Our Pick Of The Best Private Health Insurance Providers In Australia

Editor

Published: Sep 4, 2023, 3:00pm

Johanna Leggatt
editor

Edited By

Editorial note: Forbes Advisor Australia may earn revenue from this story in the manner disclosed here. Read our advice disclaimer here.

Australia’s healthcare system is considered one of the best in the world, as it allows Australians to access free or lower-cost medical services by doctors and specialists whether in or out of hospital.

This is thanks to Medicare, the backbone of Australia’s public health system. However, Medicare doesn’t cover everything, and, due to the nature of the public health system, Australians can often find themselves on lengthy public hospital waiting lists for common procedures.

These are just two reasons why many Australians choose to pay for private health insurance instead. In doing so–and depending on the type of plan and coverage they acquire–Australians can skip these waiting lists by accessing care in a private hospital or with a private practitioner instead, as well as paying less out-of-pocket costs for the services that Medicare doesn’t cover. And it appears that more of us are signing up, if figures from Private Health Australia are anything to go by. According to a report released in March, a record 14.42 million Australians, amounting to 55% of the population, have private health cover, with overall coverage growing by 2% last year. The means an additional 305,687 people took out private cover in 2022.

In its quarterly report on the private health sector, APRA noted that the industry more than doubled its net profit (after tax) to $2.2 billion for the financial year ending June 30, 2023, with premiums rising by 3.3% during that time. Furthermore, the percentage of the Australian population with hospital coverage increased to 45.1%—up from 44.9% the year before.

But while uptake remains high, these services don’t come cheap. With health insurance premiums rising at the beginning of 2023 and Australians facing cost-of-living pressures, may of us are forking out hundreds each month for hospital and extras cover.

If you’re considering private health insurance–or a change from your private health insurance provider–it is worth comparing the options available on the Australian market to find a provider and policy that suits your needs best. You can visit the government website, Private Health Insurance, to find out more about how private health insurance works and to compare policies or you can read the most recent State of the Health Funds report from the Commonwealth Private Health Insurance Ombudsman here.

(It’s worth noting that Medibank Private, despite being one of the nation’s biggest health insurance providers with many commendable policy features, was omitted from the list after the ransom attack of its database which exposed the health records of millions of Australians in 2022. Forbes Advisor considered the breach egregious due to its breadth and scope, and disqualified the insurer from our pick of our the best providers.)

Note: The below list represents a selection of our top category picks, as chosen by Forbes Advisor Australia’s editors and journalists. The information provided is purely factual and is not intended to imply any recommendation, opinion, or advice about a financial product. Not every product or provider in the marketplace has been reviewed, and the list below is not intended to be exhaustive nor replace your own research or independent financial advice. For more information on how Forbes Advisor ranks and reviews products, including how we identified our top category picks, read the methodology selection below.

Related: How To Find The Best Health Insurance

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Our Pick Of The Best Health Insurance Providers 2024


Phoenix

Phoenix
4.9
Our ratings take into account a product's rewards, fees, rates and other category-specific attributes. All ratings are determined solely by our editorial team.

Member retention

85.9%

(Hospital cover)

No-gap services

92.2%

(General medical)

Phoenix

Member retention

85.9%

(Hospital cover)

No-gap services

92.2%

(General medical)

Why We Picked It

Despite its 0.2% market share, Phoenix Health Insurance is an extremely high-ranking provider due to its high member retention rate on its hospital-only cover, 91.9% of its hospital services offering a no-gap policy, and 82.5% of its contributions being returned back to customers.

In terms of wait times, Phoenix has a waiting period of two months for most conditions on its hospital cover, which extends to 12 months for pre-existing conditions, pregnancy and birth. However, accidental injury is covered with no waiting period and ambulance is covered after one day. In terms of customer reviews, it scored an impressive 4.9 stars out of almost 300 reviews on consumer rating site, ProductReview.

Pros & Cons
  • Positive customer reviews
  • 91.9% of hospital charges covered nationwide
  • 0% of complaints investigated by the Ombudsman
  • No further discounts
  • Two of its three extras cover policies are only available when purchased in conjunction with hospital cover

NIB

NIB
4.5
Our ratings take into account a product's rewards, fees, rates and other category-specific attributes. All ratings are determined solely by our editorial team.

