Kimberlee Leonard

Small Business Expert Writer

About

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a business owner and insurance agent to her role as a small business writer.

Kimberlee is a career entrepreneur and small business owner. She utilizes her experience as a freelance writer who makes tough concepts easy to digest for readers. As a small business freelance writer, Kimberlee takes on many best of guides to help small business owners shop for the right product for their business. When she isn’t working, Kimberlee enjoys her time living in Hawaii hanging out with her dog and her son.

Expertise

Small business
Productivity
Insurance
Financial services

Achievements

Over 22 years of experience as a freelance writer
Small business owner and operator
Featured on major publications for small business, insurance and financial services

Other Publications

Best Business Employee Retirement Plans of 2024

Education

University of Colorado at Boulder (B.A.Sc., Psychology)

1 week ago

How To Build An Email List In 2024

An email list is a great way to expand your marketing efforts since you can use the list to send messages about new products or specials that you are having. However, building a good email list takes time and effort....
1 month ago

Klaviyo Pricing (2024 Guide)

Klaviyo is a marketing automation company that helps companies get their message out. Its key competitors are Mailchimp and GetResponse. Klaviyo has three pricing tiers to choose from, ranging from free to $35 a month as a starting cost. This...
3 months ago

How To Create An SEO Content Strategy In 2024

For many website owners, an SEO marketing strategy is the key marketing strategy they embark on. It’s cheaper than paying for ads in many cases and a good strategy will help you rank on the search engine results pages (SERPs)....
3 months ago

Best ClickFunnels Alternatives Of 2024

Starting a new website business can be exciting, but challenging especially if you don’t know how to build a website. Fortunately, website builders make it easy to do this. ClickFunnels is a popular website builder that leads readers through the...
3 months ago

2024 Digital Marketing Strategy Guide

Most of us would be lost without our smartphones, tablets and computers. People digest a lot of information on these devices, which is why a digital marketing strategy is imperative for any business owner. You want to catch customers where...
3 months ago

eBay Dropshipping: How To Dropship on eBay

Dropshipping is a popular online business model for entrepreneurs who don’t have a lot of capital to buy inventory and maintain a warehouse with staff to package and ship items. By setting up a website as a dropshipping site, you...
3 months ago

Best Retail Inventory Management Software Of 2024

If your business maintains inventory, you need retail inventory management software to help manage the stock. Retail inventory management software helps you know when products are moving quickly or sitting on the shelves and need a special to entice sales....
3 months ago

Semrush Vs. Moz (2024 Comparison)

Semrush and Moz are two search engine optimization (SEO) tools that help you do your research for content on web pages. They are considered leaders in the industry and direct competitors. If you’re looking for keyword research and to better...
3 months ago

How To Use Wix: A Beginner’s Guide

As a new business owner, you know you need a website, but finding a website solution can be overwhelming, not to mention costly. This is where Wix comes in. It uses drag-and-drop tools that allow you to create a website....
5 months ago

ClickFunnels Vs. Shopify (2024 Comparison)

Establishing a new online store can be an exciting new venture. However, there are a lot of options when it comes to the components of that store. Both ClickFunnels and Shopify are popular options that can be used. In this...
5 months ago

What Is VoIP? The Ultimate Guide In 2024

A growing number of businesses use voice-over-internet-protocol (VoIP) to make and receive calls. Instead of relying strictly on telephone phone lines or cellular networks, VoIP utilizes the power of broadband Internet to support calling and texting. This communication tool is...
5 months ago

Top Zendesk Alternatives Of 2024

Zendesk is an AI-powered customer relationship management program. It helps provide quality customer service to your customers in a timely fashion, aiding your service agents in time and troubleshooting. Zendesk ranks fourth in Forbes Advisor’s internal ranking behind Zoho Desk,...
5 months ago

Top ClickUp Alternatives Of 2024

Good project management software is critical for many companies. It helps give team leaders a view of what is in progress and where a project is in the flow of things, all while helping team members know the next step...
5 months ago

