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Best Dating Sites Of 2023: Reviews And Costs

By Shawn M. Carter
Editor

Fact Checked

Jessica is a writer and editor with over a decade of experience in both lifestyle and clinical health topics.
Jessica DiGiacinto Editor
Updated: Oct 2, 2023, 6:35am
Commissions we earn from partner links on this page do not affect our opinions or evaluations. Our editorial content is based on thorough research and guidance from the Forbes Health Advisory Board.

Every day, adults of all ages queue up their keyboards in search of their future partner. But with all the options out there, finding the right platform for you can be as tough as dating itself.

In an effort to help you find exactly what—and who—you may be looking for, Forbes Health took a deep dive into today’s most popular online dating sites. Using data points—such as price (when sites offered extras outside of free versions), as well as the matching algorithm and communication features—we’ve come up with the top sites online today.

Why You Can Trust Forbes Health

The Forbes Health editorial team prioritizes the accuracy and integrity of the data collected. Our ranking is based on quantitative data and is free from conflicts of interest. We carefully fact check the information featured in our ranking and are committed to producing rankings and supplemental content about relationships that readers can trust. You can read more about our editorial guidelines for the rankings below.

  • 27 dating sites considered
  • 20+metrics analyzed
  • 4 editors and researchers utilized
Show More
Discover The Best Dating Sites
  • Best Dating Apps
  • Best Free Dating Sites
  • Best Dating Sites For Seniors
  • eharmony Review
  • Zoosk Review
  • Match Review
  • Elite Singles Review
{{ showSummarySection ? 'Hide Summary' : 'Show Summary' }}
  • 4 Best Dating Sites of 2023
  • OkCupid
  • FriendFinder
  • Christian Mingle
  • Match
  • BlackPeopleMeet
  • Methodology: How We Picked the Best Dating Sites of 2023
  • How Do Online Dating Sites Work?
  • How Do I Match With Somebody on a Dating Website?
  • What to Look for in a Dating Website
  • How Much Do Dating Sites Cost?
  • Paid vs. Free Dating Sites
  • Avoiding Fake Dating Profiles and Scams
  • Health Benefits of Meaningful Relationships
  • How To Choose The Right Dating Site For You
  • Summary: Compare the Best Online Dating Sites in 2023
  • Frequently Asked Questions (FAQs)
  • Online Dating Reviews

Explore Our Featured Dating Partners

Company LogoForbes Health RatingsView Morelearn_more_cta_below_textLearn More
Your guide to dating and relationships all in one place
  • Video date feature available
  • Offers compatibility counts to help you find your perfect match
  • Access to dating advice articles, videos & blog posts created by experts
  • Millions of couples have found lasting love
GET STARTEDOn eHarmony's Websitehttps://www.anrdoezrs.net/click-9311742-13603415" rel="nofollow"
Find someone to share your passions with
  • Have a sophisticated and precise matching system that helps members to easily find their matches
  • Find your travel mates to explore and experience the world with you
  • Team of experts available to offer you advice and tips on online dating
GET STARTEDOn Senior Match's Websitehttps://www.seniormatch.com/?tid=af100015240" rel="nofollow"
The place to meet the most exciting and attractive people
  • Finding your ideal match is made easier with advanced search filters
  • Extensive global network connecting you with people from 40+ countries
  • Innovative communication tools
  • Enhanced security and privacy
GET STARTEDOn Dating.comhttps://anastasiaaffiliate.dating2cloud.org/aff_c?offer_id=521&aff_id=49146&url_id=2013&aff_sub=SOURCE_ID&aff_sub2=CLICK_ID&aff_sub3=SUBSOURCE_ID" rel="nofollow"
The best relationships start here
  • 1M+ Singles, the largest network of relationship-ready individuals
  • Profiles always remain private, and every match undergoes a background check and video screening
  • Experts choose matches based on your values and preferences, not just superficial profile stats
  • Dates can be custom-planned based on your preferences
GET STARTEDOn Tawkify's Websitehttps://tawkify.pxf.io/c/1955282/1681358/19081" rel="nofollow"

4 Best Dating Sites of 2023


Best Matching Algorithm

OkCupid

OkCupid
5.0
All ratings are determined solely by our editorial team.
  • Monthly membership fee: $19.99
  • Uses a top-tier matching algorithm
Learn More
Read Forbes' Review
Why We Picked It

OkCupid was one of the first free dating sites ever to launch when it was founded by two Harvard graduates in 2004. The goal was to create a deeply comprehensive algorithm, and thousands of applicant questions, to help assign the right compatibility score and help users find the right match. The system first takes into account basic criteria like age, gender and location then analyzes daters’ views on “everything from pineapple on pizza to voting rights,” to uncover different aspects of someone’s personality, according to the site.