Member retention

81.9%

(Hospital cover)

No-gap services

91.8%

(General medical)

NIB

Member retention

81.9%

(Hospital cover)

No-gap services

91.8%

(General medical)

Why We Picked It

NIB is one of Australia’s top five largest health insurance providers, with a market share of 9.4%. It has a wait time of two months for most services on its extra cover and most conditions on its hospital cover, and returns 73.5% of all the member contributions it receives back to its customers. This is lower than many other insurers and is a key reason NIB did not rank higher.

However, unlike other health insurance providers which require customers to attend allocated ‘member providers’ for services, NIB customers can continue to use their own preferred providers. Customers will also be pleased to discover that NIB has among the highest rate of coverage for extras, coming in at 57.2%.

Pros & Cons
  • Customers can choose their own service providers
  • High proportion of no-gap services, especially on extras.
  • Has livechat capabilities for customer service
  • Lower percentage returned to members
  • Some poor reviews

HBF

HBF
4.4
Our ratings take into account a product's rewards, fees, rates and other category-specific attributes. All ratings are determined solely by our editorial team.

Member retention (hospital cover)

92.3%

No-gap services

92.8%

(General medical)

Member retention (hospital cover)

92.3%

No-gap services

92.8%

(General medical)

Why We Picked It

HBF is an optimal choice for private health insurance, particularly when it comes to its hospital cover. Along with its 92.3% member retention rate on hospital-only policies, it also covers 94.4% of hospital charges and 92.8% of general medical services (excluding extras) nationwide, according to the latest Ombudsman report.

Unfortunately, HBF does have a high number of poor reviews and in the previous State of the Health Funds  report, some 17.8% of complaints were investigated by the Ombudsman. However, HBF has clearly cleaned up its complaint-handling process as this year that figure was down to 4.9%.

Pros & Cons
  • Accidents are covered after one day
  • 94.4% of hospital charges covered nationwide
  • New customers receive six weeks free after four months
  • Some Poor reviews
  • Almost 15% of contributions from policyholders go to management expenses

St Lukes

St Lukes
4.0
Our ratings take into account a product's rewards, fees, rates and other category-specific attributes. All ratings are determined solely by our editorial team.

Member retention

89.9%

(Hospital)

No-gap services

89%

(General medical)

St Lukes

Member retention

89.9%

(Hospital)

No-gap services

89%

(General medical)

Why We Picked It

St Lukes holds only a 0.6% market share of the total health insurance pool in Australia, however its offerings are on par with some of the leading players. The standing waiting period for hospital conditions and extras cover is two months, with longer waiting periods applied to certain conditions or services.

Of all the contributions St Lukes receives from its members, 84% are returned to its customers via benefits, and while it receives a number of favourable reviews on independent consumer review site, ProductReview, it is worth noting that a number of reviews of late have remarked on a fall in standards.

Pros & Cons
  • Good consumer reviews
  • Frequent discounts for new members
  • Zero complaints investigated by the Ombudsman
  • No out of hours customer service
  • Physical customer service centres are only located in Tasmania
  • Some poor reviews

Bupa

Bupa
4.0
Our ratings take into account a product's rewards, fees, rates and other category-specific attributes. All ratings are determined solely by our editorial team.

Member retention

87.7%

(Hospital cover)

No-gap services

91.6%

(General medical)

Member retention

87.7%

(Hospital cover)

No-gap services

91.6%

(General medical)

Why We Picked It

Bupa has a very strong reputation in the health insurance industry and, like HBF, stands out for its hospital cover. Its member retention rate is 87.7% on hospital-only policies, and 90.9% of private hospital charges are covered by Bupa, according to the latest data.

But for extras, Bupa may not be the primary choice. While it has a high proportion of no-gap services at 50.7%, many of its lower-tier extras cover policies don’t include physiotherapy and optical treatments. Additionally, Bupa members have to use a Members First Provider for services in order to receive a higher level of benefits. However, Bupa has recently introduced Bupa FLEXtras, which allows consumers to tailor their extras cover and inclusions to match their needs.

Pros & Cons
  • Regular discounts
  • 90.9% level of coverage for hospital-related services
  • High proportion of no-gap services on extras.
  • Need to use Members First Providers for higher benefit returns
  • Some poor reviews
  • Some extras policies exclude physiotherapy and optical.

