • ActivTrak Review 2024: Features, Pros And Cons

    ActivTrak is an employee monitoring and productivity tracking software. We chose it as one of the best employee monitoring software for its robust free plan. This plan includes time tracking by project and task, active and idle time tracking, website...
    ActivTrak Review 2024: Features, Pros And Cons

  • ClickFunnels Vs. Unbounce (2024 Comparison)

    ClickFunnels and Unbounce are software that aim to make it easier to run an online business and increase sales. These two companies have different primary focuses and are best suited for different goals. Read on to learn about ClickFunnels vs....
    ClickFunnels Vs. Unbounce (2024 Comparison)

  • Vtiger Review 2024: Features, Pros & Cons

    Vtiger is a highly customizable customer relationship management (CRM) platform that is known for its comprehensive feature set that makes it something of a jack of all trades, offering something for everyone. For example, it offers contact management with automatic...
    Vtiger Review 2024: Features, Pros & Cons

  • ActiveCampaign Vs. ClickFunnels (2024 Comparison)

    ActiveCampaign and ClickFunnels are two powerful online marketing tools for getting the word out about your business. ActiveCampaign is primarily an email marketing tool while ClickFunnels is primarily a website builder. However, the two software do have a fair bit...
    ActiveCampaign Vs. ClickFunnels (2024 Comparison)

  • 19 Website Optimization Tips For 2024

    A website is like a business salesperson working around the clock, but without optimization, it can encounter relegation quickly, hiding at the bottom of search results when potential clients look to engage your services or buy a product you offer....
    19 Website Optimization Tips For 2024

  • What is Brand Monitoring? Definition & Best Practices

    Whether you're a small or large business, you likely maintain a digital presence across multiple channels. For every platform, you monitor public perception, customer recommendations and brand-related conversations, which is brand monitoring in a nutshell. What exactly is brand monitoring?...
    What is Brand Monitoring? Definition & Best Practices

  • How To Develop an SEO Strategy in 2024

    With over 1 billion websites live on the internet at any given moment, how on earth is a random internet search supposed to discover yours? One answer is SEO. SEO, or search engine optimization, is the practice of optimizing your...
    How To Develop an SEO Strategy in 2024

  • Managing Rental Properties In 2024: Tips And Best Practices

    Like real estate investing, the world of rental property management can be quite lucrative. But as any seasoned investor will tell you, the realm of managing rental properties can also be challenging. From selecting the right tenants to navigating legal...
    Managing Rental Properties In 2024: Tips And Best Practices

  • Is Social Media The New Google? Gen Z Turn To Google 25% Less Than Gen X When Searching

    In 2024, internet usage made a significant migration from desktops to mobile devices, with a third of Americans now accessing the web exclusively through smartphones. In our study with Talker Research, we detail this shift, and the results also reveal...
    Is Social Media The New Google? Gen Z Turn To Google 25% Less Than Gen X When Searching

  • 15 Ways to Advertise Your Business in 2024

    In order to make money, you need to have paying customers. But how do you attract those customers? And do you need an unlimited budget to reach them? Not necessarily. Advertising your business is not optional, especially for small businesses,...
    15 Ways to Advertise Your Business in 2024

  • Oracle Vs. Salesforce (2024 Comparison)

    Oracle NetSuite and Salesforce both provide tools for managing customer relationships. However, each software offers a different approach to help you meet your marketing and sales needs. For example, Oracle NetSuite provides customer relationship management (CRM) functionality alongside other day-to-day...
    Oracle Vs. Salesforce (2024 Comparison)

  • How To Make A Resume (With Free Template)

    Whether you’re a college graduate entering the workforce or a parent returning to work after a long time, you need a compelling résumé to show recruiters you’re the best fit for an open position. We’ve compiled the steps you need...
    How To Make A Resume (With Free Template)

  • How To Build An Email List In 2024

    An email list is a great way to expand your marketing efforts since you can use the list to send messages about new products or specials that you are having. However, building a good email list takes time and effort....
    How To Build An Email List In 2024

  • What Is Domain Authority And How Can You Improve It?

    In your ongoing quest to get your company's website in front of the right customers, you've amassed a toolbox of terms related to search engines and digital marketing. "Domain authority" should be in that toolbox for several reasons. Your domain...
    What Is Domain Authority And How Can You Improve It?

  • YouTube SEO In 2024: The Ultimate Guide

    YouTube isn’t just one of the biggest social media platforms in the world, it’s also the second-largest search engine. That means investing time and money into YouTube SEO is essential if you want to maximize your online reach.
    YouTube SEO In 2024: The Ultimate Guide

  • What Is a Proxy Server?

    Proxy servers are systems or applications that act as a gateway between a client and web servers on the internet. Proxies are designed to act as an intermediary between users on a private network and the public-facing internet, often to...
    What Is a Proxy Server?

  • People Are Twice As Likely To Spend More Money When Using Card Than Cash In 2024

    In 2024, our approach to spending money reflects a significant shift towards a cashless society. This transition is a transformation in consumer behavior and business operations, and not just the mode of payment. At the center of this change is...
    People Are Twice As Likely To Spend More Money When Using Card Than Cash In 2024

  • Wellfound Review (Formerly AngelList): Features, Pros & Cons (2024)

    Wellfound Recruit, formerly known as AngelList Talent, is one of the best free job posting sites, particularly for startup companies to find talent around the world. Its free version offers limited sourcing capabilities, free job postings as well as access...
    Wellfound Review (Formerly AngelList): Features, Pros & Cons (2024)

  • How To Make a Personal Website in 2024

    Crafting a personal website is an artful blend of self-expression and digital savvy. It's your online handshake, a showcase for entrepreneurs and individuals alike, where your skills, passions and unique story take center stage. A well-crafted personal website serves as...
    How To Make a Personal Website in 2024

  • How To Get A Business License In North Dakota (2024)

    Starting your business journey in North Dakota can be exciting, and securing a business license is an important step. Whether you’re starting from scratch or expanding, understanding North Dakota's licensing requirements is vital for building a solid foundation for your...
    How To Get A Business License In North Dakota (2024)

  • 5 Benefits of Email Marketing in 2024

    When was the last time you opened up an email from a brand you liked because the subject line said a product you considered buying is now on sale? Email marketing is one of the most effective ways to reach...
    5 Benefits of Email Marketing in 2024

  • SEO vs PPC: Difference, Pros And Cons In 2024

    Search engine optimization (SEO) and pay-per-click (PPC) advertising are marketing practices that share the same goal: to bring more traffic to web pages. But which one is a better investment than the other? Unfortunately, the “SEO vs. PPC” debate does...
    SEO vs PPC: Difference, Pros And Cons In 2024

About

With 20 years of experience, Kiran Aditham has navigated the field in editorial and writing, from working with major pubs like Adweek, AdAge and PSFK to now working at Forbes Advisor.