Pros & Cons
  • Ability to set preferences for short- and long-term relationships, friendships and more
  • Dedicated dating accessibility for members of the LBGTQ+ community
  • Unique messaging system separates chats you’ve seen and accepted from “intros,” or messages from people you haven’t liked yet
  • Premium options like seeing who likes your profile without liking them first, as well as advanced preference and filters are only available with subscription
  • Does not provide communities, social groups and/or events
Additional Information

OkCupid seems to specifically value personal safety. A dedicated page on its site provides helpful tips for keeping sensitive financial and personal data private when engaging with others online, as well as a host of other tips and resources for users who decide to meet in person for the first time, including information on sexual health and consent.

eHarmony, Where Compatibility Meets Connection
Join For Free Today On eHarmony's Website

Have you considered eHarmony, Where Compatibility Meets Connection?

eharmony's advanced compatibility matching system uses a scientific approach to help you find the perfect partner. Here's why we chose it:

  • Every 14 minutes, someone finds love on eharmony

  • Quality matches for everyone

  • Over 2 million have found love

Join For Free Today On eHarmony's Website
Take a look above because we feel eHarmony, Where Compatibility Meets Connection is worth considering.
Continue to OkCupidContinue To
Best For Christian Faith-Based Dating

Christian Mingle

Christian Mingle
4.6
All ratings are determined solely by our editorial team.
  • Monthly membership fee: $34.99
  • Uses a matching algorithm
Learn More
On Christian Mingle's Website
Why We Picked It

Singles with a strong Christian faith foundation who are looking for love might find what they’re looking for in Christian Mingle. This niche dating site is a recognized choice in the smaller market of dating platforms centered around spiritual values. The company claims to be “responsible for more Christian marriages than all other online dating sites combined!” and has a page devoted to stories of real-life marriage successes. Daters create a profile by answering questions about themselves (likes, dislikes, interests, etc.), as well as what they enjoy in a romantic relationship. Then they can upload photos of themselves and start browsing potential partners to match and meet other daters who are also grounded in Christian faith.

Pros & Cons
  • Includes introductory communication tools other than messages, like the “Smile” feature
  • Offers information about cybersecurity efforts and guidelines
  • More communication options such as read receipts are for paid members only
  • Does not provide communities, social groups and/or events
Best Well-Established

Match

Match
4.4
All ratings are determined solely by our editorial team.
  • Monthly membership fee: $42.99
  • Uses a matching algorithm
Learn More
Read Forbes' Review
Why We Picked It

Match.com has been around since 1995. Backed by more than 25 years of experience, it’s one of the most well-known options when it comes to online dating. Users create a profile with key information about themselves such as physical traits, lifestyle habits and what they’re looking for in a mate. Options are aplenty as Match serves 24 countries and territories and hosts sites in 15 different languages. “Every month, we hear from hundreds of success couples from all over the world—sharing love stories, sending invitations to weddings and announcing the births of new babies,” the site says of its matchmaking success.

Pros & Cons
  • Site offers icebreakers and conversation starters to kick off conversations
  • Users can video chat with each other
  • Ability to filter and refine search parameters to include details such as location
  • Platform has a low rating on consumer-review site Trustpilot
  • Some users complain of lack of new members in their area
Additional Information

Match goes to great lengths to protect user privacy. All communication between users happens on an “anonymous” email network, the site says. Member name and contact information is kept secret until a given person chooses to share their information with a potential match. Every profile and photo is screened before it’s posted to the site.

eHarmony, Where Compatibility Meets Connection
Join For Free Today On eHarmony's Website

Have you considered eHarmony, Where Compatibility Meets Connection?

