Editorial note: Forbes Advisor Australia may earn revenue from this story in the manner disclosed here. Read our advice disclaimer here.

Headed up by controversial billionaire Elon Musk, Tesla (TSLA) is the world’s most highly valued car manufacturer and one of the more popular stocks on the US Nasdaq.

Tesla accounted for three quarters of the electric cars sold in the US in 2022, and around 20% of EVs sold across the globe in the latest figures to July of 2023. There is considerable interest locally, too, in electric vehicles such as Tesla, with sales of new electric cars in Australia tripling in the 12 months to January 2022—no doubt fuelled by increasingly high petrol costs. As of December last year, there were 80,446 electric vehicles sold in Australia to date, and some 43,924—or 54.6%—were Teslas. According to Go Auto site, the brand’s overall share of the Australian market stands at 3.9%, which may not seem like much, but is just ahead of Subaru, which has 3.8% market share.

The company’s performance over time is the envy of many. However, Tesla is not immune to the global supply chain issues that have plagued other industries—nor to disruptions related to its controversial CEO. Musk spent much of the first month of 2023 embroiled in a court case surrounding two (you guessed it) tweets in August in 2018, in which Musk boasted that he had financing lined up to take Tesla private.

Stock was down at the time and Musk’s tweets—which, had they been accurate, would have spelt a $US72 billion buyout at $US420 per share—sent the share price soaring. Once it became clear the deal was nowhere to be seen, the rally reversed and stocks slumped, prompting shareholders to sue Musk for the tweets that provoked such volatility.

Nevertheless, these drops are off extraordinary highs, and, overall, Tesla figures remain relatively healthy considering the macro economic environment. In its most recent earnings report, the electric vehicle manufacturer brought in $25.1 billion in revenue for the last quarter of 2023, which was short of analysts’ expectations of $25.76 billion in revenue. Wall Street was hoping for 73 cents a share, and instead Tesla delivered 71 cents. However, revenue increased 3% year-over-year from $24.3 billion in 2022.

On the investor call, Musk said the company was in between two major growth waves, and that vehicle volume growth in 2024 “may be notably lower” than last year’s growth rate as the company focuses on launching a new model.

In its previous earnings report for Q3, released in late October, the company made a profit of $US1.85 billion, but this was down from $3.29 billion, or 95 cents a share, a year earlier. Revenue came in at $US23.35 billion—a 9% increase year-on-year.

“Tesla is an incredibly capable ship,” Musk reportedly said on the call.  “Even a great ship in a storm has challenges.” He also made further allusions to war being bad for business, referring to Middle East conflict and Russia’s invasion of Ukraine.

As of March 2024, Tesla has a market cap of $US559 billion and shares were trading at $US178.65. Here’s what you need to know about buying—and selling—Tesla shares.

Why Own Shares in Tesla?

Before buying shares in a company ask yourself why you’re taking that decision. Does the company have great future prospects with a share price that could go from strength-to-strength?

Or is there takeover talk in the offing that could potentially drive up a company’s share price? Maybe the company you’ve identified is on a recovery mission and its share price is starting to recover from previous lows.

And most importantly of all: how does your personal financial position impact your desire to own shares?

How to Buy Shares

There are several steps to take once you’ve satisfied yourself about the reasons for buying shares in a particular company.

1) Open an account

Whether you’re a seasoned share trader, or someone who is brand new to stock market-based investments, if you want to buy shares in Tesla, you’ll need to open an account with a regulated brokerage.

Stockbroking is a competitive market place nowadays and services for DIY investors come in a range of different guises – from online investing platforms run by some of biggest names in financial services, to nimbler investment trading apps that work off your smartphone or tablet.

Before opening an account, bear in mind the following:

  • Keep your ultimate financial goals in mind
  • Be prepared to ride out stock market ups and downs
  • Aim to keep trading costs to a minimum
  • Remember that share investing can prompt tax charges, for example, when selling part of your portfolio.

And before buying any shares ask yourself these questions:

  • Should I take financial advice?
  • Am I comfortable with the level of risk in question?
  • What’s my investing budget?
  • Can I afford to lose money?
  • Do I understand the company in which I’m looking to invest?
  • Am I protected if my platform provider/adviser goes out of business?

If your broker doesn’t offer investments in international shares (of which Tesla is one)  then you may want to check out ETFs that invest in Tesla as part of their diversified portfolio.

2) Where is Tesla traded?

The ticker symbol for Tesla is TSLA and the company is traded on the Nasdaq market in the US. Nasdaq’s trading hours are 2.30pm – 9pm (UK time) Monday to Friday.