Latrobe

Latrobe
3.5
Our ratings take into account a product's rewards, fees, rates and other category-specific attributes. All ratings are determined solely by our editorial team.

Member retention

76.8%

(Hospital cover)

No-gap services

76.7%

(General medical)

Latrobe

Member retention

76.8%

(Hospital cover)

No-gap services

76.7%

(General medical)

Why We Picked It

Latrobe is a not-for-profit private health insurer, with a market share of 0.7% (equating to more than 80,000 customers across the nation). It offers significant choice for its members by allowing customers to only pay for what they need and now includes emergency ambulance services in all of its hospital and extras policies. Its hospital coverage is especially good, covering 91% of private hospital stays.

Latrobe’s member retention level of 76.8% is lower than most competitors and it also spends a high proportion of contributions from its members on its management costs (15%). Some 1.6% of complaints were investigated by the Ombudsman—more than double its market share.

Pros & Cons
  • Discounts available when paying in advance
  • Optical, physiotherapy and dental included in all extras policies
  • Emergency ambulance cover included in all policies
  • Varying waiting periods for certain extras
  • Limited customer service hours
  • Lower retention rate than competitors

GMHBA

GMHBA
3.5
Our ratings take into account a product's rewards, fees, rates and other category-specific attributes. All ratings are determined solely by our editorial team.

Member retention

80.3%

(hospital cover)

No-gap services

84.7%

(General medical)

GMHBA

Member retention

80.3%

(hospital cover)

No-gap services

84.7%

(General medical)

Why We Picked It

GMHBA is highly regarded by its customers for its customer service capabilities, and ranks relatively well by consumers on Product Review. Notably, GMHBA has a live chat function available for members, as well as customer service via phone between 8am to 6pm with a callback service to avoid lengthy hold times.

However, GMHBA covers 89.7% of hospital stays, slightly less than competitors, and only 48.2% of extras.

Pros & Cons
  • Live chat function available for customer service queries
  • Regular discounts
  • Some good reviews
  • Lower member retention rate on hospital-only policies than competitors
  • Only 48.2% of extra are covered

HCF

HCF
3.0
Our ratings take into account a product's rewards, fees, rates and other category-specific attributes. All ratings are determined solely by our editorial team.

Member retention

98.6%

(hospital cover)

No-gap services

87.8%

(General medical)

Member retention

98.6%

(hospital cover)

No-gap services

87.8%

(General medical)

Why We Picked It

HCF positions itself as Australia’s largest not-for-profit health fund, occupying a market share of 12.4% at the time of writing. It has a high member retention rate along with a high percentage of no-gap services (90.1% coverage for hospital), and also returns 86.7% of its contributions to its members via benefits.

And yet despite these high numbers, HCF falls down on a couple of key areas, most notably the amount of complaints investigated by the Ombudsman at 23.8%, which is almost double its market share. Additionally, out of more than 600 reviews, HCF has only received an average ranking of 2.9 stars—with poor customer service commonly listed as a reason for a low ranking.

Pros & Cons
  • Extremely high member retention rate
  • High number of no-gap services
  • Customer service on Saturdays
  • All pre-existing conditions (hospital and extras) have a 12-month waiting period
  • High proportion of complaints investigated by Ombudsman compared to market share
  • Some poor reviews

AIA

AIA
3.0
Our ratings take into account a product's rewards, fees, rates and other category-specific attributes. All ratings are determined solely by our editorial team.

Member retention

69%

(Hospital cover)

No-gap services

84.2%

(General medical)

AIA

Member retention

69%

(Hospital cover)

No-gap services

84.2%

(General medical)

Why We Picked It

AIA is one of the highest-ranking health insurance providers on Product Review, Australia’s leading consumer opinion website. Out of more than 700 reviews, AIA has received an average ranking of 4.8 stars. It is most commonly commended for its good value and customer service.

Unfortunately, however, AIA doesn’t have a particularly good member retention rate on its hospital coverage and some 2.5% of complaints were investigated by the Ombudsman, which is much higher than its .3% market share.

Pros & Cons
  • 82.8% of benefits returned to members
  • Positive customer reviews
  • Low member retention rate on hospital-only policies
  • Limited customer service hours

Our Methodology

To find and rank the best private health providers, we conducted an analysis of more than 20 of the most popular Australian brands offering health insurance policies. We then analysed subsets of their data, in conjunction with the latest Private Health Insurance Ombudsman State of the Health Funds Report 2022, which is the most recent iteration.