eharmony's advanced compatibility matching system uses a scientific approach to help you find the perfect partner. Here's why we chose it:

  • Every 14 minutes, someone finds love on eharmony

  • Quality matches for everyone

  • Over 2 million have found love

Join For Free Today On eHarmony's Website
Take a look above because we feel eHarmony, Where Compatibility Meets Connection is worth considering.
Continue to MatchContinue To
Best for Black Singles

BlackPeopleMeet

BlackPeopleMeet
4.4
All ratings are determined solely by our editorial team.
  • Monthly membership fee: $18.99
  • Uses a matching algorithm
Learn More
Why We Picked It

BlackPeopleMeet’s dating platform connects Black singles with one another. The platform is “designed for dating, pen pals” and other types of connections, according to the site. Users create a profile including a photo of themselves and character traits, plus information like height and build, location and what they’re looking for in a partner. Then, they can watch potential love come knocking as the “My Match” feature sends potential matches directly to members’ personal email inbox each day based on their specific search criteria. Prompts like “Messaging Ideas” can help you along the process of making the first move with thoughtful ideas to bring up with a match. BlackPeopleMeet is also LBGTQ-inclusive.

Pros & Cons
  • Users can like and comment on other members’ photos
  • Live Chat for upgraded members enables instant messaging with other users
  • Some additional features, such as Live Chat, are only offered to paid members
eHarmony, Where Compatibility Meets Connection
Join For Free Today On eHarmony's Website

Have you considered eHarmony, Where Compatibility Meets Connection?

eharmony's advanced compatibility matching system uses a scientific approach to help you find the perfect partner. Here's why we chose it:

  • Every 14 minutes, someone finds love on eharmony

  • Quality matches for everyone

  • Over 2 million have found love

Join For Free Today On eHarmony's Website
Take a look above because we feel eHarmony, Where Compatibility Meets Connection is worth considering.
Continue To See Our Featured Dating PartnersContinue To

Methodology: How We Picked the Best Dating Sites of 2023

To determine the best online dating websites for 2023, the Forbes Health editorial team analyzed data on popular online dating platforms, considering price, editorial discretion and other options including:

  • Monthly membership fee
  • Initial questionnaire, matching algorithm and search filters
  • Communication features

How Do Online Dating Sites Work?

Online dating sites offer a platform to find a partner that fits into contemporary lifestyles and our ever-increasingly internet-reliant world. These sites are often subscription-based, where you pay a monthly fee to use the service.

Upon signing up for a service, you will usually complete some type of assessment or questionnaire, giving details about what you’re looking for in a partner. Certain metrics are used within the site to match up users, often based on personal characteristics you might have in common, such as education, hobbies, values, goals and more.


How Do I Match With Somebody on a Dating Website?

Dating sites use various algorithms to introduce possible matches. Typically, after you set up a social media-like profile—where you include a few pictures of yourself, a brief bio and some of your hobbies—the platform can use that information to connect you with similar people.

Depending on how in-depth the features are (some sites offer additional subscription bonuses), you may see other singles based on commonalities, areas of interest and intentions for the future. They may even offer the option to rank the order of importance of certain qualities you desire in a partner, such as education level. Meanwhile, other dating sites may match you solely based on age range or distance.

FEATURED PARTNER OFFER partner offer
Partner Offers feature brands who paid Forbes Health to appear at the top of our list. While this may influence where their products or services appear on our site, it in no way affects our ratings, which are based on thorough research, solid methodologies and expert advice. Our partners cannot pay us to guarantee favorable reviews of their products or services

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What to Look for in a Dating Website

The type of potential matches. While some dating sites are geared toward casual dating, others may lean toward building strong relationships, sharing certain religious beliefs and other qualities. Research the site, the potential matches and the types of customized filters it offers.

The details. Look for how detailed the profile creation process is, since it may indicate how much you can read into other singles’ pages. Different sites may offer different features such as questionnaires, multiple-choice tests or quiz functions to help you illustrate what you’re looking for in a partner and narrow down your options from there.

The cost. Many sites offer basic membership for free, upgrading with a paid subscription.

The safety. Be sure the site offers key safety features before joining, including tools to protect privacy and data from hackers or suspicious members, and that allow you to share where, when and who you may be meeting in real life with your friends and contacts, if you choose to do so.


