Klaviyo Pricing (2024 Guide)

Klaviyo is an email marketing solution that helps business owners communicate messages to their subscribers with email and SMS marketing. It personalizes messages so that subscribers feel that direct communication is being made. The platform helps to segment and target users so that your message is most effective to a specific demographic.

Klaviyo is designed so that you can upgrade as your business needs grow. It has three plans (Free, Email and Email and SMS) with pricing based on the number of contacts you have. The comparison chart below shows the lowest price available. If you have more contacts, the price goes up for each plan. Here are the pricing details for the lowest amount of contacts:

	Free	Email	Email and SMS
Starting Monthly Pricing	Free	$20	$35
Email Sends	500	5,000	5,000
Contacts	250	251-500	251-500
SMS/MMS Credits	150	150	1,250
Mobile Push Notifications	No	Yes	Yes

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In every plan, Klaviyo offers features that are important to your email campaigns. These include:

• Hyper-precise segmentation
• Drag-and-drop automation builder
• Built-in forms and pop-ups
• Personalized benchmarks
• 300+ pre-built integrations
• Templates with built-in best practices
• Campaigns for targeted messages
• Automated A/B testing
• Detailed customer profiles
• Personalized product recommendations
• Precise multichannel attribution
• Built-in compliance delivery

Free Plan

Price: Free
Best for: New businesses with a small but growing email list

Key Features	What’s Missing?
Up to 250 contacts	Email support is only for 60 days; no chat support
500 monthly email sends	No push notifications
150 monthly SMS/MMS credits	Inability to remove Klaviyo branding
Email support for first 60 days

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The Klaviyo Free plan is perfect for a newbie to email and SMS marketing. It is designed for a small email list that allows you to test the platform out to see how you like it. There is no contract, and you can upgrade at any time.

Email Plan

Price: Starting at $20 per month
Best for: Growing companies with an email list that is rapidly expanding so that it can support increasing contacts

Key Features	What’s Missing?
Up to 500 contacts included in $20/month pricing; up to 250,000 contacts for additional cost	Limited SMS credits
5,000 monthly email sends in $20/month pricing; up to 2 million available for additional cost
150 monthly SMS/MMS credits
Mobile push notifications
Email and chat support
SMS carrier fees included

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The Email plan has everything that the Email and SMS plan has except it is only limited to 150 SMS/MMS credits per month. It is the perfect plan for someone who is looking to maximize email marketing and doesn’t have text messaging data to market to. The plan starts at $20 per month but grows in price as the plan’s number of subscribers increases. This allows companies to save money as they are growing their subscriber base. As an example, if you have 10,501-11,000 contacts, your monthly price goes to $200 and your email sends increases to 110,000 per month.

Email and SMS Plan

Price: Starting at $35 per month
Best for: Ideal for companies that have both email and SMS text messaging data and want to maximize their reach

Key Features	What’s Missing?
Up to 500 contacts included in $35/month pricing; up to 250,000 contacts for additional cost	This plan provides everything Klaviyo has to offer.
5,000 monthly email sends in $35/month pricing; up to 2 million available for additional cost
1,250 monthly SMS/MMS credits for $35/month pricing; up to 450,000 available for additional cost
Mobile push notifications
Email and chat support
SMS carrier fees included

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Unlock all that Klaviyo has to offer with the Email and SMS plan. While all plans have a baseline of SMS messaging options (150 messages), this plan lets you upgrade to 450,000 message credits. If you’re looking to reach people on the go, this plan will send them a text message with your marketing message in the most efficient way possible.

Which Plan Should You Choose?

Choosing a plan with Klaviyo really boils down to two key factors: how big your list is and whether or not you want to text message your subscribers. The Free plan only allows up to 250 subscribers, so you might eclipse this number rather quickly. The Email plan can accommodate up to 250,000 subscribers, making it a dynamic email marketing platform. However, if you want to take advantage of text messaging, you’ll want to get the highest-tiered plan, the Email and SMS plan. This allows you to grow your text messaging list up to 450,000.

We found no discounts available for Klaviyo plans.

There are a couple of things that you can add to your Klaviyo plan for an additional cost.

Klaviyo Reviews Pricing

This is a feature for those with a Shopify and Shopify Plus store. You can send review requests to those with confirmed deliveries. The pricing is dependent on the total monthly orders:

• $25: 250 max monthly orders
• $90: 1,000 max monthly orders
• $175: 2,000 max monthly orders
• $300: 3,500 max monthly orders
• $500: 10,000 max monthly orders

Klaviyo CDP Pricing

If you’re looking to better store and manage your customer data, the CDP add on is for you. This plan starts at $500 per month for 100,000 profiles. This plan will help you activate data in real time so that your targeting is better.

Mailchimp and GetResponse are two email marketing platforms that made it onto our best email marketing software list of 2024. See how Klaviyo stacks up against them.

	Klaviyo	Mailchimp	GetResponse
Starting Price per Month	Free	Free	$19
AI Email Generator	Yes	Yes, at higher-tiered plans	Yes
Integrations	300-plus	300-plus	Higher-tiered plans

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Klaviyo vs. Mailchimp

Mailchimp is a popular email marketing platform that landed on the top of our best email marketing software list. The Free plan is very dynamic and allows you to send up to 1,000 emails with 500 contacts. This is more contacts than the Free plan of Klaviyo. But with Klaviyo, you also get a host of features with any plan, paid or not: templates, campaigns, automated flows, web forms, segmentation, generative AI tool, reporting and more.

Mailchimp’s free plan doesn’t offer as many features. Where Mailchimp starts to shine is with the features available in its paid plans. You get generative AI features that help you craft the most compelling messages possible. It allows A/B testing to see how to best send the message and has over 300 integrations.

Klaviyo vs. GetResponse

GetResponse has a 30-day free trial compared to Klaviyo’s Free plan. Once the 30 days are up, you can pay as little as $13.30 per month. This plan allows you to compose newsletters, use an AI generator and includes autoresponders. The cost of the GetResponse plan is based on 1,000 contacts and increases with the more contacts you enroll.

GetResponse also offers a wider range of marketing tools beyond email, including landing pages, webinars and CRM functionality. When choosing between Klaviyo and GetResponse, consider your specific business requirements, budget, and desired features for your marketing campaigns.

How Long Is the Free Trial?

Klaviyo doesn’t have a free trial but instead has a Free forever plan. This plan has the basics that Klaviyo offers but is limited to only 250 contacts. It won’t take long for most businesses to max this subscriber number, forcing them to upgrade to one of the paid plans.