Lauren Holznienkemper
Deputy Editor, SMB
About
Lauren (Hansen) Holznienkemper is a staff writer and deputy editor for the small business vertical at Forbes Advisor, specializing in reviewing and testing HR, payroll and recruiting solutions for small businesses. Using research and writing skills from her academic background, Lauren prioritizes accuracy and delivering the best answer to the audience. She has over 13 years of writing and editing experience, including 2.5 years producing content about HR software and HR-related topics.
Lauren (Hansen) Holznienkemper is a deputy editor for the small business vertical at Forbes Advisor. Using research and writing skills from her academic background, Lauren prioritizes accuracy and delivering the best answer to the audience. She has over 13 years of writing and editing experience, including 2.5 years producing content about HR software and HR-related topics.
When Lauren’s not producing HR content, she’s working out, traveling, or reading. She’s fluent in German and particularly enjoys German literature.
Expertise
- DE&I
- Corporate learning and development
- HR software comparisons
Achievements
- Professional researcher and writer
- Two years of experience researching and writing about HR topics
- Specializes in DE&I, learning and development, and in-depth software comparisons
- Obtained a UX certificate that informs her approach to reviewing HR software products
Education
Ph.D. from the University of Illinois Urbana-Champaign
Master’s of arts from the University of Illinois Urbana-Champaign
Bachelor’s of arts and science Northern Illinois University
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Best Web Design Companies Of 2024
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4 Amazing Landing Page Examples
While small business websites employ various strategies to pull in potential customers, landing pages serve a primary purpose—to prompt a specific action. A well-constructed landing page can make a loyal customer out of a visitor. That’s why you need to... -
ServiceTitan Review 2024: Features, Pros & Cons
ServiceTitan is a cloud-based software designed for field service management. If you are looking to migrate all of your business functions to one software solution or you want to upgrade your current software for increased efficiency, ServiceTitan could be the... -
Wellfound Review (Formerly AngelList): Features, Pros & Cons (2024)
Wellfound Recruit, formerly known as AngelList Talent, is one of the best free job posting sites, particularly for startup companies to find talent around the world. Its free version offers limited sourcing capabilities, free job postings as well as access... -
ActiveCampaign Vs. Mailchimp (2024 Comparison)
Mailchimp and ActiveCampaign are two of the most popular email software platforms available today, but it can be difficult to decide which software is right for you. Forbes created this in-depth head-to-head comparison of ActiveCampaign vs. Mailchimp to give you... -
eVoice Review 2024: Features, Pros & Cons
As a virtual phone service, eVoice provides businesses with a simple but professional phone system for effective communication. It offers unlimited domestic calls throughout the United States and Canada, an auto attendant and virtual faxing. In addition to standard plan... -
ADP RUN Vs. QuickBooks Payroll (2024 Comparison)
Since running a business and handling several employees and contractors can be overwhelming, many businesses automate their operations, including payroll management. RUN by ADP and QuickBooks Payroll are reputable payroll services, but their offerings differ in pricing and functionality. We’ve... -
6 Best T-Shirt Design Websites Of 2024
Employees wearing custom T-shirts in-store or at events will promote your brand. You can also give customized T-shirts as promotional merchandise to new and regular customers. To make the search for the best T-shirt design websites easy, we’ve compiled a... -
OnPay Vs. Gusto (2024 Comparison)
OnPay and Gusto are both powerful, full-service payroll management providers. So how do you choose between them? Their pricing, benefits and reviews all line up similarly, so it really comes down to the exact features your small business requires. Let's... -
Engagedly Review (2024): Pros, Cons And Features
Engagedly is one of the top performance management software solutions that offer options to add on, such as employee engagement tools as well as features for growth and development. Engagedly’s performance management package helps managers and employees keep employee performance... -
Hubstaff Talent Review (2024): Features, Pros & Cons
Hubstaff Talent is one of the best free job posting sites where companies can find and hire remote freelancers from anywhere in the world. There are two ways to hire freelancers: posting jobs and evaluating applications or searching for freelancers... -
Trakstar Review (2024): Pros, Cons And Features
Trakstar Perform is a top performance management software solution that helps align employee goals with business objectives, assess employee performance and more. Unlike other competing solutions, employee engagement is included in Trakstar’s performance management software. Plus, it has robust analytics... -
Learn4Good Review (2024): Features, Pros And Cons