How Much Do Dating Sites Cost?

The cost of using a dating site will vary depending on the site/company and subscription plan you choose. For example, Christian Mingle offers one-month, three-month and six-month subscription plans, ranging from approximately $24.99 to $49.99 per month. In this case, purchasing a three or six-month subscription would be more cost-effective than if you were to go the month-to-month route, which is something you may want to factor in during your search.

Some dating sites are more expensive than others, so it’s important to consider your budget and desired subscription length while looking for the right site for you.


Paid vs. Free Dating Sites

There are a few distinctions between paid and free dating sites, with the biggest one being price—one costs money and the other is free to use.

Another difference to consider is the level of accessibility you have within the site. Many dating sites will offer limited use of certain features and advertise paid subscriptions within the platform to get full access to all of its features. For example, purchasing a subscription or paying a fee might give you the ability to boost your account and be seen by more potential matches.

It’s also important to consider what you’re looking for on a dating site. If you’re not ready to settle down just yet, you may benefit from utilizing a free site or free version as you please. If you’re more serious about finding the one, the cost might feel more worth it to you, as other subscribers may have the same commitment and motivation to meet their match.


Avoiding Fake Dating Profiles and Scams

Some online dating profiles are too good to be true. In just the past few years, dating scams have led to victims losing billions of dollars and sensitive personal information, according to the Federal Trade Commission (FTC). Many scammers use fake profiles to lure you in and then may begin asking for money or personal data they don’t need to know.

Some common dating scam red flags, notes the FTC, include:

  • Being asked for money
  • Being sold a story about financial loss or being asked to invest in an unusual business
  • Always getting an excuse when trying video chat or meet in person

Here For Real Love

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Health Benefits of Meaningful Relationships

Broad research exists backing the link between good mental health and strong social relationships, whereas loneliness has been linked to sadness and other negative mental health outcomes. While not every relationship may lead to marriage, positive companionship can help improve your wellness on many levels, including:

1. A healthier mind. The level of happiness in a relationship can influence overall health, with positive social associations linked to delayed mental and physical decline, notes research in Psychology and Aging[1]Hawkley L, Cacioppo J. Loneliness MAtters: Social Relations and Age-Related Change in Memory. Psychol Aging. 2019;34(6):751–765. .

2. A healthier heart. Positive, supportive social connections including romantic relationships may promote healthy heart functions, suggests data published in Frontiers in Psychology[2]Berli, C. Loneliness Matters:. “We Feel Good”: Daily Support Provision, Health Behavior, and Well-Being in Romantic Couples. Frontiers in Psychology 2020;doi.org/10.3389/fpsyg.2020.622492. .

3. A longer life. Stable social surroundings factor into staving off isolation, which may lead to a higher risk of morbidity (having a disease or medical condition) and mortality (related to death)[3]Hawkley L, Cacioppo J.Loneliness Matters:. Loneliness, social isolation, and all-cause mortality in the United States. SSM - Mental Health. 2021. .


How To Choose The Right Dating Site For You

The right dating site for you will depend on what you are personally looking to get out of using the site. Take your preferences into consideration, such as relationship type, inclusivity of the particular site, what you’re looking for in a partner, site features and cost as you search for the right site for you.

Intelligent Matchmaking For Quality Connections

Join the 381,000+ new monthly members and find out why thousands are finding love with Elite Singles.

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On Elite Singles's Website


Summary: Compare the Best Online Dating Sites in 2023

Productcompany_logoForbes Health Ratingsforbes_advisor_rating_imageBest ForView Morelearn_more_cta_below_textLearn More
OkCupid5.05Best Matching Algorithm Learn MoreRead Forbes' Reviewhttp://rgsystems.gr/?fat=health/dating/ok-cupid-review/
Christian Mingle4.64.5Best For Christian Faith-Based DatingLearn MoreOn Christian Mingle's Websitehttps://www.spark-an.com/go.cgi?pid=100302&wmid=1300&cpid=83&prid=1056&subid=YOURSUBIDHERE&target=ChristianMingle.com-default" rel="nofollow"
Match4.44.5Best Well-Established Learn MoreRead Forbes' Reviewhttp://rgsystems.gr/?fat=health/dating/match-review/
BlackPeopleMeet4.44.5Best for Black SinglesLearn Morehttp://rgsystems.gr/?fat=health/dating/dating-app-partners/

Frequently Asked Questions (FAQs)

What are the safest dating sites?