Best Lattice Alternatives Of 2024

Performance management systems are designed to help human resources (HR) teams and managers track the performance of employees. Good software in this space tracks things in specifically measurable ways so that reviews are objective, fair and thorough. Lattice is a...
6 months ago

Best Dialpad Alternatives Of 2024

Voice-over-internet-protocol (VoIP) phones are a popular communications choice for many small business owners because they are reliable and convenient. While Dialpad came in second in our overall reviews, we understand that sometimes a business owner wants choices. Here are our...
8 months ago

WordPress eCommerce Setup Guide (2024)

Building a WordPress ecommerce website can be a rewarding and profitable business that doesn’t cost a lot to set up, depending on what you sell. For those doing a dropship website, where you source products from distributors who mail them...
8 months ago

Mailchimp Pricing Guide (2024)

Mailchimp is an online marketing platform that allows business owners to manage communication with their target audience. It uses well-designed email campaigns and walks business owners through generating enticing content. There are four marketing plans that business owners can choose...
9 months ago

13 Essential Social Media Metrics In 2024

In today’s market, those who aren’t using social media to boost business sales are missing a golden opportunity. But having a social media campaign is more than just posting some content. You need to monitor key social media metrics to...
10 months ago

SEO Marketing In 2024: The Ultimate Guide

SEO marketing is a term that you might hear a lot about as you develop a web presence. You want people to find your website with its products and services but this doesn’t just happen. You have to work at...
1 year ago

Project Cost Management: Definition & Best Practices

Project cost management is an essential component of launching any new project. Without managing the costs, you run the risk of going over budget and having the project fail before it even gets off the ground. In this article, we...
1 year ago

Asana Vs. Basecamp (2024 Comparison)

Asana and Basecamp are reasonably priced project management software with plenty of tools to make project management easy and efficient. Both have unique use cases. Asana, often better suits projects that span company functions while Basecamp’s tools and pricing model...
1 year ago

7 Password Ideas To Help Protect Your Data In 2024

Most of us use digital tools to help us manage our day-to-day lives—things such as email and bank accounts. In order to protect personal and private information, these tools and programs are accessed after a password is entered. Having a...
1 year ago

What Is A Contingency Plan & How Do You Create One?

Many companies take the time to create a business plan and then follow it. This is touted as a way to achieve your goals successfully. However, unexpected incidents can derail the plan’s progress. This is why a contingency plan is...
1 year ago

How To Create A Strong Password

Strong passwords are necessary in today’s digital account-driven world where everything--including our most sensitive information--is online. According to Google, strong passwords help keep your personal information safe, protect emails and files, and prevent someone from getting into your account. Follow...
1 year ago

What Does An HR Manager Do?

Human resource managers are important to many companies’ success. They oversee talent acquisition, learning and development, career progression, employee education and workplace polices. The HR manager ensures that the employee life cycle consists of growth and workplace fulfillment.
1 year ago

What Is A Background Check?

Conducting a background check is an important component of onboarding a new employee. It gives information about the history of an employee and provides insights into their character. The background check helps uncover critical details that can make or break...
1 year ago

How To Share A Password Safely In 2024

You hear it all the time, “Don’t share your password with anyone.” But this isn’t always realistic, as there may be times when you need to share your password. This is especially common within organizations where teams have shared access...
1 year ago

10 Effective Recruitment Strategies In 2024

Every company wants to have the best talent on its payroll. To effectively accomplish this, you need a recruitment strategy that helps you identify, hire and retain people. Of course, there is more than one way to recruit talent. In...
1 year ago

Are Americans Keeping Their Passwords Safe In 2024? The Biggest Mistakes That Put You at Risk

Passwords are part of our everyday lives, necessary to access everything from bank information to emails. While most Americans are constantly reminded to keep their passwords secure, a large number fail to do so. Only 24% use a password manager...
1 year ago

Best HCM Software Of 2024

Human capital management (HCM) is the process of managing people from hiring to retirement. HCM software allows HR administrators to manage recruitment, compliance, reporting, workforce rewards, talent management and more from one centralized platform. Forbes Advisor analyzed more than two...