Learn4Good is a free job posting site that targets several different audiences. United States-based companies, international companies and staffing agencies can post jobs for free. Learn4Good also attracts a wide range of job seekers and people looking to continue their... -
PostJobFree Review: Features, Pros & Cons (2024)
PostJobFree is a free job posting site where companies can post jobs and job seekers can find jobs. It also offers Premium services to employers who want to promote their job ads, export candidate lists and more. -
Ladders Recruiter Review: Features, Pros & Cons 2024
Ladders Recruiter is a job posting site that helps employers find experienced talent. Its seven million members have an average of 15 years of experience. With Ladders Recruiter, employers can post and promote their jobs and source candidates. -
Handshake Review 2024: Features, Pros & Cons
Handshake is one of the best free job posting sites because it focuses on connecting college students and college graduates to employers. It helps employers find the most qualified talent among those who are joining the workforce. Plus, Handshake is... -
ClickMeeting Review 2024: Features, Pros & Cons
ClickMeeting is video conferencing software that lets users hold online sessions that host anywhere between a few people and several thousand at a time. Accounts come with useful meeting tools including whiteboards, screen sharing and virtual backgrounds. ClickMeeting also gives... -
Best Scrum Software Of 2024
Agile project management is all about enabling teams to make the best decisions for which work gets done when, which is why you should find the best scrum software. We pared down a big list of apps that could work... -
What Are Backlinks? Definition & SEO Best Practices
Backlinks are one of the most important ranking factors used by search engines such as Google. However, few understand the intricacies of backlinks and how to generate them for their website. In this article, we discuss the ins and outs... -
Google One VPN Review (2024): Features, Pros And Cons
From search engines to cellphones to a smorgasbord of software and apps, Google holds a near-monolithic presence in day-to-day life for many people. It was only a matter of time before this multifarious hydra sprouted a head dedicated to VPNs.... -
PerformYard Review 2024: Pros, Cons And Features
PerformYard is one of the top performance management software solutions that offers goal management, performance reviews, an array of feedback mechanisms and more. PerformYard helps managers and employees keep employee performance on track to support broader team, departmental and business... -
Recruitee Review (2024): Features, Pros And Cons
Recruitee is a recruiting software platform designed to help small and midsized businesses (SMBs) collaboratively identify, source, interview and hire top talent. It also has tools to help your business continuously improve its hiring process and integrates into your tech... -
Jobber Review 2024: Features, Pros & Cons
Jobber is a cloud-based field service management software that lets businesses streamline their processes, manage their operations and improve customer service. It is helpful for those in service-related industries, such as plumbing; heating, ventilation, and air conditioning (HVAC); landscaping; cleaning;... -
Blogger Review 2024: Features, Pros & Cons
Blogger is one of the oldest and most popular blogging platforms in the world. Not only is it free, but it’s also very easy to use. It uniquely enables users to connect a custom domain name and includes unlimited storage... -
How To Make Your Own Stickers In 2024
Making your own stickers is a great way to get your creative juices flowing. Whether it’s for your personal pleasure or a side hustle, creating stickers lets you communicate your personality, passions and interests. For businesses, custom stickers can serve... -
Wise Agent Review 2024: Features, Pros & Cons
Wise Agent is a leading customer relationship management (CRM) software for real estate professionals. It is designed to help agents at every step of the sales process, from first contact to close. It’s not only one of the most affordable... -
Best Workflow Apps Of 2024
The best workflow apps focus on how to make the work you do more efficient or more effective. It helps you spot repetitive tasks and then automate them to ultimately save you time and free you up to focus on... -
10 Email Marketing Tips To Grow Your Business in 2024
Email marketing allows you to communicate with your customers in a personalized way. Yet, it can be challenging to engage with your audience and build relationships through emails. In this guide, we'll walk you through everything you need to know... -
Employer Staffing Solutions Group Review 2024: Features, Pricing & More
Employer Solutions Staffing Group (ESSG) is a professional employer organization (PEO) that handles HR and legal services, payroll, benefits administration and more for small and midsized businesses. ESSG also specifically offers its PEO services to staffing agencies.
About
Lauren (Hansen) Holznienkemper is a staff writer and deputy editor for the small business vertical at Forbes Advisor, specializing in reviewing and testing HR, payroll and recruiting solutions for small businesses. Using research and writing skills from her academic background, Lauren prioritizes accuracy and delivering the best answer to the audience. She has over 13 years of writing and editing experience, including 2.5 years producing content about HR software and HR-related topics.