“The Ombudsman Act requires the Private Health Insurance Ombudsman (PHIO) to publish the report after the end of each financial year to provide comparative information on the performance and service delivery of all health insurers during that financial year,” Acting Commonwealth Ombudsman Penny McKay explains in her foreword.

Ultimately, the State of the Health Funds Report provides consumers with the information they may require to make an informed decision on the right health insurance provider for them, which is established by comparing the following criteria:

  • Service performance and financial management;
  • Hospital benefits;
  • Medical gap schemes;
  • The number and nature of complaints investigated by the Ombudsman; and
  • General treatment (extras) benefits.

In addition to the comparisons and conclusions found within this report, Forbes Advisor also analysed the following criteria of each health insurer:

  • Market share;
  • Waiting periods;
  • Member retention percentages;
  • Discounts;
  • Customer service capabilities; and
  • Reviews from Australia’s leading and independent consumer review website.

While many Australians seeking private health insurance policies will be curious about cost comparisons, we did not include a price metric in our analysis. This is because the cost of health insurance varies widely among individuals, as it depends on numerous factors including age, pre-existing health conditions, desire for additional services and location.

To rank each private health insurer, a total of 13 variables were evaluated. From these variables, rankings were then made on a basis of 5 stars–with those included in our best-of list sitting at 2.5 stars and above.

About Star Rankings
You will note that we have included a star rating next to each product or provider. This rating was determined by the editorial team once all of the data points above were considered, and the pros and cons of each product attribute was reviewed. The star rating is solely the view of Forbes Advisor editorial staff. Commercial partners or advertisers have no bearing on the star rating or their inclusion on this list. Star ratings are only one factor to be considered, and Forbes Advisor encourages you to seek independent advice from an authorised financial adviser in relation to your own financial circumstances and investments before you decide to choose a particular financial product or service.


Medibank Data Fall-Out

As mentioned above, Forbes Advisor decided against including Medibank Private in our pick of insurers owing to the cyber security incident last year, in which the details, including the health records, of millions of Australians were stolen. The response prompted the federal government to increase penalties for companies that don’t properly store customer details, and the Private Health Insurance Ombudsman noted in its annual report that they had received 100 complaints against Medibank in relation to the data breach by the end of the year.

As it noted: “The privacy and data aspects of this matter fall outside the Office’s jurisdiction. However, it remains an issue of concern to consumers and Medibank policy holders can ask the Office for help about a broad range of issues and access our services if they are unsatisfied with a response to a problem raised with their insurer.”

The Ombudsman also addressed the issue of the data breach more broadly.

“One theme in the complaints made to the Office by both current and former members of Medibank was the extent of the historical data retained by Medibank and the length of time it was retained,” it said.

“Some consumers whose details were stolen had not been members of Medibank for several years. Some state and territory regulations determine the length of time that data must be retained before it can be destroyed, and Australian insurers are required to keep some basic information including length and type of membership indefinitely for purposes such as Lifetime Health Cover (LHC) records.

“However, some complainants felt data may have been retained by Medibank beyond the minimum requirements and suggested that, if data been appropriately destroyed or de-identified at an earlier stage, the impact of the data theft would have been mitigated.”


Private vs Public Health Insurance

In Australia, private health insurance is optional thanks to our public healthcare system.

However many individuals choose to take out private health insurance from one of the aforementioned providers due to their additional benefits, such as the ability to receive care in a private hospital, quicker treatment for non-life threatening procedures, and to avoid paying for treatments that are not covered by Medicare.

Those without private health insurance will be treated in public hospitals and, if additional services or treatments are required that are not covered by Medicare, they will be charged 100% of the bill.

Ultimately, deciding on whether to pay for private health insurance over Australia’s free-to-access public healthcare system comes down to personal health needs, income and age. For example, if you earn above $90,000 per year as a single, and do not take out basic hospital cover, you will be slugged the Medicare Levy surcharge of between 1-1.5% depending on your income.

Why? The Federal Government is trying to entice as many higher-income earners as possible to pay for some level of private health insurance so the public system is reserved for those who cannot afford private healthcare.


