Webflow Vs. Squarespace (2024 Comparison)

Webflow, in its simplest terms, is a no-code website builder that lets you design a website exactly how you want to. With its drag-and-drop capabilities, you can adjust the sizing and placement of every piece of text, image, icon, or form—you name it. Webflow caters to a wide array of people by offering plans for individuals, web designers, agencies and enterprise companies.

Squarespace is another web builder that enables you to create a stunning website for your portfolio, blog or business. It’s relatively affordable and you don’t need to touch a single line of code to get up and running (unless you want to)!

It may sound like Webflow and Squarespace are similar, and while they help you achieve similar results, there are still some key differences. Webflow lets you edit the nitty-gritty elements of your site—you can change the sizing and placement of most elements on a page. While that kind of flexibility is powerful, it can be overwhelming or unnecessary for certain users. Webflow also offers fewer features on its lower-tier plans, making it a more costly option in general.

Pricing and Plans

Webflow and Squarespace break down their pricing and plans very differently. Webflow has two different types of plans: Site plans, and Workspace plans.

Site plans let you design and publish your site. You’ll need to pay at least $14 USD ($18.69 CAD) per month if you want a custom domain name, and at least $23 USD ($30.72 CAD) per month if you want access to its CMS features. Individuals or freelancers looking to build and manage a single site, it claims, tend to go with a paid Site plan in conjunction with the free Workspace plan.

The Workspace plans centre on collaboration, site permissions and the number of sites you can control at once. Similar to the Site plans, they start at $0 and increase if you want more features. The paid Workspace plans allow you to add collaborators, add custom code and give specific permissions to certain members of your team. With paid Workspace plans starting at $16 USD ($21.37 CAD) per month, Webflow can be a hefty monthly or yearly expense, so keep this in mind.

E-commerce plans are completely separate from both Site and Workspace plans but include elements of certain Site plans. There is no free option—the least expensive option is $29 USD ($38.73 CAD) per month and comes with a 2% transaction fee. The most expensive option is $212 USD ($283.17 CAD) per month and has a limit of 15,000 items.

Instead of a free plan, Squarespace offers a two-week free trial. Once that trial is over, you must pick from one of its four paid plans to continue using your site. Its most popular plan is the Business plan, which runs for $45 CAD per month.

All plans come with SSL security, a custom domain name and 24/7 support. The lowest plan, Personal, does not come with any commerce capabilities and gives you very limited access to its marketing features.

In terms of e-commerce plans, Squarespace does not charge a transaction fee if you’re on its Commerce plans. It does charge a 3% fee if you’re on its Business plan. There is no item limit on any plan.

Templates

Webflow and Squarespace have two of the best template libraries to choose from. The main difference is that all of Squarespace’s templates are free, whereas most of Webflow’s templates require a purchase. On the flip side, you will have significantly more opportunities to customize Webflow’s templates than you will with Squarespace.

Bandwidth and Storage

Squarespace gives every single plan unlimited bandwidth, even if you’re on its lowest tier. Webflow, on the other hand, only gives 50 GB on its lowest-paid site plan and 400 GB on its most expensive site plan.

Neither Squarespace nor Webflow has any storage limitations. However, Webflow does limit you on how many items you can store in its CMS. You can’t store any items on its $14 USD ($18.69 CAD) per month Site plan (billed yearly), but you can store up to 10,000 items on its $39 USD ($52.09 CAD) per month Site plan (billed yearly).

SEO Tools

Squarespace and Webflow are similar in the SEO department in that they both provide pretty basic to poor SEO functions. You’ll get a basic site map, robots.txt and the ability to customize your URLs and meta descriptions.

Beyond that, you won’t see a ton of control. Squarespace sites have been known to not rank as highly in Google search engine result pages. If SEO is a top priority, we recommend checking out WordPress instead.

Overall, Webflow and Squarespace let you build a website that looks like it was built by a professional designer. Both are beginner-friendly and come with basic SEO capabilities as well.

If you’re looking to have near-total control over your site’s look and feel, Webflow may be the best choice. If you want to spend less upfront, or if you plan to sell products and services, Squarespace is the stronger option.

Canadian specific editing and research (including pricing) conducted by Anna Rey.