How safe a dating site is can depend on personal behaviors. Look for and practice certain measures to keep yourself safe, such as utilizing and interacting with profiles who are photo or identity-verified, reporting or blocking users that make you feel unsafe and if you choose to meet up with matches, doing so in public.

What is the most popular dating site in the USA?

According to a July 2022 online dating survey of more than 6,000 adults by Pew Research Center, three out of 10, or 31% of those surveyed stated they had used Match. The survey also found that OkCupid was used by around a fifth of users. Additional popular online dating sites can be found in the above selection of winners on our list.

What is the best dating site for serious relationships?

The best dating site for serious relationships may depend on how you utilize the platform. If you’re seeking a serious relationship, many dating sites will allow you to select what you’re looking for in the initial questionnaire when signing up. You may also be able to write this out in your profile’s biography or about section.

Which dating sites are completely free?

Most dating sites offer a basic, free version of their site, like OkCupid, for example. However, full access to a site’s benefits and features may require a paid subscription.


Online Dating Reviews

  • OkCupid Review
  • Zoosk Review
  • Christian Mingle Review
  • Match Review
  • Plenty of Fish Review
  • eHarmony Review

Sources

Footnotes

  • Hawkley L, Cacioppo J. Loneliness MAtters: Social Relations and Age-Related Change in Memory. Psychol Aging. 2019;34(6):751–765.
  • Berli, C. Loneliness Matters:. “We Feel Good”: Daily Support Provision, Health Behavior, and Well-Being in Romantic Couples. Frontiers in Psychology 2020;doi.org/10.3389/fpsyg.2020.622492.
  • Hawkley L, Cacioppo J.Loneliness Matters:. Loneliness, social isolation, and all-cause mortality in the United States. SSM - Mental Health. 2021.

References

  • COVID-19. Centers for Disease Control and Prevention. Accessed 09/14/2022.
  • Reports of romance scams hit record highs in 2021. Federal Trade Commission. Accessed 09/14/2022.
  • Do Social Ties Affect Our Health?. National Institutes of Health. Accessed 09/14/2021.
  • The science of online dating. EMBO Reports. Accessed 3/22/2023.
  • Key findings about online dating in the U.S.. Pew Research Center. Accessed 3/23/2023.

Next Up In Dating

  • Best Dating Apps
  • Free Dating Sites
  • Senior Dating Sites
  • eHarmony Review
  • Zoosk Review
  • Match Review

Information provided on Forbes Health is for educational purposes only. Your health and wellness is unique to you, and the products and services we review may not be right for your circumstances. We do not offer individual medical advice, diagnosis or treatment plans. For personal advice, please consult with a medical professional.

Forbes Health adheres to strict editorial integrity standards. To the best of our knowledge, all content is accurate as of the date posted, though offers contained herein may no longer be available. The opinions expressed are the author’s alone and have not been provided, approved or otherwise endorsed by our advertisers.

Shawn M. Carter
Shawn M. Carter Editor

Shawn is a dedicated news person who's produced content for print and online. He's worked in reporting, writing and editing roles across newsrooms like CNBC and Fox Digital, but he kicked off his career reporting on health for Healio.com. When Shawn isn't doing the news, he's probably deleting app notifications from his phone.

Jessica DiGiacinto
Jessica DiGiacinto Editor

Jessica is a writer and editor with over a decade of experience in both lifestyle and clinical health topics. Before Forbes Health, Jessica was an editor for Healthline Media, WW and PopSugar, as well as numerous health-related startups. When she isn't writing or editing, Jessica can be found at the gym, listening to a health or true crime podcast, or spending time outside. She also really enjoys bread (even though she's not supposed to eat it).

Discover The Best Dating Sites
  • Best Dating Apps
  • Best Free Dating Sites
  • Best Dating Sites For Seniors
  • eharmony Review
  • Zoosk Review
  • Match Review
  • Elite Singles Review
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