What Does Health Insurance Cover?

Depending on which type of private health insurance policy you choose will determine what your health insurance will cover. Your cover can include treatment in private hospitals with private rooms, ambulance services, or for treatments such as physiotherapy or dental care. The types of health insurance policies available on the Australian market are hospital-only cover, extras-only cover, and combined hospital and extras policies.

Types of health insurance policies

  • Hospital-only cover: helps to avoid public hospital waiting lists, and offers more options in terms of being able to choose your desired specialist and hospital. Your private health insurer pays benefits toward the cost of private treatment in a hospital.
  • Extras-only cover: helps pay for treatments that are not covered by Medicare and take place outside of the hospital. This includes services and treatments such as dental care, physiotherapy, and optical needs. Most policies pay back a percentage of the bill after it has been paid in full (rather than covering the service in its entirety), and annual limits for each service apply.
  • Combined hospital and extras: covers out-of-hospital treatments for the extras described above, as well as for hospital treatments in private hospitals. These policies are bundled together at varying levels of coverage for different procedures, and varying amounts of extras.

Data research by Mia Dunn


Frequently Asked Questions (FAQs)

What are the benefits of private health insurance?

Most commonly, the benefits of private health insurance are treatments within a private hospital and fewer out-of-pocket costs when attending specialists that Medicare doesn’t cover, such as the dentist, optical or physiotherapy. However, benefits–and the level of returns–varies by health insurer provider and their policies.

Why has my health insurance premium increased?

Members pay a premium to their health insurance provider in order for the health insurer to have the ability to cover costs for health services. Sometimes these benefits that the health insurance pays can increase, causing it to increase the premium it charges to its members.

Do I need ambulance cover in my health insurance?

No one can predict when or why they may need to call an ambulance, either for themselves or for a loved one. In Australia, it can often become even more confusing since every state and territory has different charges associated with emergency ambulance services.

To decide whether you need ambulance cover in your health insurance, it is worth understanding the costs associated with ambulance services via your state government website.

What is the best private health fund in Australia?

The best private health fund for you is the one that offers the greatest benefits for your individual lifestyle at a reasonable cost. However, based on Forbes Advisor’s analysis of the most recent Ombudsman report into health insurance, the strongest providers are:

Is Private Health Insurance worth it?

There are a number of factors to weigh up when considering taking out private health insurance. If it’s basic hospital cover you are considering, then your age and income plays a large role. If you’re a single earning over $90,000 it may be worth taking out basic hospital insurance as otherwise you will be slugged by the ATO at tax time for the Medicare Levy Surcharge; if you’re older and more likely to need medical treatment then hospital cover may be important. If it’s extras cover you are considering—dental, optical, physiotherapy, etc—then it’s a case of weighing up the cost of these allied health services—how often you use them, the size of the gap payment—to determine whether it’s worth the monthly cost of extras. You may decide to simply put away a certain amount of money yourself each week to help cover the costs. For more information visit privatehealth.gov.au

Is private health insurance tax deductible?

In short: no. You cannot claim a deduction for taking out private health insurance. However, you may be eligible for the private health insurance rebate and you can use this ATO calculator to find out how much you may be entitled to receive. The rebate was designed to help Australians with the cost of private health insurance.

Is Medicare or private health insurance better?

Medicare is a first-rate publicly funded healthcare system that ensures all Australians receive treatment for their conditions. However, it has become increasingly stretched over the years, as the federal government grapples with an aging population and soaring demand for public healthcare. This has meant that many Australians are waiting for months, sometimes years, for common surgeries on the public waiting list, and has forced many to take out private health insurance to expedite their treatment. No one system is better, but if you’re older than 30, and earn a high income, it may be worth your while taking out private health insurance to avoid the Medicare levy surcharge come tax time. If you’re older and more likely to need serious medical care or treatment then, of course, private health insurance may be superior to Medicare.

What are the disadvantages of Medicare in Australia?

Despite its many strengths, there are some drawbacks to Medicare, namely in what it won’t cover. If you’re an Australian citizen, Medicare will cover you for treatment and stay hospital in the public system and GP bulk billing, but it won’t cover you for treatment in a private hospital, ambulance fees or healthcare costs that you accrue  while travelling overseas, for which you will need to take out travel insurance.


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