3) Do your research

To find out more about Tesla, go online and visit the company’s investor relations page.

4) What’s your investing strategy?

People tend to invest in one of two ways: either with a lump sum purchase, or via smaller, steadier amounts over time. Take some time to consider which best suits your financial needs.

5) Place an order

Once you’re ready to buy shares in Tesla, log in to your investing account or trading app. Type in the ticker symbol TSLA and the number of shares you want to buy, or the amount of money you’re prepared to invest.

6) Review Tesla’s performance

Whether your share portfolio is crammed full of companies or holds only a handful of stocks, it’s vital you review how each component is performing on a regular basis: monthly, quarterly, or annually.

Doing this gives you the opportunity to review performance and ask if any adjustments to your holdings are required – to maintain the status quo, buy more stock, or sell existing shares.

How to Sell Tesla Shares

If you’re pleased with the performance of your shares and want (hopefully) to take a profit, there will come a time when you’ll want to sell your holdings. To do so, log in to your investing platform, type in the ticker symbol and select the amount that you want to sell.

Note that if you’ve made a profit, you may be liable to pay capital gains tax (CGT) on your shares when you come to sell your holdings.

According to the Australian Tax Office, you may be able to reduce your capital gain if you owned your shares for at least 12 months or gifted them to a deductible gift recipient— provided they are valued at less than $5000, and you acquired them at least 12 months earlier.

How to Invest in Tesla Via a Fund

Investing direct in individual stocks can be a fun, fascinating and, hopefully, profitable experience. It may also qualify you for shareholder perks specific to the company in question.

Investing direct in individual companies can, however, leave you vulnerable to stock market volatility and unforeseen swings in share prices. Nowadays, even a solo tweet – let alone a full-blown geo-political conflict – can send shock waves through the stock market.

That’s why, financial experts recommend that most people invest in a diversified mix of asset classes and funds that hold hundreds, if not thousands, of company shares.

Being a major component of the Nasdaq index, Tesla is found in many ‘active’ and ‘passive’ (index tracker) funds incorporating a bias towards the US.

Note: investing in companies comes with no guarantees. When buying company shares, it’s possible to lose some, and very occasionally all, of your money. Past performance is no prediction of future performance and this article is not intended as a recommendation of any kind.

Frequently Asked Questions (FAQs)

How can I buy Tesla stocks online?

If you’re based in Australia, it’s relatively easy to buy Telstra shares online you just need to make sure the online brokerage platform you choose has access to the Nasdaq, which is where Tesla shares are listed. With US shares you can also opt for fractional trading. Just make sure you do your research on the best share trading platform for your needs.

Can I buy Tesla shares on CommSec?

Yes, you can. First, you need to open an international trading account and then you will have access to the Nasdaq, which lists Tesla. For the un-initiated, CommSec is the stock broking platform of Commonwealth Bank.

Does Tesla pay dividends?

As a general rule, Tesla does not make regular cash dividend payments to shareholders. However, it appears to make an exception for stock splits. It carried out a dividend pay-out in 2020 during a five-for-one stock split. And  in August 2022 it secured a three-for-one stock split, which allowed the company to pay dividends of two shares for each share.

Does Tesla stock have a future?

There is no certainty with any stock, and 2023 was certainly a volatile space for equities. However, Tesla has performed well in a constrained economic environment, posting a $US81.5 billion worth of revenue in 2022, while net profit more than doubled to $US12.6 billion. In 2023, it produced a mixed bag of results: strong revenue, but some constraints around operating margins and a failure to meet analysts’ expectations. Read the Q4 Earnings Report for 2023 and undertake your own research to determine whether you should buy Tesla stock.

Does Tesla make a profit?

Yes, Tesla is a profitable company. The EV maker first turned a profit in 2020, and went on to record of $US12.55 billion in net profits for 2022. This came after 17 years of failing to turn a profit, which Musk attributed to supply chain issues and high production costs.

Information provided on Forbes Advisor is for educational purposes only. Your financial situation is unique and the products and services we review may not be right for your circumstances. We do not offer financial advice, advisory or brokerage services, nor do we recommend or advise individuals or to buy or sell particular stocks or securities. Performance information may have changed since the time of publication. Past performance is not indicative of future results.

Forbes Advisor adheres to strict editorial integrity standards. To the best of our knowledge, all content is accurate as of the date posted, though offers contained herein may no longer be available. The opinions expressed are the author’s alone and have not been provided, approved, or otherwise endorsed by our partners.