Mercedes-Benz
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About Mercedes-Benz
The first Mercedes-Benz vehicles were built in 1926 following a merger of companies founded by engineers Karl Benz and Gottlieb Daimler that ultimately formed the Daimler-Benz company. Today Mercedes-Benz is the second largest manufacturer of vehicles in Europe, where it is renowned for its long racing history, luxury status and culture of industrial engineering.
Mercedes-Benz began exporting vehicles to the United States in 1952, starting with the iconic 300SL Gullwing. As the company’s reputation for its impressive “German Engineering” grew, it introduced more vehicles to American buyers. In 1965, the company founded the Mercedes-Benz USA division to oversee the distribution, marketing and customer service of its European-imported vehicles.
In 1996 the German automaker started building the ML320 SUV in Alabama in order to leverage the North American Free Trade Agreement and serve the growing U.S. market.
In the late 2010s, American consumer began to favor larger vehicles with a higher-seating position and more cargo capacity over fuel-efficient sedans. To adapt, Mercedes-Benz added more SUVs to its portfolio of domestically-built vehicles, including the GLE SUV and GLS SUV. It’s now one of several international automotive brands with manufacturing facilities in the U.S., blurring the distinction between German and American manufacturers.
Mercedes-Benz continues to broaden its product lineup with the addition of electrified vehicles under the EQ brand such as the upcoming EQC, which will be built in Germany while its battery will be produced in Alabama. Its parent company, Daimler (formerly Daimler-Benz), has partnerships with many other automotive manufacturers, including with Geely to produce Smart electric vehicles in China and with rival BMW to research self-driving vehicle technology.
